🎯 Amazon Pushes Data Advantage

Amazon is turning its trove of first-party data into enhanced ad campaigns

'Ad Relevance' by Amazon analyzes billions of shopping signals across Amazon’s properties to understand where customers are in their buying journey.

Amazon also judges the content the consumer is viewing and inserts selected ads into the web page in real-time via its demand-side platform. 

The company has invested years into research and development into a new generation of AdTech that doesn't rely on third-party cookies.

Amazon claims a reduction in CPMs by up to 34% and an improvement in CPCs of 8.8%.

Amazon | Retail Dive

More Headlines

🤖 Google Developing AI Chatbots Based on Celebrities

Google wants to make chatbots cooler. Like Meta and CharacterAI, Google is working on a feature to turn celebrities into chatbots. Google will also enable people to make their own, customizable chatbot.

Engadget

🔍 Google is displaying Instagram posts and Reels in search

Google has integrated Instagram posts into its Perspectives feature in search results, expanding the range of content formats users can see on Google.

Search Engine Roundtable

🔍 Google drops continuous scroll in search results

Google has discontinued continuous scroll in search results, returning to the classic pagination bar on desktop, with mobile changes following soon. Google said the change is to prioritize speed.

Search Engine Land

🤝 Longtime rivals Apple & Meta consider AI partnership

Apple and Meta have held talks about integrating Meta’s generative AI model into Apple Intelligence, the new AI system for iPhones. Apple aims to collaborate with various AI companies, including Google, Anthropic, and Perplexity, to offer users diverse AI options.

Tech Crunch

🏬 Shopify merchants can now sell their items to Target’s millions of shoppers.

Select Shopify sellers became eligible to join Target's exclusive third-party marketplace. 'Target Plus' features 2M+ products from 1.2K third-party sellers.

Target

📸 TikTok quietly launches, Whee, another Instagram-style app

TikTok is positioning Whee as an app for sharing photos with only your closest friends. The app description reads: “Capture and share real-life photos that only your friends can see, allowing you to be your most authentic self.”

The Verge

✈️ Elon Musk flies to Cannes to win back advertisers

Musk attended the Cannes Lions Festival to convince advertisers to return to X. Musk addressed his past controversial comments, asserting that while advertisers have the right to choose their content, they shouldn't dictate platform policies.

Axios

📺 Netflix is considering making subscriptions free in certain markets

Netflix is reportedly considering rolling out a completely free tier with targeted advertising, people familiar with the matter told Bloomberg.

The streaming company won’t do so in the United States but could use advertising only plans for international growth.

Bloomberg

🤖 PerplexityAI denies unethically scraping publisher websites

An analysis by Wired suggested that Perplexity is ignoring a widely accepted web standard known as the Robots Exclusion Protocol to scrape website content that operators do not want to be accessed by bots.

Perplexity CEO, Avarund Srinivas, responded by claiming that a third party, and not Perplexity, owns the web crawler that Wired identified.

Fast Company

🛒 Amazon Live partners with GroupM for shoppable content

Ad agency GroupM will create original, shoppable content for its clients for Amazon's ad-supported free TV channel. The collaboration will integrate products into shows tailored to their intended audience and enable viewers to buy the featured products via Amazon’s mobile app.

Amazon

🚫 New York bans “addictive feeds” for teens

The new S.A.F.E for Kids Act requires parental consent for using recommendation algorithms on users under 18. That will limit younger users to seeing posts from accounts they selected to follow, rather than content recommended by the ap

The law signing is expected to be challenged but this is another example of attempts to stop big tech companies from largely self-regulating.

The Guardian

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