Amazon Week 51 - 2024
Got LinkedIn all rattled by sharing some data on average UK salaries for Amazon PPC managers - see here.
Also I've been pushing the video content a lot harder, let me know your thoughts.
Our Updates
1/ Amazon bid strategies shape campaign success through three core approaches. Down Only Bidding controls costs, Up and Down Bidding offers flexibility for performance optimization, and Fixed Bids provide predictable spend management. Read more.
2/ Poor budget allocation hurts Amazon campaign performance. Brands often let top campaigns run out of budget while inefficient ones waste spend. Success requires focused spending on proven keywords and maintaining impression share for best-performing terms. Read more.
3/ Spreading ad budgets too thin hurts performance. Doubling down on proven strategies delivers better results than chasing untested opportunities. Focus on what’s working. Read more.
4/ Amazon Business Placements expands bid control options. Sellers can now set specific placement percentages for business customers, with bid adjustments stacking on top of existing placement settings. Read more.
5/ Newsletter: Amazon success depends on avoiding key advertising mistakes. Common errors identified through audits limit brand growth. Fixing these issues leads to better performance and higher returns. Read more.
6/ Mini audit: Examines Amazon brand performance through four key areas. The analysis covers category insights, keyword optimization, sales timing, and competitive strategies to improve market position. Read more.
7/ Amazon audit reveals key growth tactics for Bumble and Bumble. Analysis covers market insights, keyword optimization, and strategic timing for sales performance. Free comprehensive audit available through form submission. Read more.
8/ Amazon's Customer Review Insights tool analyzes thousands of reviews to identify key topics. The tool helps sellers improve product development, optimize content, address customer concerns, benchmark against competitors, and create better advertising strategies based on real customer feedback. Read more.
9/ Amazon expands STV ad targeting with new audience options. The update includes Interest & Lifestyle targeting plus two new metrics: Cumulative Reach and Household Reach for tracking unique user and household exposure. Read more.
Community Updates
1/ Trump's proposed 60% tariffs threaten Amazon's delicate marketplace balance. The retail giant must choose between maintaining competitive prices against Chinese platforms and protecting U.S. seller profitability, while sellers stockpile inventory and regulatory uncertainties loom. Thanks, Kiri.
2/ Amazon launches Irish marketplace ahead of schedule. Sellers can immediately access the new Amazon.ie platform using existing Professional sales plans, with no additional customs charges for local buyers. Thanks, Vanessa.
3/ Amazon adds new features for holiday season. Select Inspire posts now include Livestream joining options, while package tracking icons change from trucks to sleighs for festive touch. Thanks, Todd.
4/ Amazon updates Seller Central with Next Gen Selling dashboard. The new interface features clickable KPIs, customizable drag-and-drop elements, simplified date ranges, and a streamlined design for better seller experience. Thanks, Vanessa.
5/ Amazon's new feature automatically generates product feature images from customer reviews. This update emphasizes product quality and may impact brand perception on mobile listings. Sellers should review their mobile listings to see these auto-generated feature summaries. Thanks, Shakhboz.
Recommended by LinkedIn
6/ Amazon adds Rufus AI assistant directly to product pages with ready-made questions. This integration serves as both a customer shopping guide and a signal for sellers to optimize their listings for Rufus compatibility. Recent optimization strategies shared by Kevin King offer sellers new approaches to adapt to this feature. Thanks, Mansour.
7/ Amazon introduces new provisional rates affecting US vendors. These rates apply to marketing funds, damage allowances, and freight allowances even without vendor manager negotiation. Vendors should check Vendor Central and contact managers to dispute or renegotiate rates. Thanks, Martin.
8/ Amazon's new Vine program offers tiered review options. The structure includes a free tier for two reviews and a $75 tier for up to ten reviews, with the option to upgrade within 30 days of enrollment. Thanks, Mansour.
9/ Amazon overhauls consumable bundle rules after seller feedback. Only manufacturer-created bundles allowed, with special permissions needed for repackaging. Gift baskets can mix brands if gift-ready. New rules effective immediately, with existing bundles having until January 2025 to comply. Thanks, Jon.
GB Media
As an agency, we've been pushing our clients on the video ads front for over a year.
Prem Gupta and I sat down this morning to discuss his playbook for split-testing video ads. Here are the key takeaways:
Chapters
00:00 - Effective Split Testing Strategies
02:47 - Scaling Creative Testing
06:03 - Utilizing Tools for Video Creation
08:34 - Adapting to Audience Attention Spans
Watch the video below.
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