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Connected TV (CTV) advertising is revolutionizing how brands reach their audience. With 46.6 million people expected to abandon traditional TV by the end of 2024, the shift to streaming platforms is undeniable. 🚀 CTV advertising offers significant benefits over linear TV, including improved targeting, hyper-localized ads, better video completion rates, enhanced performance measurement, and flexible campaign optimization. 💡 Brands can leverage these advantages to create more effective and engaging advertising campaigns, reaching viewers with precise and relevant content. You can learn more about CTV advertising and its potential to transform your marketing strategy by contacting us. #matterfull #CTV #programmaticadvertising

What are the benefits of CTV Advertising? - Improved Targeting - Hyper-Localized Ads - Better Video Completion Rates - Enhanced Performance Measurement - Flexible Campaign Optimization JamLoop will help your agency, brand, political campaign drive results! #CTV #advertising #digitalmarketing #streamingmedia #streaming #TV #connectedtv #digital #marketing #mediabuying

Netflix Ad Tech: Sounds like a game changer for Streamers and Advertisers!! Some benefits I could think of: For Netflix: - Greater control over ad experience for users (think targeted, less intrusive ads) - Valuable data insights to improve ad targeting and measurement. - More flexibility and potentially higher revenue from ad sales. For Advertisers: - Access to Netflix's highly engaged audience with deep viewer data for better targeting. - New ways to buy and measure ad campaigns for greater ROI. - Potential for more innovative ad formats on the platform. It will be interesting to see how it shakes up the streaming advertising landscape. #netflix #adtech #streaming #advertising #marketing

🚀 Programmatic ads drive higher engagement rates and offer precision targeting to deliver personalized content on multiple devices, especially on streaming platforms! 📺 ✅Each interaction boosts brand visibility and enhances your campaign's effectiveness. ✅ Check it their advantages here! 👇 #ProgrammaticAds #StreamingPlatforms #DigitalAdvertising #MediaPlanning #Streaming #BrandAwareness #DOOH #MediaStrategy #PDOOH #Programmatic #MediaPlanningAgency #InternationalMediaPlanningAgency #Anima 

For the first time, streaming platforms have overtaken linear TV in viewership, according to Nielsen. With CTV’s unmatched targeting and personalization, now is the time to rethink your TV ad strategy. Our new guide from Simpli.fi shows you how to: ✅ Minimize duplication between linear and streaming ✅ Turn viewers into customers with CTV ads ✅ Protect consumer privacy ✅ Maximize market coverage Download now to connect with TV’s largest audience! #CTV #DigitalAdvertising #SimpliFi #Streaming

Download this guide to learn more about: ❇️ Minimizing duplication between linear and streaming ❇️How CTV ads guide more viewers from engagement to action ❇️Securing consumer privacy in the streaming TV landscape ❇️How to ensure maximum market coverage

Struggling to understand how to integrate CTV in your ad strategy? Our latest ROI Genome Flash highlights the impact CTV advertising can have and how to take full advantage.

TVREV's new report captures how advanced targeting is fueling a new contextual revolution. Learn about the Gracenote program metadata and taxonomy solving a world of hurt for CTV advertising: https://lnkd.in/eDDySV8w

Roku integrates Unified ID 2.0 for enhanced ad targeting and performance, offering advertisers better ROI and personalized experiences across its streaming platform. Read the Latest full News - https://lnkd.in/dJD_y6ay #MarTech #MarTechedge #Roku #UnifiedID2 #UID2 #AdTech #Streaming #ProgrammaticAdvertising #DigitalAdvertising #TargetedAds

Not Reaching the Right Audience⁉️ Imagine your ads playing during your audience's favorite streaming shows, connecting with the right viewers at the perfect time. That's the power of CTV and OTT advertising! 🎥 💡 Target Specific Audiences: Reach people based on their interests, location, and viewing habits 📊 Track Results in Real-time: See what works and optimize as you go 🔁 Boost ROI: Deliver impactful ads without wasted spend Let PGH Digital help you create campaigns that get noticed and drive results! 🚀 Let's unlock the potential of Google Ads together and take your growth to new heights. Ready to start? Let's chat 💬 Check out our latest blog, “Why CTV and OTT Advertising Are Essential for Your Business Growth in 2025" which explains CTV and OTT advertising and how PGH Digital utilizes an impactful reporting platform that gives you the results you want AND need 🤝 *Proudly owned and operated by The Pittsburgh Post-Gazette.