Fornetto: New Italian pizza al trancio parlour brings style to Charing Cross
When you combine the words pizza with authentic, you will more likely be able to experience one of the most exciting food journey. This is what the new and stylish Fornetto hopes to bring next September on n. 21 Charing Cross Road, London.
Strategically located between Leister Square and Trafalgar Square, Fornetto’s special pizza (take away style) aim to satisfy theatregoers’ palate, enthusiastic tourists and nightlife aficionados.
This exquisite pizza al trancio parlour is the brainchild of Alessio Chong Zheng Dong, a talented young businessman who thought to give a modern take on the most loved food, the Italian pizza. His ambition is to bring style and glamour to the takeaway world, creating wonders on a tray made of the finest ingredients. Care, attention to detail and excellent quality is his motto.
If Alessio’s pizza was a fashion garment, it would be a Haute Couture unique piece, worthy to be featured in the most acclaimed glossy magazines.
The stylish look of his food is not the only innovative element, Chong Zheng Dong is also determined to dispel the general public’s idea that the Italian pizza is not a healthy choice and it is heavy to digest.
The exciting novelty resides in the preparation of the pizza dough and its long fermentation of over 72 hours; Chong Zheng Dong served his apprenticeship with renowned master Angelo Iezzi who thought Alessio a few precious ‘secrets’.
At the end of the 1980s, Iezzi created a new concept, replacing the traditional short rising doughs with the long fermentation ones in order to get a highly digestible and feather light pizza.The fermentation is a key element in the pizza making process yet it is not well known. Rising and fermentation are two different procedures that also require different timings.
An excellent pizzaiolo is the one who can make the pizza when rising and fermentation are optimal. Achieving the most favorable circumstances entails the slowdown of the rising with low temperatures to allow the fermentation to complete its development and create a distinctive pizza in colour, aroma and lightness. The equation 1:1 of water and flour and the additional touch of olive oil makes the everyone’s favourite street food a very low calories, healthy and digestible choice.
Fornetto is the result of Alessio’s dedication to serve gourmet pizza with an incredible visual and nutritional identity. A wide range of pizza and Italian dishes will be available to satisfy the most diverse dietary requirements, including vegan and gluten-free options.
Fornetto: www.fornetto.co.uk