We love the message in Chris Van Tulleken's book ‘Ultra Processed People’ (https://lnkd.in/eSjyuBV3) It did however give us a problem. What we do is take broccoli ‘side stream’ and turn it into highly nutritious, hypoallergenic, sustainable plant protein in several forms that can be included within many foods (burgers, sausages, breads, cakes, sauces, smoothies, soups) as an ingredient. The only problem is that when the company was incorporated in 2022 it was christened ‘Upcycled Plant Power (‘UPP) Limited’ and the domain ‘www.upp.farm’ taken. Upcycling is a great thing, so you can see why this was chosen. But it was chosen before Ultra Processed People was published in 2023. So ‘UPP’ for people interested in health and nutrition has a very bad connotation. Doh! UPP absolutely buys in to the message of reducing the use of ultra processed foods to improve health, but Chris van Tulleken unwittingly trashed our brand (for which we obviously forgive the good Doctor). So we have to re-brand, to be fair we were always going to have to – despite the Automated Selective Harvester we are producing to secure proprietary access to feedstock, most of our revenues will come from protein sales, thus ‘.farm’ is not really representative. So, what can you do to help? Great question. We were looking for a name that resonated with the target brand values: Clean & natural; Fair & trustworthy; Healthy & nutritious; Environmentally positive; Hypoallergenic; Low-processed; and, Locally produced. Finding such a brand is hard, so we looked to mythology for inspiration. Demeter, was the Olympian goddess of the harvest and agriculture, presiding over crops, grains, food, and the fertility of the earth, but a bit close to Harry Potter’s ‘dementors’. Priapus, a fertility god, was a no-go. In Norse mythology, Freyja (Old Norse "(the) Lady"), was a god of love, beauty and fertility. She was often depicted associated with boars - creatures that represented both her connection to fertility and the untamed aspects of nature. We thought that Freyja could be the brand we seek, although we recognise that she, like many Norse gods, is not free from a bit of controversy viewed through today’s lens! And, in fact it was her brother Freyr who was the god of agriculture. But that the spelling of his name could cause communication issues, so we chose the anglicised version of his sister Freyja, or ‘Freya’, not least as we wanted a ‘mother nature’ iconography. Fortunately ‘www.freya.food’ is available and we now have it. So, can you help us avoid a naming failure (https://lnkd.in/eRE98VfR). What are your thoughts on this new brand? And also, can you let us know your thoughts on the proposed logo options?
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𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐏𝐫𝐨𝐭𝐞𝐢𝐧 𝐒𝐨𝐮𝐫𝐜𝐞: 𝐓𝐡𝐞 𝐄𝐝𝐢𝐛𝐥𝐞 𝐈𝐧𝐬𝐞𝐜𝐭𝐬 𝐌𝐚𝐫𝐤𝐞𝐭 𝐔𝐧𝐯𝐞𝐢𝐥𝐞𝐝 The #Edible_Insects_Market represents a paradigm shift towards sustainable protein sources in the global food industry. With their nutritional value, easy availability, low-cost production methods, and ongoing innovations, edible insects are paving the way for a more sustainable and resilient food ecosystem. Embracing the potential of edible insects can lead to a more sustainable and healthier future for both people and the planet. 𝗠𝗮𝗿𝗸𝗲𝘁 𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄: As per “MarkNtel Advisors - Market Research Company” most recent market study report states, In 2022 the 𝗚𝗹𝗼𝗯𝗮𝗹 𝗘𝗱𝗶𝗯𝗹𝗲 𝗜𝗻𝘀𝗲𝗰𝘁𝘀 𝗠𝗮𝗿𝗸𝗲𝘁 𝘀𝗶𝘇𝗲 was valued at around 𝗨𝗦𝗗 𝟮.𝟴 𝗕𝗶𝗹𝗹𝗶𝗼𝗻 and is expected to grow at a #CAGR of around 12.4% from 2024-30. ✅ 𝗧𝗮𝗽 𝗶𝗻𝘁𝗼 𝗩𝗶𝘁𝗮𝗹 𝗜𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝘄𝗶𝘁𝗵 𝗙𝗿𝗲𝗲 𝗙𝗼𝗿𝗲𝗰𝗮𝘀𝘁 𝗦𝗮𝗺𝗽𝗹𝗲 : https://lnkd.in/gumfWU5R 𝐎𝐮𝐫 𝐒𝐭𝐮𝐝𝐲 𝐑𝐞𝐩𝐨𝐫𝐭 𝐂𝐚𝐧 𝐆𝐮𝐢𝐝𝐞 𝐘𝐨𝐮 𝐎𝐧: 👉 👉 ⏺ 𝗠𝗮𝗿𝗸𝗲𝘁 𝗘𝗻𝘁𝗿𝘆 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: Understand the nuances of entering the Edible Insects Market, including market assessment, regulatory compliance, and consumer trends. ⏺ 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗗𝗶𝘃𝗲𝗿𝘀𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻: Identify opportunities for developing insect-based food products and aligning them with evolving consumer preferences. ⏺ 𝗠𝗮𝗿𝗸𝗲𝘁 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲: Gain access to comprehensive market research, including industry trends, competitor analysis, and growth projections. ⏺ 𝗥𝗲𝗴𝘂𝗹𝗮𝘁𝗼𝗿𝘆 𝗚𝘂𝗶𝗱𝗮𝗻𝗰𝗲: Navigate the intricate regulatory frameworks governing edible insects, ensuring compliance and minimized risks. https://lnkd.in/d_zNzSDv #edibleinsects #insects #Mealworms #Silkworms #caterpillar #foodmarket #marketresearch #consulting #sales #demand #foodandbeverageindustry #foodandbeverage #marknteladvisors #insects #insectfarming
