Grocery Dive’s Post

Retailer competition to win back shoppers is, not surprisingly, heating 🥵 up with 🦃 day being the next (and perhaps most critical) "must win" grocery battle. Or is it? 🤔 Note...a 15-item Thanksgiving meal costs an average of $65.51 this year, which is down a meager 3% from last year🥱 Which, after all those savings is, wait for it...still 42% higher overall than in 2019 😳 Net, despite the hype surrounding promo discounts, the reality is the bar for pricing has been reset with little change insight. This elevates the need for retailers and RGM teams to break the frame of standard promotional activity with creative solutions to deliver consumer value. #grocerywars #RGM #pricing #inflation

🦃 Gobble ‘til you wobble! 🦃 The top planned purchases for Thanksgiving 2024 are: 🥧 Food (89%) 🥤 Non-alcoholic beverages (32%) 🥂 Alcoholic beverages (31%) 🍂 Decorations (18%) 🥃 Among those who plan to purchase alcoholic beverages for their celebrations, the top choices are wine (70%), beer (52%), and spirits (44%). The top shopping locations for Thanksgiving purchases are: 🛒 Grocery stores (73%) 🏬 Big box stores like Walmart or Costco (49%) 🍾 Liquor stores (20%) 🛒 Boomers are more likely to say they will shop at grocery stores (78% vs. 73% of all consumers), while Gen Z is 1.5x more likely to say they will shop online (18% vs. 12%). Read the press release: https://bit.ly/492WPQf #Numerator #consumersurvey #consumerinsights #CPG #Thanksgiving #Thanksgiving2024 #turkeytime

Are Thanksgiving Meal Deals Replacing ‘Free Turkey’ Promotions? Many grocers are increasingly focusing on Thanksgiving meal bundles rather than traditional “free turkey” promotions. Is that a better payback for food retailers? Read the full discussion and share your comments: https://lnkd.in/eB7Ckr59 Georganne Bender "Free turkeys are a wonderful perk, but if you don’t want the hassle of preparing the meal from scratch then a value priced meal kit will get the job done." Neil Saunders "There are still plenty of stores giving away free turkeys this year including Albertsons, H-E-B, and BJ’s. All of them are accessed by spending over a certain amount or by buying another expensive product like a ham. However, as consumers are very conscious of the price of food, the focus has shifted more to the price per serving via a meal deal."

What to have for dinner is a question that needs answering right now for a significant chunk of grocery shoppers. So to see this while in stores this week was one of those pleasing moments when you see something that plays into a shoppers mindset. Its a simple, but hopefully effective way to get a shopper to stop and consider a solution to a problem. How much of a factor is this? Hello Friday Facts! - 40% of all shoppers are thinking about dinner as a specific occasion when they are buying in a grocery store. It may not be for every single category they end up buying of course, but that 40% is a significant number of people coming into store thinking of that occasion in some way. - 31% of all shoppers are intending to consume on the same day that they purchase. For Frozen Chips this number is a bit lower at only 24%, but for Frozen Pizzas (the category door the Chips activation is on) that number leaps to a staggering 45%. Just think - close to half of all Frozen Pizza purchases are only a short time away from being placed in an oven and heated, ready to serve. If I was to be picky, I'd suggest the lack of a signpost or some kind of navigation to help the shopper find the Chips might hinder things to an extent, but in this particular store you only had to turn around and the Chips were right behind you in the coffin freezer. And if I was to be really picky, Chips are significantly more likely to be a planned purchase than Frozen Pizzas are (78% vs 54%, so does that means the activation might work better in reverse?) but its still a good example to help a shopper find a solution to the dinner question. Shopper Intelligence ANZ #insights #shopper #shoppermarketing #shopperinsights #category #categorymanagement #grocery #groceryretail #retail #fmcg #fmcgindustry

Grocery shoppers continue to prioritize convenience and fresh food in their shopping experience. Check out this insightful article from Progressive Grocer for the latest trends shaping consumer demands in the grocery industry. https://lnkd.in/eDJRz2DB #Grocery #Convenience

