Paola Pasino’s Post

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Principal Officer City Centre Strategy, Glasgow City Council | URBACT Lead Expert | PhD | Trustee at CCA | Mentor @Talenti in Corso

When we think of #Monferrato in #Piemonte, Italy, images of truffles, Barbera, and rolling vineyards come to mind. But what if we also thought of it as a contemporary art destination? Thanks to #PanoramaMonferrato, art and heritage converge, offering a new lens through which we can experience this beautiful territory. Curated by ITALICS this four-day event brings together international artists, collectors, and art enthusiasts to explore four hilltop villages through the transformative power of contemporary art. These exhibitions breathe life into historical spaces, from medieval castles to abandoned churches, highlighting the deep cultural heritage of the region. Art and heritage, the UNESCO recognised landscape, not only attract tourism but also foster a positive economic impact. Visitors drawn to the event discover the area’s culinary and vinicultural treasure, red wines, agnolotti del plin, and more—enhancing the local economy. Initiatives like #Panorama underscore how art can be a powerful tool for tourism, economic growth, and cultural appreciation. It’s a reminder that when we celebrate the best of our heritage, we reveal the best of our future. #CulturalHeritage #ArtAndTourism #Monferrato #PanoramaMonferrato #EconomicImpact #Italy

Exploring Piemonte With Panorama Monferrato

Exploring Piemonte With Panorama Monferrato

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