Seymour Digital Media | Digital Media Marketing,Advertising, & Consulting Agency ’s Post

What happened in the world of digital marketing this week? 🔎 Well, the biggest thing on my radar was that Google announced its latest core search update. Essentially, people-centric, well produced content should triumph over mass-produced AI pages. But you're already doing that, right? 🤖 Elsewhere, it looks like Generative-AI powered search engines may have a detrimental effect on organic traffic to SMBs. 🔢 Memo released a report demonstrating that no, higher vanity social media metrics do not lead to higher website engagement. You can find out more on all of the above and plenty more in my weekly Substack newsletter (link in the comments) - subscribe to receive it in your inbox every Thursday.

Excited to share the latest Anyword case study. 🏆 WardsAuto is the perfect example of what happens when smart, creative marketers empower themselves with AI that’s purpose-built for marketing. The results speak for themselves… • Social media engagement skyrocketed by 6x. • Email click-through rates increased by 5.5%. • A new top-performing ebook. • An overall more efficient and higher-performing content machine. And here’s my favorite quote… “Since Anyword is backed by real-life marketing data, the tool empowers WardsAuto's team to focus on the creative aspects of marketing they love, leaving the rest to the AI. Freya Smale noted, ‘The whole team appreciates all the time Anyword saves us. Marketers tend to have a hundred things to do at any one time, and a tool that can help us be more efficient will always be beneficial.’ ‘Anyword has helped us marry the data world and the creative world," Smale added. “It’s huge for us’ A big thanks to Freya Smale & team for sharing these transformative results. Read the full story in the comments below, and let me know what you think.

„Do you feel like your search strategies are not bringing the desired success?“ My colleague Julian Buehler at neusta marketing | member of team neusta has looked into this topic in depth and identified five critical adjustments that are often overlooked and can make the difference between success and failure. Share your experiences and thoughts directly in Julian's comment section. He looks forward to hearing from you and having an inspiring exchange. https://lnkd.in/eqrcSV3s? #Innovation #DigitalTransformation #Partnerships #BusinessGrowth #Sweden #Teamwork #SearchStrategies #Synergy #NordicBusiness #Collaborations

Organic traffic is DEAD. This isn't hyperbole. Google announced last week it is expanding Generative AI in Search. This means that instead of blue links, you'll now get an answer, which may or may not have a link attached. As Google puts it, “Let Google do the searching for you. You can ask whatever’s on your mind, and Google will take care of the legwork.” At best, the 2nd blue link is the new 2nd page. More likely, all blue links will be meaningless as we consume AI-generated answers. SEO is dead, Gen AI optimization is dead before it was born. Relying on third parties for distribution is a risky business. Just ask the trove of now-defunct companies that built businesses on top of Facebook, Twitter, Amazon... Owning your audience is key. Brand is KEY. Your brand experience is what generates emotional links between your business and your audience; builds memories; connects your brand with your audience. So much investment goes into online ads, and yet your brand is the timeless gift that will keep on giving when you disconnect all investment. Spend wisely. #brand #brandexperience

Should Digital Marketers panic? I guess so! Google is enhancing its search results with generative AI (AI Overviews). The goal of Google is to minimize user's time spent searching for a specific result. But how is this going to effect performance marketers? What i am expecting is, there would be decreased control over search results, people will engage more with the organic content and attributing conversions accurately to specific ads might become more challenging. What do you guys think? How will you adjust your PPC strategies?

Five of our favourite op-eds! PMW publishes regular op-eds sent through by experts from all across the advertising and marketing space. With so many insightful takes and interesting angles touching on everything from the cookieless countdown to how AI is changing performance marketing, here's a round-up of five of our favourite op-eds from the past few weeks. Read each piece via the links in the comments. - Cookieless countdown: is a probabilistic or deterministic approach the answer to the impending digital advertising armageddon? Raffaele Apostoliti Expandi Group - AI: Will it be the ultimate performance marketing tool? Kit Bienias Brave Bison - Why Amazon Prime video ads will boost UK growth (and not just in adland) Laura Helm Digital Catapult - Why marketers should embrace abundance in a new SEO landscape Elliot Haines Botify - How (and why) to include MMM in your post-cookie prep Bryan Karas Playbook Media

Have you noticed the new GenAI functionality in Google search recently? It started to infiltrate my search engine a few weeks ago. At the time I didn't think much of it but at the recent Gartner Marketing Conference I came to realize how much this update will impact brands. Gartner predicts a 50% decrease in organic search traffic by 2028. This is due to more and more users going to channels like TikTok , YouTube, and Amazon to search directly for information, but also because AI will allow people to avoid going to websites for information. Everything a searcher needs can be served to them without ever leaving the page. Feels a bit overwhelming right? But there are things we can do to adapt and prepare. A few highlights: 1. Broaden our search strategy to include more channels. 2. Include more valuable educational content on websites and social channels. 3. Use longer-tail key words and more natural language 4. Create more unique, branded content that is digestible Now is the time to evaluate our advertising, websites, content marketing and more to ensure we are not just ready for the future but ahead of the waves of disruption and actively thriving.

Google Marketing Live 2024 opens registration: Scheduled for May 21st, this must-attend conference for PPC marketers will focus on the latest Google Ads innovations and strategies for harnessing artificial intelligence (AI) to supercharge business growth. #digitalmarketing #marketing

Congrats Elliot Haines, SEO consultant at Botify, for being among Performance Marketing World's favorite marketing experts with your op-ed on why marketers should embrace abundance in a new SEO landscape. In this article, Elliot talks about : - How to embrace the technical changes, - The importance of quality content focused on consumers' needs, - First-party data and how to leverage it. Read on: https://bit.ly/3x46xmw

Check out the latest blog by our Digital Marketing & Social Media Manager, Reece Lynn, as he reveals all about Google’s new AI Overviews.    Read to find out what it is, how to navigate it and what impact it may have on your website's ranking and traffic. https://bit.ly/4ccttyM