Twiddles’ Post

Have you noticed how nowadays, we all love making things our own? Whether it's burgers, pizzas, or even Subway sandwiches, big brands are letting us create exactly what we crave. 🍔🍕 I recently ordered Paranthe from Nayi Dilli ke Paranthe through Swiggy and guess what? They're bringing this customization trend to parathas!. You can mix and match veggies to create your own tasty paratha combo. What caught my eye was their cool branding. I almost thought Swiggy delivered the wrong order, with their pizza-like packaging. But inside was a delightful surprise – my custom-made parathas! The main thing is that it's not just food though; customization is popping up in everything from makeup to meals. Brands are letting us be the creators, making our own unique mark on the things we love. #customization #branding #brandbuilding

#30days30brands #Day16 #haldirams Haldiram Foods International Ltd Haldiram Snacks Pvt.Ltd.Haldiram's Haldiram's - Snacking Legends of India Who doesn't love Haldiram's? Celebrating legacy of these epic snackers, and it's time to witness their amazing journey! Let's dissect their success story and (maybe snack some Moong dal while we read it out) From Local Shop to National Champs: Imagine this: 1941, Bikaner. A small shop starts churning up delicious traditional treats. Fast forward to today, Haldiram's is a household name!  Their secret? Quality ingredients, mouthwatering recipes, and serious passion for good food. Marketing with Masala! ️ 😋 Packaging on Point: Those vibrant boxes with the desi designs? Totally recognizable. They've nailed the art of grabbing your attention. (Have you ever feasted on Box of Chole Bhature from Haldiram's...Just love their packaging man!!Yum!!) 😋From sweets that hit your sweet tooth to savory snacks that keep you going, Haldiram's caters to all our cravings. They've got something for everyone, and they're constantly innovating new flavors to keep things exciting. 🆕 😋The Snack Love: Whether it's catchy TV commercials, funny social media posts, or good old print ads, Haldiram's knows how to connect with us. They're everywhere we look, reminding us to order or rush to store!! Life Lessons We Can All Munch On: ✨Quality Matters: Never skimp on what goes into your product. It's the heart and soul of your brand. ✨Keep it Fresh: The world is always changing, so should your approach. Adapt to what people want and keep surprising them! ✨Don't Forget Your Roots: People love authenticity. Stay true to your heritage while embracing new ideas. What's your go-to Haldiram's snack? Hit me in the comments! #Haldirams #Snacking #MarketingMania #SuccessStory #30days30brands #successstories #linkedinstories

MYFITNESS, the Indian peanut butter brand that's smashing it. They just didn't create peanut butter, but they understood the consumer shift towards healthy snacking and the growing demand for indulgent yet nutritious options. MYFITNESS didn't just offer another jar of PB. They (hello, delicious chocolate peanut butter!), prioritized customer needs (think high-protein, options!), and built a loyal community (fitness enthusiasts, we see you!). It's about applying a fresh lens to existing categories, understanding your audience intimately, and then aggressively innovating within those parameters. Swipe left to to read more. Mensa Brands Written & Edited by: Rishab Tej & Krushi Singh #GrabOn #startuplife #marketresearch #disruption #innovation #MyFitness #fitnessindustry #fitnessenthusiasts #casestudy #startupnews --------------------------------------- Shravani Reddy Dadi Prannav Vael Rajamohan Kaustav M.

A Billion-Dollar Bite You WON'T Want to Miss (Market Research Alert!) Scrolling through the internet, I stumbled upon a goldmine – the Indian momo market! This isn't your average street food anymore. We're talking a steaming hot opportunity valued at a whopping $2.7 - $3 BILLION annually 💸 , with a growth rate that'll tantalize your taste buds – a spicy 20-25% per year! ️ 📈 Here's why you NEED to pay attention: 📌 Street Cred with Serious Cash Flow: Forget fancy restaurants! Local vendors RULING the momo scene with a staggering 97% market share. Talk about deep-rooted LOVE for momos! 📌 Organized Advantage with a Growth Spurt: But wait, there's more! The organized sector is CRUSHING IT with a 3% share and skyrocketing growth. Innovation = Major League $$$ in this wide-open market. 📌 Proven Success Recipe: Look no further than Wow! Momo ( with their 300+ outlets – a blueprint for building a momo empire. The recipe for success is already out there! 📍 The Takeaway? These aren't just delicious dumplings – they're a market overflowing with opportunity! With a strong foundation in tradition and a booming organized sector, the future of momos is sizzling hot. Ready to take a bite out of this billion-dollar market? The time is NOW! #momos #indianfood #foodbusiness #markettrends #entrepreneurlife #wowmomos

