Web3 Community Builder | Community Content Creator | YouTube: Community Coach | Ex: Neon EVM
When building a community in Web3 (applies to non-web3 communities as well) it's crucial to recognize four distinct personas you will come across in your community building journey - 1) Lurker: Observes without participating. 2) Active Audience: Engages with likes and comments. 3) Community Member: Actively participates. 4) Community Ambassador: Represents the community. Now, let's say you have 500 members in a community; one can't expect all of the 500 members to actively talk, participate and engage in the community in the same capacity everyday since a community consists of these four personas. Out of 500 members, 200 members may come under the category of 'lurker', 150 members may come under the category of 'active audience', 100 members may come under the category of 'community member' & 50 members may come under the category of 'community ambassadors'. It is crucial to understand that each persona plays their role in a community, the trick is to move the wheel forward. i.e. converting a lurker into an active audience and an active audience to a community member. Made a YouTube video on the same topic. Please consider giving it a watch: https://lnkd.in/dTF2Qs3F #Web3 #Web3Community #Communitybuilding #Web3CommunityManager
