BFCM Prep & Discounts: Are You Ready? 🛍️ Like many of you, my inbox is flooded with advice on what to do for BFCM - and with Amazon Prime Day upon us, the discount questions are pouring in! In my opinion, it’s clear: the majority of brands must participate and start early (customers are out and shopping!). But before you set those discount levels, ask yourself: "How much more do I need to sell to actually make more money?" 📊 Key takeaway: AOV and margin % heavily impact the volume uplift needed to break even. And as the red line in the graph shows, achieving profit neutrality can require a substantial volume increase - up to 40% for a 25% discount! Want to dive deeper? Drop a Yes in the comments for a copy of the spreadsheet, or join us at our Breakfast Club on Thursday 24th October to discuss strategies. 👉 Sign up here: https://lnkd.in/ejHWfXdd Let’s make this BFCM a profitable one! 🚀 #BFCMStrategy #EcommerceTips #AOV #AmazonPrimeDay #RetailMarketing

50% of Costco's profits come from membership fees. Customers are loyal and sticky. Investors love it, driving a 47.5 multiple. They are rolling out scanners at entrances to copy a Netflix membership drive. Would your customers pay a membership fee to have the privilege of buying your products? How do you build recurring revenue? How do you make your customers sticky? What exit-ready strategy are you focused on to increase your multiple? #costco #exit-ready #roynewey

Prime Exclusive Discount sourcing is now open for Prime Day! Products selected for Prime Exclusive Discounts not only have a badge but are also displayed on the Featured Offers page. Take advantage of this opportunity to maximize product visibility during Prime Week! #exclusivediscounts #exclusivediscount #amazonprime #primeday #primeday2024 #discount #discounts #promotion #deals #coupon #coupons #amazon #amz #amazonupdate #amazonseller #amazonbusiness #amazonselling #amazontips #amazonstrategy

Before interviewing Moloco's Nikhil Raj, I watched a webinar where he spoke on growing e-commerce with retail media - and I must admit, some of the stats were quite surprising to me. In this episode, we chat about how what was a relatively new concept just a few years ago is capturing a bigger portion of digital ad spend, and looks primed to become a significant revenue source for major brands. We also dig into how Amazon advertising made up 68% of the total profit for Amazon in the last financial year - and what there is to learn from that journey! 📖https://lnkd.in/ge4DNGru 🎧https://lnkd.in/g4WVJJf9 Alec Jeffrey, Inside Retail US, Deeon Mladin, Amanda Ledger

'Ditch the impulse buys! Our video is packed with hacks to slash your grocery bill. Learn how to score deals and shop smarter!

On Prime Day, lemme give props to: 💠 Harmony House Foods, Inc. 💠Everlane 💠Pact These brands are running their own "Prime" deals on their own sites. Good for them! I've Googled "small businesses prime day" and "shop small prime day," and Amazon still dominates the search results. I like how these brands are doing it for themselves in spite of search and an Amazonian behemoth. (If you know of any other brands doing their own Prime deals, let me know!) #PrimeDay #PrimeDeals

The Microwave Society (now the Air Fryer society - quick with quality 😆) Consumers want it in 30 seconds They will pay extra to not have to watch commercials They get frustrated sitting in the McDonalds drive thru for more than two minutes They will pay extra to get the product in 2 days or less on Amazon rather than than waiting 5-7 business days somewhere else Ever since I got into Ecommerce, I never understood how or why some brands take so long to ship an order This why you need a 3PL shipping out same day orders to get that order in the hands of your customer as fast as possible. This is a 3PL's reputation on the line, they are held accountable by these metrics. #3PL #ecommerce #shopify #amazon #fulfillmentcenter #ecommercefulfillment #dtcbrands

Prime Exclusive Discounts are no longer free!   Amazon will begin charging a fee for Prime Exclusive Discounts during deal events, starting with the upcoming Prime Big Deals Day event! #AmazonUpdates #PrimeExclusiveDiscounts #EcommerceNews #AmazonSellers #AmazonFBA #RetailStrategy #OnlineSales #PrimeDay #AmazonBusiness #EcommerceTips #DigitalMarketing #AmazonAdvertising #RetailNews #ProductDiscounts #SalesStrategy

🔥 How is your Prime day going so far? Share your results in the comments! This brand is running a Lightning Deal for their best selling SKU with a 20% off discount in the outdoor category. We've been beefing up the budget every few hours to satisfy the increased demand and capitalize on all sales from Prime customers, yearning for that discount. - The well-known problem of running out of budget, especially on such an essential day 😂 Does your product seem alluring to pull in significant sales for this historical event? #primeday #prime2024 #amazon #amazonprime #amazonsellers

Are you retail-ready for Prime Day? This year’s tentpole event comes amidst rising seller fees on Amazon, increasingly price-sensitive shoppers, and competitive deal events from rival retailers. PriceSpider has gathered 4 key tips to make Prime Day a success, from proper inventory and PDP content to the right promotional strategy. Read now, and make sure you’re set up to turn traffic into sales. https://lnkd.in/e47cCYNg