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Are #Plant-Based Diets Overlooking Regional #FoodTraditions? The rise of #plantbased diets is celebrated for its benefits to #health, #sustainability, and #ethics. But here’s a question worth exploring: Are these diets unintentionally sidelining the rich diversity of regional #food traditions? In Kenya, we have remarkable indigenous protein sources that often go unnoticed in global plant-based conversations: • #Amaranth seeds: Contain up to 14% protein, higher than most grains, and are rich in lysine, an essential amino acid. • #Bambaragroundnuts: Known as a "complete food" due to their balanced macronutrient profile and drought resistance. • #Cowpeas (and their leaves): Dual-purpose crops offering high-quality protein and essential micronutrients. Despite their potential, these crops are often overshadowed by imported staples like lentils, chickpeas, and soy. But why should we look outward when these indigenous options are more sustainable and accessible? How Can We Bridge the Gap Between Global Trends and Local Traditions? 1. Invest in Indigenous Crops: Research and innovate around these crops to develop modern plant-based products like amaranth protein bars or Bambara flour snacks. 2. Inspire Creativity: For instance, a Kenyan start-up recently created a vegan protein powder from cowpeas, designed for athletes. Why not scale such ideas? 3. Educate and Advocate: Promote the nutritional and environmental advantages of these crops to consumers, chefs, and policymakers. Did you know? Research shows that Bambara groundnuts produce up to 40% more #protein per hectare than traditional cereals, making them a top choice for sustainable agriculture. The future of plant-based diets shouldn’t erase #culturaldiversity—it should embrace it. Let’s celebrate regional crops and their place in the global food conversation. 💡 What’s your favorite plant-based protein from your region? How can we encourage its broader adoption? #PlantBasedDiet #IndigenousCrops #SustainableEating #FoodSecurity #FoodSustainability #LocalFoodSystems #EatLocal #Amaranth #BambaraGroundnuts #Cowpeas #KenyanFood #PlantBasedProtein #NutritionalScience #SustainableAgriculture #CulturalCuisine #CircularEconomy
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Unveiling the Wonder Crop: Fava Beans - A Treasure Trove of Nutrition and Sustainability Fava beans are a wonder crop that has been cherished for centuries, and their benefits extend far beyond the plate. By embracing this sustainable, nutritious, and versatile legume, we can contribute to a healthier planet and a more food-secure future. ✅ Nutritional Powerhouse: Fava beans are a treasure trove of essential nutrients, boasting an impressive array of: - High-quality protein (25% of daily value per 100g serving) - Fiber (9g per 100g serving) - Vitamins (B1, B2, B3, B5, B6, and folate) - Minerals (potassium, magnesium, copper, and iron) - Antioxidants and phytochemicals These nutrients make fava beans an ideal food for: - Vegetarians and vegans seeking plant-based protein sources - Individuals with dietary restrictions or preferences - Those aiming to boost their overall health and well-being ✅ Sustainability Superstar: Fava beans are a shining example of sustainable agriculture, offering: - Nitrogen fixation: converting atmospheric nitrogen into soil-friendly forms - Soil enrichment: improving soil structure and fertility - Water efficiency: requiring minimal irrigation - Pest and disease resistance: reducing pesticide use - Climate resilience: adapting to diverse environmental conditions ✅ Culinary Versatility: Fava beans have captivated global cuisine with their versatility and flavor, featuring in: - Mediterranean dishes (hummus, falafel, and salads) - Asian cuisine (stir-fries and curries) - Latin American recipes (empanadas and stews) - Traditional European cooking (soups and stews) ✅ Our team at the Tasmanian Institute of Agriculture is working on enhancing the protein content in Fava beans & understand the underlying mechanisms of protein synthesis. #favabeans #tasmania #utas #tasmanianinstituteofagriculture #horticulture