Salad Days, a premier healthy food delivery brand in Delhi NCR, is renowned for offering fresh, flavorful, and nutritionally balanced meals. Specializing in hearty salads, sandwiches, and wholesome beverages, the brand is committed to making healthy eating both accessible and satisfying. In a recent panel discussion hosted by BW Disrupt, Varun Madan, Founder and CEO of Salad Days, shared his insights on navigating sustainable growth in today's competitive market. Speaking alongside other industry experts, he stressed on the importance of prioritizing steady, long-term progress over the pursuit of hyper-growth, emphasizing that while funding is beneficial, it cannot solve all business challenges. His focus on a balanced, thoughtful approach to scaling was a key takeaway for the audience. Click on the given link to explore more: https://lnkd.in/gKJD2gKa #SaladDays #BWDisrupt #VarunMadan #SustainableGrowth #BusinessStrategy #HealthyFood #DelhiNCR #Entrepreneurship #SmartScaling #BalancedGrowth #LeadershipInBusiness #NutritiousLiving

#IndianStartups #StartupSuccess #EntrepreneurshipJourney #InnovateIndia #StartupGrowth #BusinessInspiration #StartupFunding #ViksitBharat2047 #DigitalTransformation #TechInnovation #FutureOfBusiness #StartupReporterUpdates #BusinessIcons2024 #ScaleYourStartup #StartupEcosystemIndia #StartupNews #BusinessGrowth #StartupSuccessStories #FounderStories #BusinessTrends: #StartupAdvice #WomenInBusiness: #followus #followourpage Ganesh Chaturthi made special with Chef Ranveer Brar and MILKMAID!Mumbai (Maharashtra) , September 16: As Ganesh Chaturthi approaches, the festival’s daily preparations bring a wave of excitement to homes across the country. For ten days, families prepare a new array of delectable treats for Ganpati Bappa’s offerings, filling their homes with joy. Amidst the backdrop of prayers, music, and festivities, a diverse selection of sweets, with modaks taking center stage, captures the festive spirit. One key ingredient that enhances the taste and texture of these festive modaks is Nestlé MILKMAID. Known for its rich and creamy texture, MILKMAID, with its signature taste,  transforms traditional sweets into extraordinary delights. MILKMAID’s sweetened condensed milk offers a versatile solution for a variety of desserts, making it an essential cooking ingredient. Its ease of use allows for quick preparation, whether you’re making classic modaks or experimenting with new variations. In collaboration with one of India’s most renowned chefs, Chef Ranveer Brar, MILKMAID brings you quick and easy modak recipes that elevate traditional flavors. The mawa modak and the orange mawa modak recipes that Chef Ranveer Brar prepares showcase how MILKMAID enhances the richness and creaminess of these festive treats. You can replace Mawa or Khoya with MILKMAID to achieve the perfect taste and binding in your recipes while saving valuable time. Elevate your favourite festive desserts with MILKMAID! Here are some other popular treats you can prepare with MILKMAID for Ganpati Bappa this festival: Rose Modak: Infused with the delicate essence of roses, these modaks add elegance to the festivities, offering a delightful and aromatic treat for everyone. Mithai Modak: Combining classic mithai with the luscious sweetness of MILKMAID, these modaks embody traditional charm and irresistible flavor. Gulab Jamun: Enriching the traditional Gulab Jamun with MILKMAID’s creamy sweetness results in a melt-in-your-mouth experience that combines classic flavors with a touch of luxurious indulgence. Kaju Katli: MILKMAID’s velvety richness transforms Kaju Katli into a silky-smooth treat, enhancing its nutty goodness and delivering a sophisticated flavor that elevates this festive favorite. Coconut Ladoo: With the smooth, sweet essence of MILKMAID, Coconut Ladoos offer a delightful twist on the classic recipe, blending tropical coconut with an irresistible creamy texture. When it comes to modaks, trying out Chef

