Scooby study’s Post

𝐁𝐞𝐲𝐨𝐧𝐝 𝐭𝐡𝐞 𝐁𝐮𝐳𝐳𝐰𝐨𝐫𝐝𝐬: 𝐓𝐡𝐞 𝐑𝐞𝐚𝐥 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐚 𝐂𝐥𝐞𝐚𝐫 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐕𝐢𝐬𝐢𝐨𝐧 We hear it all the time: "𝐘𝐨𝐮 𝐧𝐞𝐞𝐝 𝐚 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐯𝐢𝐬𝐢𝐨𝐧." It’s become a buzzword in tech, but let’s break it down—𝘸𝘩𝘢𝘵 𝘥𝘰𝘦𝘴 𝘢 𝘤𝘭𝘦𝘢𝘳 𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘷𝘪𝘴𝘪𝘰𝘯 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘥𝘰? In my 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐣𝐨𝐮𝐫𝐧𝐞𝐲, I’ve seen this truth play out: when your team and stakeholders understand the why behind your product, magic happens. 🔥 Here’s how a solid product vision fuels growth: 1️⃣ 𝐈𝐭 𝐀𝐥𝐢𝐠𝐧𝐬 𝐚𝐧𝐝 𝐄𝐧𝐞𝐫𝐠𝐢𝐳𝐞𝐬 𝐓𝐞𝐚𝐦𝐬 A clear vision isn’t just about direction—it’s about purpose. When people know why they’re building something, they move from “just a job” to shared mission. Teams operate like a well-oiled machine, making daily decisions with confidence because they know the goal. 2️⃣ 𝐈𝐭 𝐁𝐮𝐢𝐥𝐝𝐬 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐓𝐫𝐮𝐬𝐭 Today’s users are more informed than ever. They can tell when a product is just chasing trends vs. genuinely trying to solve a problem. A clear vision gives your product authenticity and shows customers you’re invested in solving a meaningful challenge for them. 3️⃣ 𝐈𝐭 𝐊𝐞𝐞𝐩𝐬 𝐘𝐨𝐮 𝐅𝐨𝐜𝐮𝐬𝐞𝐝 𝐀𝐦𝐢𝐝 𝐂𝐡𝐚𝐧𝐠𝐞 The landscape shifts—new trends, new tech, changing needs. A strong vision helps you stay resilient, guiding prioritization even as the environment changes. It’s the anchor that keeps you steady and focused on what truly matters. If your product vision isn’t clear, start with one question: 👉 𝘞𝘩𝘢𝘵 𝘭𝘰𝘯𝘨-𝘵𝘦𝘳𝘮 𝘷𝘢𝘭𝘶𝘦 𝘢𝘳𝘦 𝘸𝘦 𝘢𝘪𝘮𝘪𝘯𝘨 𝘵𝘰 𝘤𝘳𝘦𝘢𝘵𝘦 𝘧𝘰𝘳 𝘰𝘶𝘳 𝘶𝘴𝘦𝘳𝘴? The answer is your north star. 🌟 Embrace it, communicate it, and let it drive everything you do. #Product #ProductManager #ProductManagement #ProductVision #Leadership #TeamAlignment #CustomerFocus #GrowthMindset

𝐅𝐫𝐨𝐦 𝐕𝐢𝐬𝐢𝐨𝐧 𝐭𝐨 𝐑𝐞𝐚𝐥𝐢𝐭𝐲: 𝐓𝐮𝐫𝐧𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐢𝐧𝐭𝐨 𝐀𝐜𝐭𝐢𝐨𝐧𝐚𝐛𝐥𝐞 𝐑𝐨𝐚𝐝𝐦𝐚𝐩𝐬 🚀 Ever been in a room buzzing with big ideas but unclear on how to execute them? Turning strategy into action is the essence of product management. Here’s my take: 1️⃣ 𝐂𝐥𝐚𝐫𝐢𝐟𝐲 𝐭𝐡𝐞 𝐕𝐢𝐬𝐢𝐨𝐧: Keep it simple, but powerful. Everyone on the team should get it in a heartbeat. 2️⃣ 𝐒𝐞𝐭 𝐏𝐫𝐢𝐨𝐫𝐢𝐭𝐢𝐞𝐬 𝐑𝐮𝐭𝐡𝐥𝐞𝐬𝐬𝐥𝐲: Not every feature makes the cut. Focus on what moves the needle. 3️⃣ 𝐂𝐫𝐞𝐚𝐭𝐞 𝐌𝐢𝐥𝐞𝐬𝐭𝐨𝐧𝐞𝐬, 𝐍𝐨𝐭 𝐉𝐮𝐬𝐭 𝐆𝐨𝐚𝐥𝐬: Break down the journey so the team feels progress. 4️⃣ 𝐄𝐦𝐩𝐨𝐰𝐞𝐫 𝐃𝐞𝐜𝐢𝐬𝐢𝐨𝐧-𝐌𝐚𝐤𝐞𝐫𝐬: Teams closer to the work often make the best calls. 5️⃣ 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐞. 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐞. 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐞. Keep everyone aligned and accountable. Great roadmaps aren’t static—they’re dynamic guides that flex with feedback and growth. Here’s to moving ideas from concept to completion! 🔥 #Product #ProductManager #ProductManagement #Strategy #Execution

𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐚 𝐖𝐢𝐧𝐧𝐢𝐧𝐠 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: 𝐊𝐞𝐲 𝐓𝐢𝐩𝐬 𝐟𝐨𝐫 𝐏𝐌𝐬 🚀 With several years in product management, I’ve learned that a clear strategy is the backbone of a successful product. Here are my key tips for crafting one that stands out and delivers value: 🧭 𝐒𝐭𝐚𝐫𝐭 𝐰𝐢𝐭𝐡 𝐚 𝐂𝐥𝐞𝐚𝐫 𝐕𝐢𝐬𝐢𝐨𝐧 Define a North Star that aligns with company goals. Keep it inspiring but grounded. 👥 𝐊𝐧𝐨𝐰 𝐘𝐨𝐮𝐫 𝐔𝐬𝐞𝐫𝐬 𝐈𝐧𝐬𝐢𝐝𝐞 𝐎𝐮𝐭 Develop personas, conduct research, and stay close to customer feedback. Solve real problems. 💡 𝐈𝐝𝐞𝐧𝐭𝐢𝐟𝐲 𝐘𝐨𝐮𝐫 𝐔𝐧𝐢𝐪𝐮𝐞 𝐕𝐚𝐥𝐮𝐞 What sets you apart? Focus on differentiators and emphasize outcomes, not just features. 🛤️ 𝐏𝐫𝐢𝐨𝐫𝐢𝐭𝐢𝐳𝐞 𝐰𝐢𝐭𝐡 𝐚 𝐅𝐥𝐞𝐱𝐢𝐛𝐥𝐞 𝐑𝐨𝐚𝐝𝐦𝐚𝐩 Use frameworks like RICE or MoSCoW for ruthless prioritization, and communicate trade-offs clearly. 📈 𝐒𝐞𝐭 𝐊𝐏𝐈𝐬 & 𝐌𝐞𝐚𝐬𝐮𝐫𝐚𝐛𝐥𝐞 𝐆𝐨𝐚𝐥𝐬 Define OKRs and metrics that track impact. Use these as a feedback loop to refine your strategy. 🤝 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐞 𝐂𝐫𝐨𝐬𝐬-𝐅𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐚𝐥𝐥𝐲 Involve stakeholders early, communicate often, and use storytelling to bring your vision to life. 🔄 𝐒𝐭𝐚𝐲 𝐀𝐝𝐚𝐩𝐭𝐚𝐛𝐥𝐞 Review regularly, embrace experimentation, and iterate based on data and user insights. A strong product strategy is a guide for decision-making and alignment. Master these fundamentals to lead with clarity and drive lasting impact. #Product #ProductManagement #ProductStrategy #Leadership #PMTips #ProductManager

Struggling to Define a Product Roadmap that Syncs with Company Goals and KPIs? Crafting a product roadmap that aligns with your company’s goals and KPIs is the secret sauce to success for a product manager. Here’s how you can make it happen in 5 steps 1. Understand the Big Picture 🔹 Know Company Goals: Understand your company's mission and strategic objectives. 🔹 Identify KPIs: Determine the KPIs that company is chasing for near, short and long term. 2. Engage and Collaborate 🔹 Involve Stakeholders: Get input from end users, internal customers, team members and department heads. 🔹 Foster Collaboration: Encourage open communication and brainstorming. 3. Communicate Clearly 🔹 Articulate your potential roadmap: Explain problem statements and relevant solutions in a simple and compelling language. 🔹 Invite feedback: Keep stakeholders involved by seeking feedback. 4. Make Roadmap Tangible 🔹 Add timeline: Break the solutions into small achievable stories with a clear delivery date. 🔹 Estimate impact: For each release, estimate the immediate and short term impact on KPIs. 5. Measure and Evolve 🔹 Measure Outcomes & Gather Feedback: Continuously track the impact and gather feedback from stakeholders and customers. 🔹 Stay Flexible: Be ready to adapt your roadmap with evolving customer needs and business changes. Remember, a well-aligned product roadmap is your ticket to achieving stellar outcomes, driving innovation and staying relevant in your organisation. How do you create product roadmap? #ProductManagement #Leadership #Vision #Innovation #Success #KPIs

🚀 Excited to share insights on building a robust product roadmap! 🛤️ In the dynamic realm of product development, it's crucial to navigate through various concepts like mission, vision, and values to chart a course for success. Let's break it down: 🔍Mission: It defines your intent and purpose at present. A well-crafted mission statement clarifies your business's intentions, focusing on the value it brings to the world, inspiring your team, plausibility, and specificity. 🔮Vision: It's the outcome you seek, painting a picture of the future. A solid vision statement addresses the target customer, the benefits addressed, and what makes it unique. It's about impacting lives and shaping the future world. 🧭 Values: These are beliefs and ideals guiding behaviors, serving as your compass. They shape your company culture and inform decisions, ensuring alignment with your vision and mission. 🗺️ When it comes to product roadmap, laying this foundation is crucial. It provides clarity and direction, ensuring that every detail and decision contributes to the overarching mission, vision, and values. ✨ By aligning your roadmap with your mission, vision, and values, you not only create a clear path forward but also inspire your team and stakeholders towards a common goal. . . . . #ProductManagement #Strategy #VisionaryLeadership #RoadmapBuilding

