How To Raise Your Prices And Be Booked Solid In 2022

Are you worried about how to tell clients about a fee increase? If your fees increase, do you fear losing your clients? 

These fears are very common as you grow your own business and face the inflation that touches every aspect of your life. 

Although most clients are quite understanding of a price increase, it comes down to how you convey these changes in your prices.

From announcing the price change to successfully implementing it, here are 3 tips to raising your fees without losing clients.

Before I share them, I need you to be 100% on board with the idea of receiving higher coaching fees. And also be okay with serving folks that can’t afford your one-on-one coaching in some other way — like offering them group coaching, online training programs, or giving them great free resources via your email newsletter. 

These are the 3 steps to get the process of raising your fees, started:

1. Find high end clients that are willing to pay and do the work: Create a client surge with your email list, networking events, partnerships, public speaking events, and from social media. There are many ways and resources to leverage and gain new paying clients. You just need to start somewhere. Pick the strongest network for you or the one in which you know your ideal client hangs out, and make some noise!

2. Confidence and competence: As I said before, you must tune to an abundance mindset and confidently announce your price increase because you’re 100% sure of the value you deliver. You must understand the value you’re giving and convey it. Go past the “Can I really deliver the results people are paying so much money for?” to always over-delivering and show up for your clients.

3. The ‘Safety Net’ method: You may ask yourself, “What if I charge a lot and no one says yes (and I scare away clients that would have hired me at my old rate)?” The method I suggest to make sure you don’t lose out on clients because of your new higher fees, is using  the “New Coaching Fees Safety Net” from my Free Sessions That Sell program.

Here’s how it works:  At the end of your intro session, when you mention your coaching fees (X for full pay, Y for monthly payments), say “Which of these options feels like the best fit for you?”

If they pick one of the payment options, you’re set. The client is going to sign up – even at your new ultrahigh coaching rate! Hurray!!! 

However, if they say something like, “Wow, I’d love to work with you, but there’s just no way I can swing it financially right now,” that is where your safety net comes in. 

Just say … “OK. I understand. What would be an amount you would feel totally comfortable moving forward with?” 

If they give you a number that’s as high or higher than your old rate, you can say “yes” (or no, maybe you both can meet somewhere in the middle). 

Or you can try to say:

“I have another program that might be a better fit for your budget, would you like to hear a little bit about it?” and then offer them group coaching, or an online training program, or a chance to work with a coach on your team. 

In fact, this ‘Safety Net’ method can be used to win over most potential clients regardless of how much you’re charging. Just by using this one simple trick, you will be able to double or triple your client signups and increase the retention of your former clients!

Now that you have gone through these three tips, are you feeling ready to increase your fees with confidence, because you’re totally sure about the transformation, the breakthroughs and the value you’re delivering to your clients? I bet you shouted: YES!

Let me know which one of these 3 tips helped you the most and if you had any revelation after reading this article. And feel free to share your experiences trying out the Safety Net method in the comment section below!

With all the love in my heart,

Christian