Plus One Co.’s Post

Some big news! After 13 years of full-time employment, I'm taking the plunge to be the boss at my new venture - bona fide mgmt. We supply both music and marcomms services, why? Because they're two parts of my life I had kept completely separate, until now. I've not shouted about it previously on LinkedIn, but alongside my career in PR and marcomms - I'm a musician, music manager and record label owner. I've toured the world as a session drummer, continue to manage an international DJ and producer, and run a record label that has had tracks featured on BBC Radio 1, Kiss FM and countless Spotify playlists. After playing a festival stage or curating a rave at the weekend - I'd be back at a a boardroom the following week to discuss marcomms strategy and deliver for clients for various agencies or my colleagues at my previous employer, PM Connect. I loved every minute of both parts of my life, which stimulated different elements of my creative and business brain. However, for years I treated them as two opposing silos that fought each other. I have since realised that these worlds are not separate at all. Whether a B2B company, record label or DJ - story telling, brand identity and keeping it real, matters. Therefore, at bona fide mgmt - with 'bona fide music' and 'bona fide marcomms' divisions, we're providing marcomms services for businesses both in and outside the music industry, alongside my music management work. This is a big change and one I've been nervous about making, but I'm thrilled to say I already have a solid client base and long-term partners, which is a really positive initial step! However, we're very ambitious and if you're interested in growing your business, working with a company with true creativity and authenticity, who are real, relentless and result-driven - then do please get in touch. Thank you for listening! For more information on our various services, you can head to www.bonafidemgmt.com. #marcomms #marketing #pr #comms #communications #socialmedia #videoproduction #music #musicindustry #b2b #b2c

Proud to share my first blog post for Pumpkin PR that dives into the magic of live events and how they unify us all✍ Take a read here: https://lnkd.in/ez8TQKhJ #liveevents #comms #pr #unity

Can strategic renewal save the media business? Field & Stream thinks so. This is a classic example of Strategic Renewal. Grounded in the reframe that Field and Stream was more than a media company, it was a lifestyle brand. The company had taken ad hoc approaches throughout the years. Dicks Sporting Goods had the merchandising rights and Starwood had the lodging rights. With all the IP consolidated into a new entity, this not merely a heritage/nostalgia play. Field and Stream will continue to produce editorial content. Post reframe, the Company created a couple of growth platforms to leverage a new understanding of where it can be competitive. Beyond lodging and merchandise, there is also events. Launching a music festival creates a new touchpoint for fans and allows for an IRL experience of the Field and Stream lifestyle. Lastly, tying it all together is a membership program. Why not allow your fans to self identify and demonstrate their support? What makes this a Reframe and not just a licensing play is the integrated approach to combining activities. Strategy makes the whole more valuable than the sum of it's parts. Field & Stream is doing just that. https://lnkd.in/gTJKCSmC

Music File Management ebook THIS EBOOK WAS CREATED BY PAUL HUTCHINSON FOR ROCKIN SOCIAL MEDIA AGENCY. This book is a must for DJs with large music collections, these tips will help you ind your music so much faster and keep your music organised. Grab your copy using the link below.

It's common for bands and solo artists these days to announce a few initial tour dates to gauge demand before adding additional shows at the same venues. But how can you be sure in advance that tickets will sell out and that venues will be packed with thousands of fans singing along to your hits? According to this PRmoment article, pre-sales are a cost-effective way to collect this data and show the potential interest from the audience, just as we saw with the recent #Oasis reunion tour: "By asking fans to choose a location in the ballot, data on venue popularity could be collected, while country codes from mobile numbers could help plan the as yet unannounced European tour dates. It might be possible to match some ballot entrants to existing mailing list subscribers or those who’ve previously bought something from the online store. So fans could then be graded, from the most committed to more casual. Without the ballot, Oasis would have been in the dark about how many people wanted to see them until Saturday morning. Of course, they could have tracked social media mentions or vague ‘sentiment’ analysis but taking that step of committing my mobile number is a much more valuable signal." #Music #MusicIndustry #LiveEvents #Concerts #PR #Marketing #FanEngagement #Tickets