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DID YOU KNOW⁉️ The vegan food sector is booming, expected to hit $49.6 billion by 2032 with an annual growth rate of 11.8%. This rapid expansion, driven by consumer demand and innovative food technologies, is challenging traditional agriculture. While not yet outpacing traditional agriculture, the vegan sector’s faster growth is pushing traditional companies to adapt by investing in plant-based ventures or creating their own vegan products. This shift is disrupting the agriculture industry, forcing established agribusinesses to innovate and diversify. The benefits are significant: the vegan industry promotes better health by reducing the risk of chronic diseases and helps the environment by lowering greenhouse gas emissions, reducing land and water use, and preventing deforestation. We are experiencing a global paradigm shift towards empathy and sustainability, transforming how we think about food, health, and the environment. The vegan sector’s growth supports a kinder, healthier, and more sustainable future. As this shift continues, expect more innovative solutions and wider adoption of plant-based lifestyles. Whether you’re an investor, consumer, or someone who cares about the future, everyone can play a part in creating a kinder, healthier world.
10 Vegan Stocks We’re Watching and Why
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As stewards of natural resources in the great plains, we Kansans have a great opportunity. But perhaps more than donating to conservation, maybe our greatest contribution is a choice we make three times a day. What if all we had to do to restore the Ogallala aquifer was eat a different kind of hot dog? What if that made it easier to maintain healthy weight? What if in doing so we could also restore large tracts of intensively farmed land to natural prairie benefiting game birds, biodiversity, and human health? What if this produced more security and resilience in the food system? The Ogallala aquifer, the largest in the world, is being heavily overused, much of it for animal feed and ethanol. To say that this is a necessity to feed or power the world is not true and not moral in a day when there are better more scientific options. Managed decline to preserve current habits is very silly and a sad waste of a magnificent heritage. In this interview with ZOE Professor Christopher Gardner of Stanford answers a few questions and gives a hopeful perspective on the positive impacts of a diet with less meat, a diet which would allow a much more conservative agricultural footprint. I grew up with as much meat as you want being the mantra and indeed average Americans eat 105g per day, compared to a more sustainable target of 25g cited by George Monbiot in his debate with Allan Savory. This never meant much to me until you put in perspective the costs in water, land, and energy required to produce meat as compared with legumes, vegetables, fruit, and grains. Meat and dairy take much more water, land, and energy to produce than other foods. I think its very exciting that there are options which allow us to eat well without depleting the aquifer and I for one am excited to try some different kinds of hotdogs. Thanks Impossible Foods, Beyond Meat, and others working to make these options more palatable and healthy. https://lnkd.in/gmyHGZ7v
How healthy is plant-based meat? ZOE Podcast
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𝐎𝐫𝐠𝐚𝐧𝐢𝐜 𝐂𝐡𝐢𝐩𝐬 𝐌𝐚𝐫𝐤𝐞𝐭 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬, 𝐓𝐫𝐞𝐧𝐝𝐬 𝐚𝐧𝐝 𝐃𝐲𝐧𝐚𝐦𝐢𝐜 𝐃𝐞𝐦𝐚𝐧𝐝 𝐛𝐲 𝐅𝐨𝐫𝐞𝐜𝐚𝐬𝐭 𝟐𝟎𝟐𝟒 𝐭𝐨 𝟐𝟎𝟑𝟑 Organic Chips Market is estimated to be worth around USD 25647 million by 2033, up from USD 17,326 million in 2023, with a #CAGR of 4% from 2023 to 2033. The organic food sector has witnessed exponential growth in recent years, with consumers increasingly favoring healthier and more sustainable food choices. Within this realm, organic chips have emerged as a popular snack option, catering to the growing demand for convenient yet nutritious munchies. This report delves into the dynamics of the organic chips market, analyzing its current state, key trends, challenges, and future prospects. The organic chips market has experienced robust growth globally, driven by factors such as increasing health consciousness among consumers, rising disposable incomes, and growing awareness about sustainable agriculture practices. Organic chips are made from organic ingredients, free from synthetic pesticides and genetically modified organisms (GMOs), aligning with the preferences of health-conscious consumers. ✅ 𝐂𝐥𝐢𝐜𝐤 𝐇𝐞𝐫𝐞 𝐭𝐨 𝐆𝐞𝐭 𝐒𝐚𝐦𝐩𝐥𝐞 𝐑𝐞𝐩𝐨𝐫𝐭: https://lnkd.in/g3Pp9D3r Market Segmentations: #Company Luke's Organic Tyrrells Potato Crisps Kettle Foods UK The Hain Celestial Group popchips Rhythm Superfoods General Mills #Type Vegetable Fruits Cereals Others #Application Supermarkets & Hypermarkets Convenience Stores Online Stores Others 📌Stringent Datalytics #OrganicChips #MarketAnalysis #HealthySnacks #OrganicFood #SustainableFarming #SnackTrends #HealthyEating #OrganicMarket #FoodIndustry #MarketResearch #HealthConsciousConsumers
