SEG3’s Post

Sports Entertainment Gaming Three different worlds collide at SEG3. I’ve been part of two of them professionally and live is Los Angeles so the third is always around me. All of them are powered by community, which is how they’re tied together at this event. I’ll be talking about how to keep IP relevant, using some of TiMi Studio Group’s successes in bringing popular video game IP to mobile players around the world. And I’m looking forward to hearing from others in these three industries as well. Hope to see some of you there! #gamepublishing #gamemarketing #gamedevelopment

🚨 OS Studios - A Project Worldwide Agency JUST SHATTERED THE GAME — 16 TEMPEST AWARD NOMINATIONS! 🚨 This isn’t just another milestone — it’s a defining moment for the future of gaming and esports! 16 nominations for groundbreaking, culture-shaping work. A celebration of innovation, vision, and bold strategies, setting the stage for where gaming is heading. Our partners trusted us to push the boundaries, and the result? Unstoppable momentum that’s transforming fan experiences. We’re not here to play the game — we’re here to rewrite the rules. Call of Duty:Next with Activision? We turned it into a cultural phenomenon with 200+ streamers, next-gen production, and immersive experiences that set a new standard for esports broadcasts. Riot Games? From the adrenaline-fueled Soul Fighter Fight Night to the Valorant Champs Fan Fest, we delivered epic moments that merged competition, culture, and community. 💥 Call of Duty Endowment Bowl IV proved gaming can be a force for good, raising over $1M for veteran employment programs through a global competition. 🎖️ For National Basketball Association (NBA) 2K League, 2023 was our year to transform the league with high-energy, intense competition, and cutting-edge broadcasts that elevated NBA2K to a new level. 🏀 For a 3rd year running at Major League Soccer eMLS Cup, we turned ACL Live into a FC24 Festival, creating a perfect intersection of gaming, soccer, and culture at SXSW. ⚽🏆 With DoorDash, we brought Battle of the Brands to PAX West for Year 3, then leveled up gaming lifestyles with the “This is Not My Gaming Rig” campaign. 🎮💥 This is just the beginning. Thank you so much to each of our team members who put in the work to bring all these projects to life. Let’s keep setting trends, breaking barriers, and creating legendary experiences. 🏆 https://lnkd.in/eBmcvnyw #OSStudios #TempestAwards #Project #EsportsRevolution #GameOn

For the last 2 seasons, the National Football League (NFL), Enthusiast Gaming and WePlay Studios have created original weekly programming for fans at the intersection of gaming and sports. Tuesday Night Gaming brought together top gaming creators --  SypherPK, FaZe Clan's Swagg, Fusilie, QTCinderella, Symfuhny, TypicalGamer and MMG -- and NFL Players together to compete in various games and challenges. According to Erin Comella Flynn, Tuesday Night Gaming is long-term investment from the league to connect with its next generation of fans where they are consuming content. But that's not all. The program is also giving NFL players (past and present) more opportunities to build their personal brands. With the NFL on-board, Tuesday Night Gaming has also has the cultural credibility to welcome hesitant brands into gaming. According to Alexander Guerrero, the program is emblematic of Enthusiast's strategy (and services) to help brands dip their toes into the gaming waters. With the #Superbowl around the corner, Tuesday Night Gaming is ending Season 2 on a high note. Learn more about their activations with Interscope Records, Netflix, Carnival Cruise Line, USAA and more 👇 #nfl #creatoreconomy #twitch #esports #contentcreator #gaming #marketing https://lnkd.in/eRP7uQXg

To wrap up my time SXSW with the UK Advertising I wanted to share with you some of my key takeaways from my fun and insightful conversation with Charles Hambro and Jonny Shaw about the rise of gaming culture. 🎯 New Engagement Habits --> change in consumption behaviour --> from passive watching vs. active participation --> generational fandom 📈 Unstoppable Growth --> 3.3 billion active gamers in the world --> 69% of genz's watch esports --> 640 million esports fans by 2025 💰 Disrupting Monetisation --> community co-creation process --> rise of the creator's economy --> accessible to all, everywhere [photo credit] Arica Kress, it was awesome to spend time. Have fun tomorrow, and cursh it. #sxsw #beyondgameplay #gaming

Donald Trump vs. Kamala Harris Debate: What it teaches us about the Gaming and Sports Betting industry 🎮 Last night's debate between Trump and Kamala was a clear reminder of how competition fuels strategy and innovation. Just like in gaming and sports betting business, the industry thrives on swift adaptability, informed decisions, and staying ahead of trends. 💡 Operators in the space need to stay sharp, anticipate the next big move, leverage data, enhance user experience, and constantly innovate with new features and products. The future of sports betting depends on it! 🚀 #sportsbetting #gaming #innovation #igaming OLUBIYI WILLIAMS Aluwani Mukhudwana Ogechi Samuel Jeremiah Maangi iGaming AFRIKA Alessandro Pizzolotto David Ukairo Olaitan SAMUEL Sachin Shende Abdullai Oladimeji Joseph Oyekunle Dolapo Esho IK Ezekwelu Ubong Kingsley-Udoh

