WBR Insights - eCommerce’s Post

𝐅𝐢𝐧𝐝 𝐨𝐮𝐭 𝐰𝐡𝐲 𝐩𝐞𝐨𝐩𝐥𝐞 𝐚𝐫𝐞 𝐧𝐨𝐭𝐢𝐜𝐢𝐧𝐠 𝐭𝐡𝐞 𝐁𝐮𝐦𝐛𝐥𝐞𝐛𝐞𝐞 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐜𝐞!! At Bumblebee Digital Marketing, people are at the heart of everything we do.   We're a team of passionate, hardworking women who pour our 𝑐𝑟𝑒𝑎𝑡𝑖𝑣𝑖𝑡𝑦, 𝑒𝑛𝑒𝑟𝑔𝑦, 𝑎𝑛𝑑 𝑐𝑎𝑟𝑒 into every project—not just for great results, but to build genuine relationships along the way.  What makes us different? ‣We treat our clients like family. ‣We believe your wins are our wins. ‣We're all about 𝐤𝐢𝐧𝐝𝐧𝐞𝐬𝐬, 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲, 𝐚𝐧𝐝 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧—both in work and in life. ‣When we’re not strategizing or creating content, you’ll find us staying involved in what matters most: our families, friends, local communities, and, of course, our furry companions.  Want to learn more about the heart behind our business? Head to our Meet the Team page!    https://lnkd.in/edPvwsMS We can't wait to connect with you and celebrate all your successes together! 888-337-2899 (BUZZ) | https://lnkd.in/eGpCpTSu Bumblebee Digital Marketing - Let us help you create a buzz so your business's online presence can take flight!

Our latest blog is out now! Our PR & Social Queen Nikki Gooch brings us a blog which highlights the importance of tailoring marketing strategies to connect with different generations. From Baby Boomers' trust in reliability to Gen Z's love for trends and interactivity, Nikki shows how personalised, authentic approaches can build lasting relationships. Discover how Gough’s strategies resonate with each generation’s unique preferences in today’s diverse market. The link for the blog is in the comments, check it out 👇 👇 👇

From Monet McMichael to Leah Kateb, Serena Page and JaNa Craig, 2024 was the year creators took center stage for marketers! In celebration of a year filled with spectacular creator partnerships, ADWEEK picked seven creator campaigns that stood out this year. Thousands of creator partnerships are formed every year, but these campaigns stood out because they drove sales and reach for marketers looking to reach Gen Z and millennials in new ways. Read the full list from Colin Daniels, M.A. – https://adweek.it/3BzkDyU 🤳

What are your eyeballs worth? 👀 Not sure? Eyeballs are worth a bundle to sites that peddle in disinformation. What’s “a bundle,” you ask? In this case, a quarter billion dollars — $235 million to be specific. Ad tech vendors play a part in funding and spreading disinformation. The Global Disinformation Index studies how the dollars flow and who benefits. They found that ad platforms, like Google, benefited sites peddling disinformation to the tune of $235 million. $235 million! This isn’t a question of solid facts with a right or left leaning bias. The Global Disinformation Index defines disinformation as: -Intentionally misleading -Financially or ideologically motivated -Aimed at fostering long-term social, political or economic conflict -Creating risk of harm by targeting at-risk individuals, groups or institutions It’s #TruthbombTuesday and this is another way algorithms — and processes that run without guardrails — hurt us. Major brands unknowingly advertise on these sites because ad networks are easy. Simply ask for the demographics and impressions needed. The algorithm does the rest of the work. Any marketers here think that's good for a brand? You deserve better. We all do. #Leadership #journalismmatters #truthmatters

Advertising Advent Calendar Day 7: Yellow Pages, 1992, Mistletoe This one goes out for all millennials out there: do you remember the Yellow Pages? The smell, the weight, the texture of the pages... Now there's an online version, but I still feel a bit of nostalgia when my dad was asking me to find the right 'Stefano Bianchi' of the region. Anyway, I love the ad because, within 15 seconds, Yellow Pages were able to incorporate both the magic of Christmas and their core USP: they are versatile and helpful in any situation. [This is my personal Advertising Advent Calendar, based only on great ads. 25 great Christmas ads, with one rule: no more than one ad for each brand.] #marketingtips #advertisingtips #adventcalendar #marketingadventcalendar #advertisingadventcalendar

It’s common to consider applying marketing strategies to the sales funnel. However, after analyzing this article, we realized the importance of studying the new generations and their consumption patterns. Gen Z clearly illustrates this shift in the consumer landscape. Brands that focus on this horizon are expanding their relevance, especially by adopting strategies to partner with influencers, a phenomenon that is often observed, as in the case of Grupo HOPE

Another key nugget: “56 per cent of Gen Zs said ‘brands often lie about their products/services,’ compared with 47 per cent of millennials. Comments sections are also a key area of the research phase.” In this context, brands should take it as an absolute *mandate* to double-down on their product quality and innovation pipeline. That means truly offering high-quality, innovative, products with a great value exchange. Brands that coast on badge value to hide subpar, undifferentiated products and traditional marketing engines to drive demand will be in for a rude awakening.

With a slight delay we eventually got to the point where we acknowledge the need for an updated version of marketing theories and techniques, which are more aligned with Gen Z consumers. Let's see what the future holds for the Gen Alpha consumers...

A really interesting read. With quite a few suprises!

Gen Z & Alpha aren't just a demographic; they're a mindset! 😮💨 Brands need to step up their game, providing not just product adverts, but meaningful engagements that resonate with these demanding consumers. 🔍 Search, Research, Repeat: The New Norm 🔄 Unlocking the Gen Z Code: It's not just about marketing products anymore – it's about connecting with people. You must see yourself as a user, not a brand, to be successful. And Gen Z isn't that impulsive at all, even though we thought that (wrong prejudice). 👀 Eyes on the Prize: Understand Gen Z's Perspective vs. Millennials 🎯 Thank you Vogue Business for shedding light on this dynamic shift with your insightful interactive research. Let's adapt, innovate, and meet Gen Z where they are – IRL, on socials, and in the world of video. Are you ready to join the conversation? #GenZMarketing #MarketingFunnel #NotNPCbutMainCharacter 🚀🔍 P.S. Happy International Women's Day!