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🥛 Choosing the Right Plant-Based Milk: A Comparative Look at Oat, Almond, and Hemp Milk 🥛 When it comes to plant-based milk options, it’s essential to consider both the positives and negatives. Let’s take a closer look at oat milk, almond milk, and hemp milk: ***Oat Milk: High Water Usage: Oat cultivation requires a significant amount of water, which can contribute to water scarcity in some regions. Pesticides and Herbicides: Conventional oat farming often relies on chemical inputs, leading to environmental pollution. Added Sugars: Many oat milk brands add sugars to enhance flavor, which can contribute to health issues like diabetes and obesity. ***Almond Milk: Water-Intensive Crop: Almonds require a massive amount of water to grow, especially in drought-prone areas, leading to severe environmental stress. Bee Health: Almond farming relies heavily on pollination, and the intensive agricultural practices can harm bee populations, which are crucial for ecosystem health. Low Nutritional Value: Compared to other plant-based milks, almond milk often has lower protein and nutrient content, unless fortified ***Hemp Milk: Sustainable Farming: Hemp is a hardy plant that requires less water and fewer pesticides, making it an environmentally friendly option. Nutrient-Rich: Hemp milk is packed with essential nutrients, including omega-3 and omega-6 fatty acids, which are great for heart health. High Protein Content: It offers a good amount of plant-based protein, essential for muscle repair and overall health. Soil Health: Hemp improves soil quality by adding nutrients and preventing erosion, contributing to sustainable agricultural practices. Choosing the right plant-based milk can make a significant impact on both your health and the environment. 🌍💚 Opt for hemp milk for a sustainable, nutritious, and eco-friendly alternative! 🌱🥛 Plus, it's super easy to make at home: just blend 1/4 cup of hemp hearts with 2 cups of water and your favorite flavors like vanilla, honey, and a tiny pinch of salt. It keeps fresh for 5 days in the fridge! #PlantBased #Sustainability #HempMilk #HealthyLiving #CO2Evolve #VeganLife #EcoFriendly #NutrientRich #DairyFree #GreenLiving
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🥛 Choosing the Right Plant-Based Milk: A Comparative Look at Oat, Almond, and Hemp Milk 🥛 When it comes to plant-based milk options, it’s essential to consider both the positives and negatives. Let’s take a closer look at oat milk, almond milk, and hemp milk: ***Oat Milk: High Water Usage: Oat cultivation requires a significant amount of water, which can contribute to water scarcity in some regions. Pesticides and Herbicides: Conventional oat farming often relies on chemical inputs, leading to environmental pollution. Added Sugars: Many oat milk brands add sugars to enhance flavor, which can contribute to health issues like diabetes and obesity. ***Almond Milk: Water-Intensive Crop: Almonds require a massive amount of water to grow, especially in drought-prone areas, leading to severe environmental stress. Bee Health: Almond farming relies heavily on pollination, and the intensive agricultural practices can harm bee populations, which are crucial for ecosystem health. Low Nutritional Value: Compared to other plant-based milks, almond milk often has lower protein and nutrient content, unless fortified ***Hemp Milk: Sustainable Farming: Hemp is a hardy plant that requires less water and fewer pesticides, making it an environmentally friendly option. Nutrient-Rich: Hemp milk is packed with essential nutrients, including omega-3 and omega-6 fatty acids, which are great for heart health. High Protein Content: It offers a good amount of plant-based protein, essential for muscle repair and overall health. Soil Health: Hemp improves soil quality by adding nutrients and preventing erosion, contributing to sustainable agricultural practices. Choosing the right plant-based milk can make a significant impact on both your health and the environment. 🌍💚 Opt for hemp milk for a sustainable, nutritious, and eco-friendly alternative! 🌱🥛 Plus, it's super easy to make at home: just blend 1/4 cup of hemp hearts with 2 cups of water and your favorite flavors like vanilla, honey, and a tiny pinch of salt. It keeps fresh for 5 days in the fridge! #PlantBased #Sustainability #HempMilk #HealthyLiving #CO2Evolve #VeganLife #EcoFriendly #NutrientRich #DairyFree #GreenLiving
