Is influencer marketing working in 2023?

If there is an “insta-storm” that can sweep the marketing world like a strong breeze, it's none other than influencer marketing.

No wonder it has grown to a $21.1 billion industry in 2023 like a hurricane. 

Especially for the Genzee community, Influencer recommendation is super important for a buying decision.

 Almost 97% of Genzee depend upon influencers before buying anything.

Therefore, brands reach out to potential influencers to have a “Gen-zsational” marketing campaign.

Increase in Nano and Micro-Influencers

Consumers trust influencers who are relatable and authentic.

This has given rise to nano and micro-influencers who might have a small following but a better connection with their audience.

The transition is slowly moving from celeb recommendations to nano or micro-influencers’ recommendations.

How To Paint Your Brand's Success Palette With Influencer Marketing:

• Find the right influencer that matches your brand tone: Select an influencer whose personality resonates with your brand's target audience. 
• Influencer presence on any platform: The influencer should have a strong presence on any platform. The more engagement, the better campaign metrics 
• Creative Freedom: Don’t try to control everything that your influencer has to say. This affects the credibility of the influencer. The audience might pick this up soon.

Are you planning your influencer campaign any time soon? Get in touch with GCC.