What is a wedding content creator and how should we leverage social media during weddings?

Weddings are big, big business and people working in the wedding industry have to be big, big, bigger marketers to capture a slice of this pie of this $180 billion-dollar industry.

Planning the perfect #wedding puts a lot of pressure on the hosts.

Social media has seeped into every single aspect of the modern wedding - from the very first date to the last minute of the honeymoon.

Couples announce, plan and celebrate the big day on social media and the top social media sites for wedding planning are Pinterest and Instagram. But what if in the planning stage, you are told that what you need for a perfect wedding display is a 'dedicated social media creator'?

With #AnantRadhika's wedding being paraded on our socials for 6 months, we can assume that many of us must be jaded and wouldn't want such an ostentatious display for our personal events.

You'd be surprised.

We know that wedding vendors have been ALL OVER social media for a decade now. This includes wedding organisers, decorators, photographers, mehendi, makeup & hair artists. Even when perhaps they should be working towards their job or the end game, filming themselves or working on BTS content to promote their social media channels has become the norm. 

What the Indian MET gala aka the Ambani wedding has taught us is that weddings are not just a celebration of the union of the couple but a massive #power movement. If you can get the who's who to take out time to attend your multi-day events then the society feels like you've made it- and who better to capture this moment than a dedicated 'wedding social media creator'?

If you're lucky, it could be one of your friends capturing candid moments that make for an aesthetic array of reels for different functions or you can hire a #SocialMedia content creator to do well just that so that your friends & family can focus on your wedding instead.

"A Social Media Wedding Content Creator specialises in creating content for social media platforms like Instagram Reels, YouTube, and more. Their focus is on capturing and curating visually appealing and engaging content that is tailored for online consumption and sharing."

They're different from plain ol' photographers or videographers because they utilise creative editing techniques and trendy music to produce content that is optimised for different social media algorithms and appeals to a wider audience who won't sit through an entire wedding trailer or a movie after your event.

Let’s consider the impact of having a professional 'Social Media Wedding Content Creator' at your wedding:

1. Immediate Posting

A Social Media Wedding Content Creator's main aim is to capture and share photos and videos online as soon as possible on Instagram, Facebook, etc. which means there is little or no control from the couple themselves about what is being shared.

2. Little to no curation

A wedding is a special time when the moments captured are worth a lifetime of memories.

Just ask yourself – what’s the most important thing to you… a few hundred likes from strangers or memories that you can look back on with your friends and family for decades to come?

3. Curated moments to be cherished for a few vs. content for all

Ultimately there is no long-term value in just having your wedding filmed in portrait mode for IG reels. While social media content is great for immediate sharing, it may not hold the same long-term value as a professionally produced wedding video that can be cherished for years to come.

4. Blocking out the professionals and the guests

Content Creators may inadvertently block important shots or disrupt the flow of the day with their filming and ultimately limit the access and freedom of capturing the important moments for your guests and the professional videographers/photographers.

5. Being Hyperaware of what's being shared immediately

With a #ContentCreator, they are in charge of content in real time. Instead of being present at the moment and fully experiencing the day, the couple may find themselves constantly aware of the Content Creator and worrying about how their wedding will be perceived and because it’s immediate, their concerns will be heightened.

Personal events like weddings should be curated vs. paraded on social but that being said this is a completely personal decision. As someone who shares a lot of her life on social media, I know that I would still want it to be limited in real-time and shared later to fully be present, not worrying about social media validation- at the moment.

This is why real-time content for me is overrated- it ruins the moment being lived as it's being captured and I always post after a few hours because I know I'll get distracted by the other world.

We can either lament how social media has affected our lives adversely or use it as a tool to showcase the parts of our lives that we are comfortable with, including intimate relationships that matter greatly to us, hopefully for life.

A dedicated Social media creator who can give you the perfect reels you can cherish with your audience in real time, and maybe for some, that is a priority and so is the growing demand for this role.

We at Creator Chart work with experienced professionals on how to navigate and succeed on social media. Join our WhatsApp community of professionals who are creating content & Sign up for our 3-month program here.