Learn SEO Writing Tips and Techniques (2023)
Mahr Un Nisa
SEO Content Writing | SEO Copywriting | SEO Editing | Brand Awareness | Sales | IT & Non-IT Projects
Do you want to become a content writer? Improve your content writing skill for SEO through these 10 tips from Mahr Un Nisa.
This is not a secret that SEO and content effectively work if strategically combined.
Well, without SEO, your content might be lost somewhere on the page 5 of the search engine results. And we all know that the traffic of such pages is less than satisfactory. Similarly, your first-page ranking could not do so much if your content clicks are low. So, a good relationship between SEO and great content is important! Below are 10 tips for how to write SEO content to make your content go further and improve your SEO efforts at the same time.
SEO writing tips for making your content top-class:
1. Write mainly for your audience:
This SEO content writing tip is number one for one reason. This seems easy enough, but so many companies make content for all the wrong causes. Write content that matches the interests of your target market or answers their queries. Not all posts have to be about your product or service, but these all should be industry-related. Proclaim yourself and your company as an expert in your industry by writing SEO-friendly content that is interesting and informative, and do that better than your competitors.
2. Keep all your content under the same roof:
Attain the credit and traffic your website deserves by placing your original content under your official domain. This means that if you have a blog that’s opting out of hosting with WordPress or Blogger, host the blog in a subfolder on your domain (e.g.: www.abc.com/blog). In this way, any time you have a chance to showcase other sorts of original content such as videos, infographics, or whitepapers. Then, ensure to embed them onto your website and share them from there.
3. Make punchy headlines:
You have a brief amount of text to make a big impression. So, don’t underestimate the power of a successful headline for SEO! You should write headlines that are clear & interesting. And, make use of rich keywords. In addition to a great headline, also ensure your meta descriptions are interesting and further explain the topic of your article. Keep in your mind that your titles and meta descriptions are what show you up in the search results; therefore, make them count!
4. Use keyword-rich phrases:
Use related & keyword-rich phrases in your headlines throughout your content to let your readers and the search engines determine what your article is all about. But keep in mind that too many keywords won’t only turn off your readers but also result in search engine penalties for keyword stuffing. So, employ keywords thoughtfully and sparingly, and stick to a more natural feel. In addition to using keywords throughout the body of your article, take the benefit of blog tags by tagging a few relevant keywords for each piece. Most blogs already have built-in tagging capabilities.
5. Structure your pieces:
The contents of your article might be great but could easily be lost in an unorganized and inefficient format. Break up your content into small paragraphs having headlines that could easily be read for keeping your readers engaged. For the search engines, back-end optimization is important as well. The use of the proper tag hierarchy when tagging headlines (H1 for titles and H2 for subtitles) is essential for maintaining a well-structured article.
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6. Incorporate imagery:
Make your posts pop with images. Usually, people are visual. When you add an image in your blog piece, this could make a big impression. Do you have a Pinterest account? In addition to promoting your blogs across your social media channels, the posts having images could also be pinned and add another avenue for bringing traffic for your website.
7. Market content on social media:
Social media is a successful tool that could help increase the reach of your content and promote your sharing. Publish articles on social media websites and on Q&A forums by using engaging descriptions and calls-to-actions. Well, the power of social media exists in sharing. This is also important to have share buttons on each of your blog pieces. If you want more regulation of how your links appear when these are shared, implement Twitter Cards for Twitter or Open Graph for Facebook. This could boost your shared links and might enhance your click-through rates.
8. Implement Google authorship:
Google authorship is a quick and easy way to join content with a certain author. And, all you require is a Google+ account. Consequently, your articles appear as rich snippets in the search engine results and feature the author’s photo along with the article title. Google authorship is great for personal promotion but could also increase the click-through rate for your pieces. If you’re an author, learn how to set up authorship for your website.
9. Promote natural link building:
Link building came a long way since the days of link buying and link farms. But links are still a vital ranking factor for search engine optimization. And, linking to your articles or website in your piece ensures a link back to your website if your article is picked up by another website. If you acquire a creative with other kinds of content like infographics & videos, inserting an embedded code on your website helps to promote content sharing and also adds a link back to the original source. When you create great SEO content, this helps to increase the shareability and the likelihood that other websites would link back to it. So, aim for high content quality!
10. Monitor your activity:
You should stay on the top of your SEO-friendly content by monitoring your efforts. Google Analytics is a simple and free way for tracking your page views and the average time spent on a page. Examine things like your bounce rate and time on site to have an idea of how users interact with your website after landing on your content. If you observe a high drop off along with a low average time spent on the page, this is an indication that your content wasn’t relevant to what they were looking for. Or worse, that wasn’t interesting. Also, have a look at the number of social interactions (shares and likes, etc.) to have an idea of the virality of your piece. By looking at our simple metrics, you could have a good idea of which content pieces are well-received and liked, so you could repeat that type of content down your road of SEO writing.
In short…
Both SEO and content writing are significant pieces for a content writer. So, it’s important to use quality techniques for both of them to ensure the high-level traffic and engagement for your website. If you have any queries regarding SEO, content or how these work together, feel free to contact us for more SEO writing tips.