Nexxen’s Post

Did you know 43% of US advertisers are moving their budgets from linear TV to programmatic connected TV (CTV)? 📊 Next year, while linear TV ad spend is expected to drop by 13.3% 📉, CTV ad spend will increase by the same amount 📈. By 2025, programmatic advertising will dominate the CTV space, accounting for 84.2% of the $32.09 billion in US CTV video ad spend. And it's no wonder—69% of advertisers now consider CTV a "must-buy" according to a study from the IAB and Advertiser Perceptions and Guideline. 💰 📺 Why is this shift happening? CTV offers precision targeting, real-time analytics, and a growing audience that traditional TV just can't match. ✨ What do you think? Are you ready to shift your advertising strategy to embrace the benefits of programmatic CTV? 🤔 #Advertising #CTV #ProgrammaticAdvertising #DigitalMarketing #MarketingTrends

Discover how Simpli.fi’s Programmatic Guaranteed CTV revolutionizes digital advertising amidst the upcoming political season. Secure premium ad inventory on platforms like Disney+, Hulu, and more, sidestepping inventory scarcity and price fluctuations. This solution ensures targeted audience reach with demographic precision, enhancing campaign ROI. Simpli.fi’s streamlined process and client support ensure seamless campaign management. Embrace Programmatic Guaranteed CTV for certainty and efficiency in your advertising strategy during high-demand periods. Hit me up in the DMs to see if this service would benefit you & your business goals! #simplifi

As the nation’s attention is focused on the gridiron, advertisers are harnessing the potential of Connected TV (CTV) to engage with audiences in real time. Yet, without precise measurement tools, they risk missing out on invaluable insights into campaign performance and audience behavior. In the frenzy of the event, advertisers must ensure their CTV strategies are finely tuned to resonate with viewers across platforms and devices. With precise measurement, they can not only gauge the impact of their ads but also optimize future campaigns for maximum effectiveness. Check out the adage article below! https://loom.ly/CCm-zLs #CTV #DigitalStrategy #OnlineAdvertising

Check out TVREV's new report that reveals how retail media and CTV are reshaping the way advertisers reach audiences. Discover how brands are leveraging first-party data and the immersive power of CTV to maximize ad efficiency and performance. Download the full report here: https://lnkd.in/gFd5yy7f

🌟 6 Reasons to Invest in CTV Advertising 🌟 With the rapid evolution of consumer viewing habits, Connected TV (CTV) has taken the advertising world by storm. If you're wondering why CTV is becoming a go-to for brands, here's what makes it a smart investment: 1. Massive Reach & Growth: CTV viewership continues to skyrocket, reaching more households than ever 📈 2. Engaged Audiences: CTV viewers are more receptive, leading to better ad performance 🎯 3. Precise Targeting: Data-driven insights allow for hyper-targeted campaigns 🔍 4. Advanced Measurement Tools: CTV provides robust metrics that go beyond basic TV ratings 📊 5. Premium Ad Environment: Brands can align with top-tier content for better brand perception 💎 6. Cost Efficiency: Achieve impactful reach without the hefty traditional TV price tag 💰 For marketers looking to future-proof their strategies, CTV advertising is more than a trend—it's a must! Are you integrating CTV into your media plan? Let’s discuss how Vibe.co can help reshape your advertising strategies. #CTVAdvertising #ConnectedTV #ProgrammaticAdvertising #TargetedAds #StreamingAds #AdCampaigns #BrandAwareness

After the discussions at DMEXCO - Digital Marketing Expo & Conference , where #CTV #Advertising was a hot topic, VideoWeek has released the CTV Advertising Guide Europe 2025. This comprehensive guide offers valuable insights into the evolving landscape of CTV advertising. Highlights from the report: Rapid Growth: #CTV is projected to continue its significant expansion, with audiences increasingly migrating from traditional TV to streaming platforms. #Targeted Advertising: The focus on personalized ad experiences is transforming viewer engagement, making precision targeting essential for brands. Data-Driven Strategies: Utilizing #data analytics will be crucial for measuring campaign effectiveness and optimizing advertising spend. Emerging Platforms: The entry of new players in the market presents both #opportunities and challenges for advertisers. As the industry evolves, understanding these trends is vital for maintaining a competitive edge. Explore the full guide for an in-depth look at what lies ahead. #CTV #Advertising #VideoWeek #MarketingInsights #Europe2025

🚀 Have you tried advertising on Connected TV yet? CTV is the fastest growing advertising channel in the US, with $30 billion dollars to be spent by the end of 2024. In Europe, CTV is growing too, with an ad market of around €2.77 billion in 2024. Unlike traditional TV CTV advertising provides better targeting options and measurement. At the same time it allows you to find additional reach for your Reach campaigns. We have a track record of several successful CTV launches for game companies. For example, in 2023 we did a launch for an MMORPG game. 🚀 What did we do? Our goal was to reach the game players who were active previously and remind them about their favorite game. We ran a Connected TV reach and consideration campaign with first-party audiences, featuring two videos—a long one and a short bumper. 🚀 What were the results? Read more in our blog post: https://lnkd.in/dby3d8K4

Great insight from our CEO, Dan Larkman, on the transformative potential of connected TV (CTV) heading into 2025. As brands shift budgets from traditional linear TV to CTV, the landscape is evolving with opportunities for dynamic engagement, precision targeting, and measurable ROI. The rise of premium inventory, retail media integration, and creative innovation will redefine how advertisers connect with audiences. Now is the time to prioritize high-quality creative and leverage data-driven insights to unlock CTV’s full potential. #CTV #MarketingTrends #DigitalAdvertising #StreamingMedia #AdTech #Innovation

🚨 Marketers, Get Ready for 2025! 🚨 Traditional TV is yesterday’s news 📺—it’s expensive, burns through your ad budget, and doesn’t deliver the desired return on ad spend. Why? Because it shows your ads to both in-market AND non in-market audiences. Ouch. 😬 The future? It’s all about Connected TV (CTV) & Over-the-Top (OTT) advertising. 🌟 💡 Imagine your brand showing up on the screens that matter most—right when your audience is ready to engage. No more wasted ad spend. No more guessing games. 🎯 CTV/OTT are your fast-pass to precision targeting and massive ROI. Say goodbye to broad, ineffective campaigns and hello to laser-focused strategies that work. Not sure where to start? We’ve got the roadmap to make 2025 your breakthrough year. 👉 Make every ad dollar count: Stay Ahead of the Game in 2025 with CTV & OTT Ads! Learn more here: https://lnkd.in/gjczrNxN #CTVAds #OTTAdvertising #MarketingROI #TargetedAds #DigitalMarketing #MarketingTrends2025 #BowmanAdvertising

Connected TV (CTV) is emerging as a powerful performance-driven channel within retail media. What was once exclusive to megabrands, TV advertising is now more accessible through CTV, giving CPGs of all sizes the opportunity to engage audiences with high-quality video content, backed by precision targeting and measurable outcomes. With CTV ad spend projected to see significant growth, could this channel become a critical component of a brand’s retail media mix? For CPGs, the time to start experimenting with CTV is now... #ConnectedTV #CTVAdvertising #RetailMedia #RetailMediaNetworks #CPGMarketing #AdTech #DigitalAdvertising #PerformanceMarketing #FirstPartyData #AudienceTargeting #FutureOfMarketing #ProgrammaticAdvertising #MarketingStrategy