Saatchi & Saatchi (We Are Saatchi)’s Post

With #influencer marketing growing in popularity, advertisers should be mindful of their marketing practices and legal compliance requirements. Here are some key considerations for keeping your practice compliant: https://ow.ly/23Hj50QyVEN Authored by: Alissa Ricioppo #MTInsights #MTAdvertisingLaw

Check out this recent Modern Retail article featuring our CEO, Heather Nichols regarding the potential TikTok ban!

What are your digital marketing strategies as we head further into a cookieless future? Influencer or ‘creator’ marketing is set to experience a substantial growth cycle. Marketers are actively seeking alternatives to traditional linear advertising methods. This shift is driven by the need to connect with customers through first-party relationships, especially as we navigate towards a cookieless world. #InfluencerMarketing #Advertising #DigitalMarketing

🇪🇸 Spain's influencer marketing scene is becoming more professional every day! Although it's not quite at the level of France, Germany or the UK, we're seeing a bunch of talent agents and advertising agencies jumping into the mix and setting up their own #influencermarketing teams 👌 But this has a ripple effect… where the market is flooded with #content and competition for brand deals, driving down prices, and causing brands and agencies to work extra hard to find the cream of the crop 🔎 And as the scene grows, so will the regulations. Spain’s top #KOLs are now being pushed to take more responsibility for content that could harm minors, but Laura (Lala) Prada Streithorst from Bluecell Comunicación puts it simply: “Regulation is just part of the game when an industry matures.” 📝 For more insights, hop over to our blog where we dive into: 🌟 How Spanish influencer marketing will see steady growth until 2028 🌟 The ways the ocean of #Instagram creators impacts prices and content quality 🌟 How new regulations show that people are catching on to the market's potential 🌟 The ways #influencermarketers are finding their feet with #Twitch and #TikTok Check out the full read here 👉 https://bit.ly/4ckbSpZ Thank you, Álvaro Blanco of Native, Stefanie Milla from Alem Comunicación and Angela Villarejo of Infinity Media for sharing your insights! 💡 🙏 #ResponsibleInfluence #SocialMedia #MarketingStrategy

We are the first and only influencer marketing company to ever present on the IAB NewFronts stage. Beyond excited to showcase why the creator economy deserves it’s rightful place among many of the biggest companies in the world. 35 Billion in 2024 spend, that’s what’s projected in influencer marketing this year. For context, in 10 years of existence, the market is already more than half the size of linear TV (66 Billion). And it is projected to break 140 Billion by 2030. #influential

What guidance has TikTok given agencies and brands? What are agencies telling clients? What about guidance for #influencers and #creators? What strategies are agencies putting in place in the meantime? Is this the end of #TikTok, and what could it mean for the wider industry? These are the questions agencies are currently debating regarding the future of TikTok. Here's was experts experts had to say at the matter.

Want to pay to repurpose Influencer-Generated Content but don't know how much? Let me add some clarity here: Many factors can affect the fee you pay for repurposing influencer content: The number of followers: ↳ More followers means more money. ↳ Bigger creators will tend to ask for larger fees when it comes to repurposing. ↳ But it's up to you to negotiate and pay what is fair for your brand. Placement: ↳ Consider the market and channels where you will use the content. Eg: Instagram, YouTube, Ads etc. ↳ You might have to pay more depending on how many places you're gonna use the content. Format: ↳ Different formats (posts, reels, stories, videos) may have varying costs (as they take different effort to create) Duration: ↳ Longer usage rights beyond the standard 30-60 days may increase fees. You might think that's too much and your costs would explode 🤑 The best way to make the most of your investment in influencer marketing is to build an ambassador program. Ambassadors are emotionally invested in your brand than just influencers whom you pay for usage rights. We've seen brands get usage rights FOR FREE from creators many times. Focus on building a tight-knit community of people who care and promote your brand. The rest will fall into place. —-------------------------- Btw Have you registered for the event "Influencer Tech-Stack That Drives Revenue"? It's happening tomorrow - Mar 29, 2024, at 9 Am PST 📌 Add in your calender: https://lnkd.in/ghRW7mx8 ---------------------------- #dtc #ecommerce #shopify #influencermarketing #d2c

Here's a fact: User Generated Content commands greater trust due to its authenticity. This content, crafted by ordinary people, resonates with consumers far more than traditional advertising. It's a powerful influence! #UGCmarketing #influentials #ugcadvertising

• Influencer marketing continues to thrive in 2024, with notable increases in deal volume and value. Brands are shifting towards long-term partnerships, as evidenced by firms like Fohr and Billion Dollar Boy reporting significant growth. • Influencer marketing is proving resilient, even as other parts of the creator economy face challenges. As brands allocate larger budgets, driven by multi-platform content, the industry is expected to reach $8.14 billion in U.S. marketer spending on sponsored content this year. • This growth highlights the sector's increasing professionalism and its critical role in the evolving advertising landscape. via Business Insider https://lnkd.in/gJmcEaqE

This is WILD! But if creators can monetize their content without needing to have interruptions, and if advertisers can achieve more reach with their target audiences, then we might be on to something here! 💡Creators still have the choice to pick brands who align with their values/personal brand/etc. and can pick and choose who/what they share with their audiences. 💡 The ad feels more integrated into their content, unlike how some YouTube integrations can be made to feel like a proper ad-break. (Resulting in audiences skipping through) 💡 The novelty of this ad style captures viewer attention -meaning greater impact. (at least for now) 💡 Small features like this, integrated into dozens of YouTube videos, within the network of influencers followed by a given target audience, is such a great/simple/targeted frequency play. Not to mention, you can double down and target these audiences with paid mid-rolls too. (just be careful not to overdo it) 💡 With the rise in ai content, edits like this will start to feel more and more normal to audiences. Though, I do still have questions: 🤔 How is this content creation process scalable? Do the creators edit their video, send it to the brand, and have them edit it in and find a good spot for it? Seems more difficult than only sending an integration over for approval (especially given potentially massive file sizes) 🤔 How is the effectiveness of this creative measured? Aside from retargeting paid media? Reach and frequency? (notice there isn’t even a link in description)