The Experience Funnel Part 2

Time is limited!

Attention spans are scarce!

We officially live in The Experience Economy.

It's time for you to learn how to engage your clients faster, with an experience vs nonstop sales calls!

Why is this?

Now more than ever trust in relationships needs to go to the next level.

People & brands are making decisions must differently in the post-Covid world.

They want to know those they choose to work with.

Will solve their problem.

The old-school methods of evergreen webinars, video sales letters, downloads leading to booking a call, and cold DM's on social media.

Are not working anymore!

Why?

• They aren't working because these are pre-Covid strategies in a post-Covid world.
• Your audience is much more careful where they spend time and money
• Your audience wants to experience a breakthrough before working with you
• A breakthrough that moves their life forward

How do you address this?

By creating an Experience Funnel!

Let's start with where a funnel begins.

👉 A strong funnel starts with you getting discovered

You must first get discovered, for this process to work.

Newsflash.. no other part of the funnel will work if you aren't discovered.

Standing out online is part of the world we live in today.

Creating value where people are already consuming content is the fastest way to do this.

When you create an experience online for others it must have an impactful outcome. 

Examples include:

1. Teach them something

2. Challenge their thinking 

3. Make it entertaining for them 

4. Show them you understand them

Once you have this down. You then decide where your audience is, and begin to distribute your content to them.

Most that I work with are using these platforms: 

LinkedIn, Twitter, YouTube, TikTok & Instagram

Pick which works for you. I recommend using at least two sources.

👉 Once discovered, building trust is your next step

This is the point of moving your audience from saying, "This person resonates with me" to "I trust them".

The trust you want them to have is they know that you are the expert in what you're doing in your field. 

You can do this by offering more focused content through:

• Short Newsletters
• Simple How-to guides
• Show Step-by-step videos

Your goal is to move people from social platforms to more focused content that will resonate with them.

I am very big on getting my audience off the rented land of social media, and into places I own and control.

You should be also!

👉 Trust to the next level by deepening the relationship

By this point, you have earned the right to deepen the relationship.

It's now about access.

The view into how you work, how you think, act, or handle situations.

When someone truly trusts you, it's way easier to bring them into this phase of the funnel to show them more. 

For me personally, there are two experience-based relationship builders I use:

1) My private community is a great starting point for providing relevant insight to my target market.

2) Doing Challenges are by far my favorite to provide an immersive experience for my target market. I have learned a well-designed challenge provides attendees with the experience of working with me. Along with providing them with mini breakthroughs each day, which build confidence in themselves and trust in me. In the long run, a win/win scenario for all involved.

In either scenario, I find that both deepen the relationship faster with my target market. This then leads to the next phase of the funnel which is...

👉 Monetize

By now your audience has gone through a simple experience with you.

It started with them:

Discovering You

Then they:

Began To Trust You Through An Experience

Now they:

Invest In The Relationship

For most who have come to this point in the journey, they are much more likely to want more of what you do. 

This is where you earned the right and their trust 100%.

This is a captive audience, that you easily can contact via your paid community or live challenge.

No games to play with the social media algorithm. No spam filters or open rates to worry about. 

Just an engaged audience of highly likely buyers.

Now you can get creative with what you do.

Offer up high-ticket programs, academies, boot camps, high-level access programs, courses, cohort-based offers, workshops, masterminds, etc

So there you have it!

You just learned how to create an Experience Funnel.

For those ready to implement their own Experience Based Funnel. Then come join us next week for The One Challenge Away Challenge. Where over 5-days I will teach you The Challenge Champion™ Framework to turn Strangers into LOYAL clients while building a community.

And during this Challenge, one lucky winner is going to win the grand prize worth $10,000. Which is a complete Challenge Funnel Design & Challenge Design Session with me.

You can register here to join us with as simple $100 into your business:

I look forward to hosting you next week!

#missionsthatmatter #onlinecommunities #communitybuilding #socialmedia