"𝐓𝐡𝐞 𝐁𝐚𝐭𝐭𝐞𝐫 𝐓𝐡𝐚𝐭 𝐂𝐡𝐚𝐧𝐠𝐞𝐝 𝐓𝐡𝐞 𝐆𝐚𝐦𝐞" In the bustling streets of Bengaluru, a quiet revolution was brewing. ID Foods, a small startup, was determined to change the way people made their daily idlis and dosas. The founders, a group of passionate foodies, were tired of the same old, tedious process of soaking, grinding, and fermenting. They wanted to make this beloved South Indian breakfast easy, convenient, and accessible to all. 𝐓𝐡𝐞 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞: But, they faced a daunting task. The traditional method of making idli and dosa batter was deeply ingrained in the culture. People were skeptical about a ready-made batter, fearing it would lack the taste and texture of the homemade version. Moreover, the market was dominated by established players, leaving little room for innovation. 𝐓𝐡𝐞 𝐓𝐮𝐫𝐧𝐢𝐧𝐠 𝐏𝐨𝐢𝐧𝐭: Undeterred, the ID Foods team embarked on a journey to create the perfect batter. They experimented with different ingredients, ratios, and processes. They spoke to homemakers, chefs, and food experts, gathering insights and feedback. And, they tested, retested, and refined their product until it was just right. 𝐓𝐡𝐞 𝐁𝐫𝐞𝐚𝐤𝐭𝐡𝐫𝐨𝐮𝐠𝐡: The day arrived when ID Foods launched their ready-to-use idli and dosa batter. The response was overwhelming. Homemakers, busy professionals, and even restaurants adopted the product, praising its taste, convenience, and consistency. Word spread, and soon ID Foods was the talk of the town. 𝐓𝐡𝐞 𝐈𝐦𝐩𝐚𝐜𝐭: 𝐓𝐨𝐝𝐚𝐲, 𝐈𝐃 𝐅𝐨𝐨𝐝𝐬 𝐢𝐬 𝐚 𝐡𝐨𝐮𝐬𝐞𝐡𝐨𝐥𝐝 𝐧𝐚𝐦𝐞, 𝐬𝐲𝐧𝐨𝐧𝐲𝐦𝐨𝐮𝐬 𝐰𝐢𝐭𝐡 𝐪𝐮𝐚𝐥𝐢𝐭𝐲 𝐚𝐧𝐝 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧. 𝐓𝐡𝐞𝐢𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐡𝐚𝐬: - Saved homemakers hours of time and effort - Enabled busy professionals to enjoy a healthy breakfast - Helped restaurants increase efficiency and consistency - Created a new market segment for ready-to-use batter 𝐓𝐡𝐞 𝐋𝐞𝐬𝐬𝐨𝐧: ID Foods' success story teaches us that innovation, perseverance, and customer-centricity can disrupt even the most traditional markets. By understanding the needs and pain points of their customers, they created a product that changed the game. 𝐓𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞: As ID Foods continues to grow and expand, they remain committed to their core values of quality, innovation, and customer satisfaction. Their journey is a testament to the power of entrepreneurship and the impact it can have on our daily lives. 𝐓𝐚𝐠 𝐚 𝐟𝐫𝐢𝐞𝐧𝐝 𝐰𝐡𝐨 𝐥𝐨𝐯𝐞𝐬 𝐢𝐝𝐥𝐢𝐬 𝐚𝐧𝐝 𝐝𝐨𝐬𝐚𝐬 𝐚𝐬 𝐦𝐮𝐜𝐡 𝐚𝐬 𝐲𝐨𝐮 𝐝𝐨! #IDFoods #FoodInnovation #Entrepreneurship #StartupSuccess #FoodTech #ReadyToUseBatter #IdliDosaLove #SouthIndianCuisine #BreakfastRevolution #ConvenienceMeetsTradition #QualityMatters #InnovationInAction #CustomerCentricity #DisruptingTradition #FoodIndustry #IndianFood #BengaluruStartups #SuccessStory #LessonsInInnovation #DigitalMarCom

