Cierra Bird’s Post

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Strategic Sales Development @ Okta

🎄 Who Will Reign as the Grocery Champion This Holiday Season? 🎄 Happy December! The holidays are officially upon us—a time for gathering, eating, and celebrating with loved ones. With food at the heart of these festivities, my marketing mind can't help but wonder: which grocery store will come out on top this year? Over the past few years, we've seen grocery chains expand their offerings and invest in their digital experiences. Is this the key to standing apart from the competition during the holiday season? Loblaws Inc continues to be a leader this time of year with specialty holiday items, holiday content like the PC Insiders reports and obviously PC Express for your last minute Turkey pick ups. Sobeys has been exceptional in this regard, with focus on Voila and their partnership with SCENE+ as a their loyalty program. Now don’t take this as Farm Boy (Canada) slander, because I do love FB, but they definitely could take some notes from their competitors to improve their digital presence… perhaps a loyalty program could be in their future? 👀 Ultimately as a consumer, what matters most to me is in-store experience, safety with my information that store has, and of course, access to the ingredients to my family’s favourite recipes. For the Bird family that's “Brewis”, a type of Newfie bread that we fry up with bacon and eggs on Christmas morning. So, which grocery store will you be headed to this holiday season? Also, tell me one of your family’s favourite holiday recipes in the comments ❤️  #Grocery #eCommerce #CustomerExperience #HolidaySeason #MarketingInsights #Okta

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