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Just three years ago, the story of Beyond Meat was one of success, with a triumphant IPO and growing presence around the globe. But since then, the demand for plant-based meat has dropped, and the company’s share price crumbled. Beyond Meat is one of the largest producers of plant-based meat, and its struggle raises concerns about the future of meat alternatives. Is protein transition possible, and what changes does the sector need? Beyond Meat was founded in 2009 to produce a sustainable alternative to animal meat. The company focused on non-vegan consumers, aiming to create a product equal in taste, structure, and sensory experience to the meat people love. To reduce the carbon footprint of burgers as much as possible, Beyond Meat opted for the most sustainable crops as their source of protein. In 2019, the company became the first vegan meat brand to go public. The shares soared 163% on its first day of trading, marking one of the most successful IPOs in decades. Now, many experts call the initial growth pace of Beyond Meat and other similar companies unsustainable — expectations exceeded the actual demand for alternative meat. In 2022, Beyond Meat’s share price reached an all-time low, and the funding of the whole sector dropped by 41% compared to the previous year. Several companies closed down, and many laid off part of their staff, but the overall market size for plant-based meat keeps increasing. The industry is here to stay, even though it is unlikely to grow at a breathtaking pace. To reach audiences wider than value-driver customers, the producers need to address several problems. First of all, despite all the efforts, many consumers still don’t find the taste of alternatives as good as that of animal meat. Another growth barrier is the perception of meat alternatives as overprocessed food with few nutrients. Producers are now trying to reduce the number of ingredients and improve the nutritional value. Beyond Meat has recently announced the next generation of its product — Beyond IV. Having reduced the amount of salt and replaced saturated fats with avocado oil, the company emphasizes the health benefits of Beyond IV compared to animal meat. One of the top barriers to the consumption of alternative meat is price, which remains considerably higher than that of animal products. It comes down to the high cost of research and development for innovative products, as well as complex manufacturing processes and relatively small scale. As a result, vegan meat is not so affordable; one of the reasons behind the decline in the demand for plant-based meat is the cost-of-living crisis. On the other hand, many governments support animal farmers, making the competition less fair. Beyond Meat calls for cattle ranchers to switch to carbon farming instead and sequestrate carbon in the soil. These methods, as well as meat alternatives, should be an integral part of global climate strategies. #SustainableDiet #Plantbasedmeat #CarbonFootprint
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Could spirulina represent a significant breakthrough for the vegan economy? This tiny plant, barely visible to the naked eye, mainly consists of fibres. Blue-green algae is a photosynthetic organism that derives its energy from sunlight. It requires only alkaline water to develop into a rich source of nutrition. Historically, the Aztecs used spirulina platensis, an ancient algae, to maintain vitality. Today, spirulina is globally recognised as a beneficial food supplement. The algae contain many essential nutritional components, supporting an adequate supply of nutrients in everyday life. To illustrate, the product boasts an exceptionally high protein content. - Sustainable agriculture Spirulina cultivation requires significantly less water and land than traditional crops, reducing its environmental impact. #antioxidants #biodiesel #combatmalnutrition #generalhealth #incomeopportunities #veganeconomy
Could spirulina represent a significant breakthrough for the vegan economy?
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