Walmart is stepping up its game — and it might be coming for Trader Joe's with its new private label, Bettergoods. Bettergoods is a chef-inspired label with over 300 products, including fun and preimum-sounding ones like black-truffle butter and nondairy ice cream! Even better, especially amid rising food costs, a lot of Bettergoods items are under $5. Read Amena Ahmed's review that we published on Business Insider below. It's made me really want to head to Walmart to see what's on the shelves! #walmart #bettergoods #food

#InTheClubWithGina edition 12 Hard to believe in just one week we've sprung past the greenest holiday of the year and on into the Peeps-quinox - and the Madness. As we've been covering, the clubs have been ready for both for quite a while, bringing "egg-citing" deals and "slam dunk" savings on everything from apparel to edible groceries to TVs. Even Costco's Business Center has been getting in on the Easter fun this week, adding sections for Baking Ingredients and Sweet Treats. https://lnkd.in/gDbb-yQh https://lnkd.in/gmXR9tUD These promotions are spot on. That is, according to the NRF, which predicts candy and food will be the top planned purchases for Easter this year. https://lnkd.in/ggaSZ9qd However, most of these purchases are expected to be made at value stores - not clubs. Consider ways to remind members of the savings they'll reap by returning to their local clubs for their holiday planning. And in the meantime, watch for Costco and Sam's to push their food court for the next couple of months - specifically, pizza, remembering that spend on pizza, desserts, and wings tends to go up after team losses. Keep your eye on that bracket to track regional trends and look for ways to tie your products to a potential Costco pizza run after the game (couldn't hurt to grab a 2-liter while you're there). https://lnkd.in/g5RJPEAz #retail #costco #samsclub #easter

Here’s how much money store brands can save you on Thanksgiving dinner

Whats on your July 4th menu!? 🇺🇸 According to recent figures from Numerator, a significant majority will be shopping at local grocery or big-box stores. Greg Sleter, Store Brands, laid out how consumers are preparing for Independence Day: Where Consumers Shop:   - 63% will visit grocery stores  - 54% will head to mass merchants/big-box stores  - 20% plan to shop at liquor stores Top Holiday Food and Beverage Picks:   Using 2023 as a guide, Numerator expects a surge in traditional picnic food brands. The top 10 categories seeing increased penetration include:  - Package rolls & buns  - Hot dogs  - Mayonnaise  - Alcohol beverages  - Ice  - Chips  - Sausage  - Beer  - Dips  - Ice cream & novelties Beverage Preferences:  - Beer is the preferred alcoholic beverage (75% of those purchasing alcohol)  - Spirits or spirit-based drinks (40%)  - Wine (38%)  - Hard seltzers or canned cocktails (35%) Regional differences also play a role in beverage choices: - Northeast: Higher wine purchases (51% vs. 38% nationwide) - West: Double the preference for champagne or sparkling wine (17% vs. 8%) In the West, water and soft drinks see more growth than beer or other alcoholic beverages. This data is from Numerator’s Q2 2024 Holiday Preview survey, which fielded responses from 5,577 consumers in April 2024, highlighting celebration, shopping, and spending plans for key holidays in May, June, and July 2024. The purchasing insights were compiled using Numerator’s 150k household Total Commerce Panel, focusing on data from the two-week lead-up to Independence Day 2023. https://lnkd.in/e6Q5s3Sy #HalifaxWest #WinTogether #capitaladvisory #MandA #restructuring #operatingadvisory #IndependenceDay #ConsumerInsights #HolidayShopping #NumeratorData #July4thCelebration

Personalisation is the name of the game. "Personalisation can take on many forms. From the way in which your products are packaged and presented, to the experiences you can evoke in-store” Read the newest edition of Speciality Food magazine where Eve Reid dives deeper into the important world of personalisation and packaging📦 #WBC #Packaging #Personalisation #PersonalisedPackaging #Christmas