“Ever wonder what makes a product stick?” Why some features gain traction while others fall flat?” Here’s a lesson that will completely shifted your approach to product management. You are working on product. You launch what you thought would a killer feature. It had everything—sleek design, robust functionality, and rave reviews from internal stakeholders. But when you release it? Crickets. Why? You didn’t deeply understand what the users needed. These moments teach you three key things about building products people love: 1️⃣ Focus on the Problem, Not the Feature. Features are temporary, but solving a real user pain point is timeless. 2️⃣ Test Like It’s a Science Experiment. Run small experiments, gather data, and iterate. (Bonus: Fail fast!) 3️⃣ Obsess Over Feedback. The best insights often come from unexpected places. The moment you hear, “I love this, but…,” you’ve struck gold. Every product decision you make should center on empathy and data. It’s not about building what’s cool; it’s about building what matters. #ProductManagement #Product #Innovation #Leadership #BuildWhatMatters #FutureOfTech

🚀 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗿𝘀 𝗮𝘀 𝗔𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁𝘀 𝗼𝗳 𝘁𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 🚀 "𝗧𝗵𝗲 𝗯𝗲𝘀𝘁 𝘄𝗮𝘆 𝘁𝗼 𝗽𝗿𝗲𝗱𝗶𝗰𝘁 𝘁𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝗶𝘀 𝘁𝗼 𝗶𝗻𝘃𝗲𝗻𝘁 𝗶𝘁." - 𝗔𝗹𝗮𝗻 𝗞𝗮𝘆 This quote by Alan Kay perfectly encapsulates the essence of product management for me. As product managers, we're not just stewards of existing products, we're architects of the future. We don't wait for trends to emerge, we identify them, translate them into solutions, and iterate until we've crafted something truly innovative. It's about taking a deep dive into user needs, leveraging data and insights, and then pushing boundaries to create experiences that delight users and shape how they interact with the world. What's your favorite quote that inspires you as a product manager? Share it in the comments! 😉 #productmanagement #innovation #futureofwork

As product managers, we often get caught up in the details of features and roadmaps. But let's take a step back. What truly drives a product's success? It's the why behind the what. Understanding your product's purpose is like discovering its soul. It's what ignites passion in your team, guides decision-making, and resonates with your customers. When your product has a clear purpose, it becomes more than just a solution; it becomes a catalyst for change. So, how do you uncover your product's purpose? For me, it starts with deep empathy for the users, understanding their pain points, and envisioning how the product can be their hero. How do you bring your product's purpose to life? share you thoughts to help other PMs. #productmanagement #purpose #mission #vision #productstrategy

As a product manager, navigating constant demands can sometimes lead to creative stagnation. But what if you could reignite your innovation with just a few powerful words? In our latest article, discover ten trigger words designed to break mental blocks and spark fresh perspectives. Read the full article at the link below and take your creativity to the next level! If you or your team feel stuck in a rut and need extra inspiration to forge ahead with your product plans, I can work alongside you and your existing product team providing product strategy and marketing services on an hourly, daily or project basis. #ProductManagement #Innovation #Creativity #GrowthExplorers

𝑴𝒂𝒌𝒊𝒏𝒈 𝑩𝒆𝒕𝒕𝒆𝒓 𝑫𝒆𝒄𝒊𝒔𝒊𝒐𝒏𝒔: 𝑻𝒉𝒆 𝑷𝒓𝒐𝒅𝒖𝒄𝒕 𝑴𝒂𝒏𝒂𝒈𝒆𝒓'𝒔 𝑯𝒆𝒖𝒓𝒊𝒔𝒕𝒊𝒄𝒔 𝑻𝒐𝒐𝒍𝒌𝒊𝒕 : As an aspiring Product Manager, making informed and effective decisions is crucial. Here’s a toolkit of heuristics to help you navigate the complexities of decision-making: 1. Picasso's Bull Principle : - Simplify complex problems by stripping them down to their core elements. - Remember how Picasso reduced a bull to a few lines? Apply the same logic to find the essence of your problem. 2. The Happiness Test - Ask yourself: "Will this decision bring long-term happiness to our users and team?" - If the answer is yes, you’re on the right track. 3. The Untangled Test - Ensure your decision isn't based on tangled assumptions or biases. - Break down your reasoning and check for any hidden complexity or confusion. 4. The CEO Test - Think like a CEO: "Is this decision aligned with our company's vision and goals?" - This helps ensure your choices support the bigger picture. 5. The Mom Test - Would you be comfortable explaining your decision to your mom? - If she would understand and support it, it's probably a good decision. 6. The Only Option Test - Consider if you’re choosing an option because it seems like the only one. - Explore alternatives and ensure you’re not settling for the path of least resistance. By using these heuristics, you can make smarter, more confident decisions that drive success. #product #productmanager #productmanagement #decisionmaking