The Ladder To A Lakh Followers

Hello,

I get it. You're putting in the work—creating content, posting consistently—but still, your audience isn't growing the way you’d hoped. It's easy to feel stuck or even frustrated. But here’s the truth: Growth isn't about doing more. It's about doing things differently.

Let’s take a look at some reasons why your audience may not be growing, and more importantly, what you can do about it.

1. You’re Chasing the Wrong Numbers

Likes and comments might feel rewarding, but they can be misleading. Real growth comes from genuine engagement and long-term connections.

Ask yourself:

• Are your posts sparking real conversations?
• Do they lead to meaningful DMs or collaborations?

Measure success by quality, not quantity. Focus on the impact your content creates—not just the numbers it racks up.

2. Consistency Over Overload

Let’s be honest, creating nonstop content can quickly burn you out. But here’s the secret: Consistency doesn’t mean posting all the time. It means being predictable without overwhelming yourself.

Instead of focusing on creating more content, try creating with purpose and in batches. Planning ahead and setting aside specific days to write, record, or edit helps you maintain a steady flow of content without feeling overwhelmed.

I’ve found batching to be a game-changer—having a backlog of content ready to go means I don’t have to scramble for ideas last-minute. This way, I can focus on quality and stay creative without running out of steam.

3. You’re Not Connecting Deeply Enough

When was the last time you really connected with your audience? Not just sharing tips or advice, but really showing them who you are? Authenticity is everything. People follow creators they feel they can relate to, not just those who post polished content.

If your content isn’t gaining traction, maybe it’s because it feels too perfect. Share more of the behind-the-scenes: the wins, the struggles, and the lessons you’ve learned. People don’t just want your best version—they want the real version of you.

When you give a little more of yourself, your audience will trust you more, engage with you more, and stick around longer.

4. You’re Not Giving Your Audience What They Need (or Want)

Sometimes, we get so caught up in what we think our audience wants, that we forget to listen to them. Pay attention to the comments, messages, and feedback you’re getting. It’s a goldmine of insight into what your followers are truly looking for.

Have you asked yourself:

• What problems am I solving for my audience?
• What are they struggling with, and how can I help?
• How can I make my content more useful, practical, or inspiring?

A lot of times, the answer is simpler than we think. Focus on providing value—real value—not just what’s trendy or what you think might perform well. When your content genuinely helps people, they’ll come back for more.

Template to Make Content Creation Easier

Struggling to get started? We've created a free Content Buckets: AI Prompts Template to help you brainstorm effortlessly.

This resource is designed to get you going; spark fresh ideas for your posts, reels, or blogs—perfect for staying consistent without feeling overwhelmed.

Your Challenge for This Week

Instead of stressing about follower count, try something different: Create one piece of content that feels deeply authentic to you. Share a story, an insight, or a lesson learned—something that feels a little vulnerable or personal.

People follow you for you—not just your content. It’s time to embrace that.

Upcoming Session: "Pick Your Weapon" with Bhavna Toor

Mark your calendar for this transformative session! On 11th Dec, Bhavna Toor, a LinkedIn Top Voice and award-winning global leadership consultant, will join us to help you refine your content strategy.

Bhavna has dedicated her career to empowering women and leaders to live and lead consciously. In this session, she’ll dive into:

• Choosing content formats that resonate with your audience.
• Aligning your professional goals with your content strategy.
• Building authentic connections through intentional storytelling.

Whether you’re figuring out how to pick the right platform, format, or voice, Bhavna’s expertise will provide you with actionable insights to elevate your content.

Note: This session is exclusive to Creator Chart Launchpad participants and alumni. Make sure you’ve signed up to access this and other upcoming workshops!

REGISTER NOW

Bonus Tip:

Engagement is key, but so is listening. Ask your audience what they need from you. Run polls, ask for feedback, and take note of the common themes.

Show your audience their voice matters by creating content that directly addresses their concerns or questions. Whether it’s a tutorial, a relatable story, or a resource they need, aligning with their needs builds trust and strengthens your connection.

I know it can be frustrating when things don’t grow as quickly as you want them to. But trust me, you don’t have to play the numbers game. Focus on building real connections, being consistent, and staying authentic, and your audience will grow in a way that feels natural and fulfilling.

I’m excited to see where this journey takes you.