Pulat Yunusov’s Post

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Personal litigator to VIP clients

Let me explain to you what Best Lawyers and other awards are about. I know some people feel bad about them but I think if you hear me out you will understand. There are two kinds of lawyers: those who go after the large public corporate clients and those who don't. The large public corporate clients have in-house legal departments and boards that have fiduciary duties to the company. These departments and boards have to choose outside counsel. They must use some commonly recognized evidence to make those choices. These awards are the industry's answer to this need. These large companies won't hire a lawyer who is just a good lawyer. They will hire only lawyers where they can show that they did their due diligence in hiring that lawyer. It's easier for the large firms and it's harder for the multitude of boutiques that are aspiring to serve the public corporations. The boutiques are particularly interested in large, well-recognized awards as well as in hiring former partners from large firms and clerks of appellate courts. These markers satisfy public corporations' due diligence requirements in selecting outside counsel, at least partly. For the rest of us, these awards are completely neutral. They don't do much. Clients probably don't notice or understand them. And lawyers obviously judge each other in more sophisticated ways than awards. It's about different target clients. And I am sure most lawyers would not want to have public corporations as clients as it's hard as hell. I am quite happy with my client base of people who are not corporations but who own or run corporations and who have personal problems that require a dedicated personal litigator without the inherent conflicts or astronomical fees of traditional firms. But I always root for my friends at large firms or boutiques when they go for Olympic-size matters and clients and I always cheer for them when they get their awards. They are well-deserved.

James Plotkin

Partner - Litigation/Disputes at Gowling WLG (Canada) LLP

4mo

Thoughtful and nuanced. Given much of the discourse around this issue, I’d give you an award for that alone!

Murray Gottheil

Speaking up from the Safety of Retirement

4mo

Pulat Yunusov You have put a very positive spin on this and provided an interesting perspective. I respect your views and commend you for putting forward an overlooked aspect of this issue. However, you have not addressed the fundamental issue with these awards, being that they are heavily influenced by “peer” voting, the selection process is skewed towards firms which can “get out the vote“ as opposed to smaller firms, and there appear to be elements of them being more of a popularity contest than an objective evaluation of the skills of lawyers. You have also not mentioned the issues arising out of the profit motive of the company sponsoring these awards and the costs involved in promoting the winners.

Peter Carayiannis

Author “Corporate Counsel: Expert Advice on Becoming a Successful In-House Lawyer”. Entrepreneur. Lawyer. Speaker.

4mo
Stephen Kim

Chief Legal Officer AVICANNA USA INC.

4mo

For the solos and small firms there are opportunities to work with individuals, entrepreneurs, as well as large corporate clients. Solos and small firms will, in some ways have a far different journey, and in some ways the same journey to pitch and land a large corporate client. Large firms can sell “full service” high end department store (what you need we got, what you don’t want we got that, what you haven’t even imagined we got that too) but, But, BUT… Solos and small firms need to sell customization and value (I can’t sell you pots, pans, shoes, carpets, luggage, TVs… but I know you need dress shirts and I will make you the best shirt you ever had through bespoke tailoring, cut, finish, hand, drape, collar stays, and all at the same or better price, and if you gain a few points or lose a few pounds I will know what needs to be done to keep you looking great). Best wishes to all… big, medium, small/solos

John Juba

VP, Chief Compliance Officer, Regulatory Affairs & Corporate Secretary - Canada at Chubb

4mo

The awards don't matter and lawyers chasing them are wasting their time, but you're right about needing to have external signals to validate your choice, many of which we all know aren't real validation of the actual quality of a lawyer.

Robert S. Choi

Principal Litigation Lawyer at Just-Fides Advocacy

4mo

I personally think these "Best Lawyer" recognitions are dubious. It's just marketing.

Mayssia (May) Elajami

CEO | Founder | Principal Lawyer Licensed to Practice: ON | BC - ME Law Professional Corporation

3mo

Good insight! I agree with everyone's post, but some lawyers are being recognized "as best" in area they do not even practice in.

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Michael Riela

Business and Legal Counselor / Senior Investments Attorney at Genworth Financial

4mo

I wonder how many in-house counsel really rely on Best Lawyers or Super Lawyers when deciding whom to hire. As opposed to other factors like recommendations from other in-house colleagues, the reputation or the attorney or the firm, billing rates, etc.

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David Schulze

Partner, Dionne Schulze

4mo

I once announced that I had been recognized as best in my field and one of my oldest clients responded, Oh no, now you'll be putting your rates up. I still remind him of it.

Rabjeet (RJ) Wallia

Lawyer at North Shore Law

4mo

Appreciate the insight

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