Ordering groceries in 10 minutes. Now, pasta, rajma chwal in 10 minutes. In today’s hyper-competitive market of instant delivery, dominated by giants like #Zomato, #Swiggy, #Blinkit,#Zepto a new player, #Swish, has emerged with a unique twist: delivering freshly cooked meals within 10 minutes. This business model not only addresses the need for speed but also carves a distinct niche, standing apart from traditional delivery platforms that serve as intermediaries between restaurants and customers. Swish's approach is remarkable. In an era where convenience, we consumers demand everything at their fingertips, it’s a game-changer. Imagine a group of friends arriving at a flat, hungry and unwilling to cook or wait. Swish comes to their rescue However, innovation often comes at a cost. However, 10 minute meal delivery raises an eyebrow regarding the freshness and quality of quick meals. It’s logical to assume that certain ingredients must be pre-cooked or preserved to meet the turnaround times. This raises concerns about the use of preservatives and the nutritional value of the food delivered. The 10-minute delivery model is undoubtedly impressive, but it might just be the beginning. Startups are constantly evolving to solve problems. It’s only a matter of time before another disruptor enters the market, addressing the gap between speed and the delivery of truly fresh, nutritious meals. Swish’s innovation highlights the possibilities in the food tech space, but as the market evolves, so will consumer expectations. Perhaps the next revolution will be delivering not just fast food, but fast and healthy. #fooddelivery #hyperlocal #startup #10mindelivery #zomato #blinkit #swiggy #zepto #Swish #quickcommerce

Maggi's been there for all our "2-minute ki khushiyan," but what about homely Indian food? Ghar ka khaana in 3-5 minutes? Is it a dream? But, let’s first understand – Why does Maggi work? ✅ Convenience for the fast-paced life ✅ Complements the Indian taste palette ✅ Affordable pricing and widespread distribution Snacking was redefined from just chai and biscuits during the golden hour. Maggi had positioned itself as an instant cooking fix to a fast-paced life. For working moms, stressed students, and anyone on the go, Maggi was and is a lifesaver. It's no wonder it's dominated the market for decades! Also, now: → More people are living fast-paced, bachelor lives = No time for cooking 🧑🏻🍳 → Consumers are getting more health conscious = Shifting away from noodles 🍜 There’s a huge requirement for “healthy” + “convenient” “Indian” food that's freshly cooked in just 3-5 minutes! Wait!? That’s not available in the market yet? It soon will be. Something exciting is ‘cooking’! Guess who is ready to become the Maggi of Indian Food? That's right- ZOFF :) #foodandbeverageindustry #startup #d2c #consumerbehavior #founder

Blinkit’s Flavorful Move: Free Dhaniya with Vegetable Orders! In a heartwarming twist, #Blinkit, the online grocery delivery platform, has introduced a delightful feature: free dhaniya (coriander leaves) bundled with vegetable orders. This thoughtful addition came about after a Mumbai man’s viral post highlighted the absence of this cherished tradition when ordering veggies online.   The Backstory: The tale begins with #AnkitSawant, who shared his mother’s surprise at being charged for dhaniya when ordering from Blinkit. His suggestion? Bundle it for free with a certain amount of veggies. Blinkit’s CEO, Albinder Dhindsa, swiftly responded, promising to implement the change. And just like that, the “Free Dhaniya” feature was born.   The Impact: Blinkit’s move resonated with Indian households, where complimentary coriander leaves are a familiar sight at local vegetable markets. Now, this tradition extends to the #digitalrealm, enhancing the grocery shopping experience for countless users. The company wasted no time, offering 100g of dhaniya with select vegetable orders.   Why It Matters: By listening to customers and swiftly implementing changes, Blinkit showcases the power of #socialmedia and customer-centricity. The move aligns with the company’s commitment to innovation and customer satisfaction. Plus, it’s a win-win: users get their dhaniya fix, and Blinkit strengthens its bond with the community.   Looking Ahead: As Blinkit continues to fine-tune this feature, we applaud their responsiveness and dedication to enhancing the grocery journey. Next time you order veggies, don’t forget to thank Ankit’s mom—she sparked a flavorful revolution! Blinkit, formerly known as #Grofers, was co-founded by Albinder Dhindsa in 2013 and later acquired by Zomato.   #Retail and #ecommerce are integral parts of Technopak Advisors' consulting business. #retailbusiness #retailmanagement #retailgrowth #businessmanagement #businessconsulting #technopak #technopakadvisors