How Mastering Compelling Content Can Lead To Staggering Wealth

Listen To The Newsletter Here

“What in the world are we doing here?” I remember thinking as my grandpa and I pulled up to the rundown-looking building. 

In answer to my thought, my grandpa said, “I’ve heard they have the best hamburgers in town. I thought we would check it out.”

The restaurant was called the Greeks. 

“Strange name for a hamburger place,” I thought. 

As we were shown to a table I couldn’t help but notice how run down the restaurant was. 

There were holes in the leather seats, the paint looked ancient and was starting to peel off the walls, and the carpet looked dirty.  

I was just starting to have second thoughts about eating there when the waiter brought out a mouth-watering double bacon cheeseburger.

The rumors my grandpa had heard were true. 

This double bacon cheeseburger was so tasty and delicious that it had me craving more after the first bite. 

It was juicy, tasty, and everything you would ever want in a double bacon cheeseburger. 

After that first trip, my grandpa and I stopped there often… 

In fact, it even became a weekly occurrence. 

Until we stopped to get our normal cheeseburgers one day a few months later…

Only to be greeted with an out-of-business sign in the window.

Unfortunately, a lot of great restaurants like the Greeks are not seen as great restaurants…

Why? 

Because people can’t see the value. 

So they end up going out of business. 

I’m sure you're asking what does this story have to do with mastering compelling content? 

As you share your content every day you are creating an atmosphere where people can see that you are bringing real value to the table. 

In my 5 years as a copywriter, I’ve noticed that value is the foundation of all business wealth. 

Think about it…

Why would someone buy your products or hire you for your services? 

Because you are bringing value into their life. 

Unfortunately, people don’t automatically see value…

You have to show them. 

This is why daily compelling content is so important. 

It shows your ideal clients your value. 

To successfully show your value in your content you need to establish these 4 things:  

1. You have to establish expert status. Showing that you are an expert makes you more desirable to potential clients because they know that you are going to bring value to them.  

2. You have to establish an ambassador system. You don’t want to be the only person out there promoting your business…

This puts you on the track to being out of business. 

Your ambassadors come in the form of memes, inspirational quotes, videos, educational posts and emails, and newsletters. 

3. You need to establish that you are a leader. Reality is that your clients won’t know what to do next. 

The people around you that are thinking about buying your products or services need direction…

They need a leader to take them by the hand and tell them exactly what to do next… when to do it… and how to do it. 

4. You need to establish that you have charisma. I don’t mean like Tigger or the Green Goats who like bouncy bubbly fun fun fun…

What I mean is you need to have the ability to convince people that they what to be around you, that they want to listen to you, and they want to follow your lead. 

Here’s The Real Deal

If you can establish through your content that you are an expert in your industry… 

And you have little ambassadors running around telling your potential clients that you’re worth the money… 

And that you are a leader who is going to show them exactly what they need to do… 

And you have charisma so they love you and your brand…

Then people are going see your value and you are going to have no problem at all creating a great amount of wealth.

And if you keep providing consistent value through your content then your clients are going to want to come back over and over again. 

Eventually, a $100 service turns into hundreds of thousands of dollars…

And one sale turns into hundreds of thousands of sales over time. 

That’s the power of showing people your value through daily compelling content. 

And the truth is there is no lack of need out there today when it comes to health and fitness. 

People want to lose weight, they want to get into great shape, they want to find a meal plan that’s perfect for them so they can be in a calorie deficit without starving…

But you have to show them that you are the perfect person to help them get what they want. 

Speaking about getting what they want I better go. 

The Green Goats were watching Winnie the Pooh and decided that the fainting goat would be more valuable if he could bounce on his tail like Tigger…

They are currently on top of the roof getting ready to drop the fainting goat down to the ground to see if he will bounce back up… 

I better go stop them before that poor fainting goat gets hurt. 

Remember, if people see your value through daily compelling content…

Then you are going to have no problem at all creating a great amount of wealth.