Vision to Purpose’s Post

I enjoy listening to a variety of podcasts, both in French and English. One podcast I especially appreciate for its North American business-focused perspective is Learning Out Loud. The episode I listened to today on my way home from work was about 'The Purple Cow,' written by Seth Godin. (I have the book but haven't had the chance to read it yet, although I devoured 'This is Marketing,' which I read again from time to time.) ✨Seth Godin is an exceptional marketing expert, and in this particular episode, the focus is on transforming our businesses by being remarkable. Only remarkable products get discussed, and they use the brilliant example of Apple's recent launch, the Apple Vision Pro headset. Apple has always been synonymous with design excellence. Recently, they released just one headset (Apple Vision Pro), while Oculus (now Meta) has been producing headsets for 10 years with numerous product releases, yet none got as much attention as Apple's single headset. Apple prioritizes design, making their product remarkable, and they tell a compelling story, as they have done consistently with their products. 🚀However, Apple's competitors may benefit from Apple's ability to generate interest in a product category that might not be entirely new to the market, but becomes newly compelling due to Apple's attention. 🪄The key takeaways from this podcast episode are: - Average is not acceptable. - Create something remarkable; be the Purple Cow that stands out. - Avoid creating 'me too' products. - Begin by identifying your audience; start with a few, and the rest will follow. #marketing #brandmarketing #AppleVisionPro #Apple #SethGodin #LearningOutLoud #MixedReality

In the latest episode of "Conversation with Roberto," we're joined by none other than the Design Rockstar Robert Brunner – the mind behind Beats by Dre and a maestro of turning the ordinary into the iconic. And founder of the Design Studio Ammunition. Here are three whispers from the show: 1. 𝗡𝗮𝗿𝗿𝗮𝘁𝗶𝘃𝗲 𝗣𝗼𝘄𝗲𝗿: Behind every design, there's a story waiting to be told. Stories aren't just told; they're designed. Craft yours with intention. 2. 𝗖𝗼𝘂𝗿𝗮𝗴𝗲 𝗢𝘃𝗲𝗿 𝗖𝗼𝗺𝗳𝗼𝗿𝘁: The path to remarkable is paved with the stones of risk. Comfort zones are the most dangerous place for creativity. 3. 𝗘𝗺𝗽𝗮𝘁𝗵𝘆 𝗶𝘀 𝗘𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴: Design is a dialogue, not a monologue. Understanding the unspoken needs of others is where true innovation begins. Dive into this riveting conversation where design meets humanity, and let's challenge the status quo together. #Innovation #DesignThinking #ConversationWithRoberto #podcast https://lnkd.in/eKUmGrfB

Apple Vision Pro - Do you see it changing the future of how we work? The final episode - Part 4 - is LIVE NOW over on the Mac Centre Pty Ltd #YouTube channel! The magical team of Niko Ramos, Cristina Antonucci & Will Eels have taken us on yet another incredible 4-part journey through the highs, hype and future of Apple Vision Pro, providing deep insights into this amazing new technology. Wrap your heads into this last episode - Part 4 - now LIVE for your viewing!! 🔗 Link in the comments 👇👇! 📺 The team have a #guest on our next episode, as they tackle the Role of AI in the workplace. Its a good one! Don't miss it! #MacCentre #AppleVisionPro #Podcast #FutureTechnology #StayTuned!

In the latest episode of "Conversation with Roberto," we're joined by none other than Robert Brunner – the mind behind Beats by Dre and a maestro of turning the ordinary into the iconic. And founder of the Design Studio Ammunition. Here are three whispers from the show: 1. 𝗡𝗮𝗿𝗿𝗮𝘁𝗶𝘃𝗲 𝗣𝗼𝘄𝗲𝗿: Behind every design, there's a story waiting to be told. Stories aren't just told; they're designed. Craft yours with intention. 2. 𝗖𝗼𝘂𝗿𝗮𝗴𝗲 𝗢𝘃𝗲𝗿 𝗖𝗼𝗺𝗳𝗼𝗿𝘁: The path to remarkable is paved with the stones of risk. Comfort zones are the most dangerous place for creativity. 3. 𝗘𝗺𝗽𝗮𝘁𝗵𝘆 𝗶𝘀 𝗘𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴: Design is a dialogue, not a monologue. Understanding the unspoken needs of others is where true innovation begins. Dive into this riveting conversation where design meets humanity, and let's challenge the status quo together. #Innovation #DesignThinking #ConversationWithRoberto #podcast https://lnkd.in/ecrzwDHu