G2E provides a forum for gambling and betting companies to conduct business deals, promote responsible gaming, show off the latest gaming machines, and take note of trends. Here's a summary of those trends if you missed it this year: * The average age of a casino patron in 2019 was 50; now it's 42. This change is due to the pandemic and younger folks wanting to get out and have some in-person fun. * AI is being used in the gambling and betting industries for customer engagement and game customization. The industry is taking steps to use AI responsibly. * The tribal community in California is reforming its workgroup to present a sports betting initiative in 2026 or 2028. * Vegas has positioned itself as a top sports team city (NHL's Golden Knights, WNBAs Aces, NFL Raiders and soon MLBs As), a destination city for the world's greatest sporting events (Super Bowl and Formula 1), and a town that makes responsible gaming a top priority. #g2e #globalgamingexpo #gaminglaw #bettinglaw #gamblinglaw #vegas #casinos

Hello colleagues in esports! The Center I work for studies issues of both gaming and gambling. We're hosting an event this Friday, November 15th from 12-1pm EST (GMT-5) about strategies for accessing data sets to study digital gambling behaviors. Would love to have more attendees! Registration link here: https://lnkd.in/gTY_W8Eg Formal event description below: "Join us as experts from academia and industry discuss practical strategies for accessing the vast datasets generated by casinos, online betting platforms, and other gaming operators. Learn how some states have successfully bridged the gap between industry and academia, providing researchers with the tools to delve into problem gambling, responsible gaming, market trends, and predictive analytics. Gain actionable insights and suggestions tailored for Maryland, aiming to foster collaboration that benefits researchers, legislators, regulators, industry players, entrepreneurs, and beyond. Don't miss this chance to be part of a pivotal conversation that could shape the future of gaming research and policy in Maryland. Please share with your peers! All are welcome!" #gamingresearch #gamblingresearch #dataanalytics #igaming #esports #gamblingpolicy #gambling Esports Research Network Ali Emdad Lening A. Olivera-Figueroa

As we get closer to the start of March Madness, the value of LUCI presets is magnified. Presets are one of the most powerful yet simple features of LUCI. During the March Madness Tourney, people at various locations in the casino will be requesting certain games. Maybe the game of the night. Maybe where they went to school. Maybe just the Cinderella vs. The Favorite. All of these games will be on channels that aren't all sports, all the time. And add in some occasional NBA and NHL games on non-sports channels. The next morning, when an executive might be walking the floor, most of these TV's will be irritatingly on Judge Judy, Charmed, local news, etc. Morning guests now have useless shows (No offense, Judge) with no sound on in their personally important background. By using LUCI and setting automated presets ahead of time, all TV's already know to go to a morning reset after the night games (such as ESPN, Fox Sports, etc.). Simple concept, yet not done at casinos as much as it should be. Then, take it to another level, and have automated or scheduled presets for drawings, jackpots, and reserved parties. Then, add ANOTHER layer by having the presets include audio and lighting. NOW, you are automating everything, and NOW you are elevating Customer Mojo at any time of day. Oh, and do it with much less hardware. #casino #gaming #gamingindustry #iptv #audiovisual #informationtechnology #casinomarketing #arenas #stadiums #airports #universities #ledwall #digitalsignage #digitaltransformation #sportsbar #tribalgaming #leddisplay #media #led #startups #startupbusiness #videowalls #lg #sportsbook #jackpot #sportsbook

While many industries are struggling to maintain their viewership, live sports continue to thrive. X Games is a prime example of this trend, with X Games Aspen experiencing a significant increase in viewership on both linear and digital. Linear viewership was up 8% YoY, while digital video views skyrocketed by 80% YoY. Even more impressive, viewership during the Sunday primetime broadcast was up 15% YoY, despite competing directly against NFL Championship weekend, which set records for ratings. It's clear that live sports remain a consistent driver of growth, and X Games is leading the way. #XGames #LiveSports #ViewershipGrowth #aspen #espn #abc #youtube #twitch #actionsports #digital #marketing #advertising #partners

⏪ 𝐈𝐂𝐘𝐌𝐈: How F2P Gaming will drive fan acquisition, engagement and revenue for the 2024 NFL Season 🏈 With preseason hotting up over the weekend, we're hearing from more brands and operators who are looking to gamify their target audience ahead of the NFL's return in just over three weeks' time. 👇 Check out the article below to find out why! https://lnkd.in/enYf7hns #MakeYourPlay #F2P #NFL #FreeToPlay