Discover Why Leading Brands Choose FADEL 🚀 In a recent feature by CompanyGlance, FADEL’s EVP of Marketing & Alliances, Devi Gupta, shares why over 300 top brands rely on FADEL for brand compliance and licensing management. From cutting-edge AI solutions like music identification to managing 28% of global consumer product royalties, FADEL equips brands across industries to protect their content, ensure compliance, and accelerate growth. Dive into the article to see how FADEL's innovative approach is shaping the future of brand and licensing management for market leaders worldwide. 🔗 Read the full feature on CompanyGlance: https://lnkd.in/ecnmmKDY #BrandCompliance #LicensingManagement #FADL

We're covering multiple festivals this summer, meaning we need a clear strategy well in advance 👇 Here are just a few steps we take to make sure everything runs smoothly! 1. Day-Of Strategy: Have a clear game plan to ensure seamless coverage throughout the day. 2. Roles & Responsibilities: Assign clear roles to team-members for smooth execution and to avoid any last-minute confusion. 3. Important Highlights: Identify key events and highlights that must be captured and shared. 4. Vendor Coverage: Showcase vendors and their unique offerings. 5. Engagement: Interact with their audience, respond to comments, and share user-generated content in real-time. 6. Live Updates: Keep the excitement alive by posting live updates, stories, and behind-the-scenes content. In addition, getting a diversified pool of content means that we have plenty of ways to showcase the festival for future years! This includes behind-the-scenes (like set-up and teardown), plus team spotlights and showcasing festival attendance. . . . . . [Papaya Marketing, Social Media Management, Vancouver, Burnaby, Lower Mainland, Local Business, Marketing Agency] #PapayaMarketing #SocialMedia #LocalBusiness #Branding #SocialMediaManagement #MarketingAgency #FestivalMarketing #FestivalSocialMedia

Dear, anyone starting out in the Media Industry that thinks being a runner is the only way in. BREAKING NEWS: It's not. I have never once done a runner job and I've had 4 jobs in the Media Industry, I'm now a successful Social Media Account Manager for a long-running Social Media Agency - and I have never been a runner. My partner is another example, no runner jobs and he is a highly skilled videographer for what was once a Premier League football club. Yes, it's a GREAT way to put your foot in the door. A GREAT way to ask questions to the right people. And a GREAT way to get experience. But it is NOT the way it HAS to be. Running is not for me, and as much as my University lecturers told me it was the way to go, I stood my ground. I put my foot in the door by getting experience, and that experience led me to more experience, and more networking. Ask to shadow, ask to spend a day in someone's office, or even just message a few people on LinkedIn for tips and tricks. All of that led me to where I am right now. It doesn't always have to be the way someone else sets the scene for you. You do you, and remember that EVERY SINGLE path is different. Follow your path, not the path others tell you to.

Experiential is all about giving people the opportunity to see, do, and feel for themselves – ideally inspiring them to pass that excitement along to others. Learn more about how sports and experiential marketing make the perfect team. https://bit.ly/3ZiFeB7

I’ve worked with over 20 event organisers and directors! But there is one problem they all share! They’re short on time!⏰ Constantly trying to juggle multiple commitments because: - They don’t have the budget to outsource work - They’ve had a bad experience outsourcing work - They don’t know WHO to outsource the work to Meta™️ ads are just a tiny part of their day to day responsibilities BUT… If ads are how tickets are being sold, they need to be managed. Most people who approach me are running their own ads. But they don’t want to 🫠 They are spending between 1k-2k on ad spend. Results are ok but could be better! 🫣 If you are at this point in your business and want to discuss how I can give you: - More time - Better results - Value for money DM me and lets simply talk it through!