It was awesome chatting with Will Hall about design. Have a listen to this week's episode of Fail Hard. #industrialdesign #design

Wondering if #AI can be your design sidekick or if it’s actually your competitor? 🤔👩✈️ I just heard our latest #podcast hosted by Mike MacDade with our experts Mirit Cohen and Andrew Weigand! Tune in > https://lnkd.in/gkdYxdBg #GenAI #Design

Hey LinkedIn Fam! Exciting news! I'm planning to launch a new podcast channel that will focus on the impact of design in modern times. From ancient techniques to modern-day innovations, we'll explore how design has revolutionized the world and will continue to do so in the future. I'm currently looking for collaborators to join me on this journey. If you're interested in being a part of this exciting project, please feel free to DM me. Stay tuned for more updates on the podcast launch date and guests! #Design #Innovation #Podcast #Collaboration #designcommunity #designeducation

"Mycelium in sustainable wayfinding and architectural signage" In the latest episode of the Wayfinding Xchange, we’re diving deep into the world of sustainability and innovative materials. Over the past 25 years, sustainability has evolved from a regulatory requirement to a core value, shaping the way we design at Endpoint. It’s no longer just a trend—it’s at the heart of everything we do. This episode explores: - What is mycelium?  - How is mycelium processed?   - Is mycelium sustainable?  - Can you make signage from mycelium?  - What’s the future for mycelium in wayfinding?  Curious? Tune in to the full 30-minute episode now on Spotify or Apple Podcasts. Spotify - https://lnkd.in/gF6bCtWh Apple - https://lnkd.in/eqsNyUb8 #weareendpoint #WayfindingConsultant #Wayfinding #Sustainability #Mycelium #ArchitecturalSignage #SustainableDesign #GreenDesign #Innovation #SustainableMaterials

Tackling accessibility and ensuring our services and products are accessible for everyone - should be a priority. I hope more teams will follow this rule when developing their systems and products. If you'd like to learn more from our SPARCK researchers on how to incorporate accessibility in your design processes and wider teams - have a listen to our very own podcast - Beyond Usability, Episode 4: Accessibility with research. Find this episode on… • Pocket Casts 🔗 https://pca.st/r9hgyssa • Spotify 🔗 https://lnkd.in/eq74i9WG • Apple 🔗 https://lnkd.in/e44CqSPm …or wherever you get your podcasts. Sayani Mitra, PhD Kirsty Ramsay-Hogan Karen McIntyre Mónica C. Keiko Okura Dr Abdur Rahman #UserResearch #UXResearch #BeyondUsability #accessibility

Chuffed to announce a new podcast series - Thinking Differently About Lighting🎧 I've been thinking for ages about how to bridge the gap between new scientific evidence and the real world decisions that lighting professionals make every day: what would it take to risk stepping beyond the default 'business as usual' and think differently about lighting. The brilliant Professor Kevin Houser generously agreed to co-curate a series of ten 20-minute episodes, each in conversation with a leading scientist in the field. We pitched the idea to the Get A Grip On Lighting Podcast team to support with production and distribution and even found a sponsor - the NASA spin-off BIOS Lighting - to cover costs. Each episode covers a key topic - visual comfort, mood, light after dark, sleep, different approaches to measurement... we'll talk about the science but bring it back to the practical implications for design, specification, installation and regulation. I've just started recording this week. The first will launch on the 21st of November, then a break for Thanksgiving, then every Thursday. Will share the links and content with you here of course. We're already thinking about a follow-up series focusing on real world examples. I'd love to hear any ideas and suggestions - please fire them across! The episodes will be released on the Get a Grip on Lighting Podcast. Search Get a Grip on Lighting on your podcast app, or Youtube go to www.getagriponlighting.com and look for the episodes called Thinking Differently about Lighting. #ageoflighting #lighting #podcast #lightfacts