Mobile Marketing Tips That Will Take Your App To The Next Level
You want more app downloads, don’t you?
I’m guessing that you answered with a “yes,” since this article’s title is all about increasing your app downloads through mobile marketing — and you clicked it.
Well, I’m glad you’re here.
Just like what the title says, I am going to share with you some mobile marketing best practices that will help you skyrocket your app downloads.
I promise you that if you take action on the tips that I’ll share, you’ll see better results out of your mobile marketing campaigns, one way or the other.
Let’s hop right in.
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Use Geotargeting
If you don’t already know, geotargeting is a marketing practice that involves two parts: Using geolocation to determine an Internet-connected program user’s real-world location, and delivering content to that person based on his or her current geographical bearing.
Geotargeting is often integrated into online advertising and search engine results. A user’s particular area, country, state, region, or city can be obtained via IP address and ISP determination, GPS signals, geofencing, and the like.
People using smartphones are great geo-targets for mobile marketers. The determined location of these individuals may contain details about their current mindset and environment at a particular time.
With the information obtained from identifying a person’s local vicinity, the marketer can show more relevant ad offers and location-based services to the potential prospect’s current situation, leading towards a higher probability of a sale.
One good example that enables geotargeting that you may have probably already experienced is this pop up from Google’s homepage.
Now you may be asking, why does Google want to know my location?
If you go to the Google Settings app on your Android-operated mobile phone, click Location, and click Google Location History, you could see Google’s answer to your query.
Two quick examples that pop into mind when I hear the word geotargeting is content automation and geofenced push notifications.
- Location-based content automation
Companies can use platforms that specialize in automatically diversifying geotargeted content as to set up a system wherein mobile app language, used texts, and displayed results would vary depending on your current location.
An automated geotargeting system can be configured wherein accessing an app inside particular stores to browse through its products would only show promos, offers, and available merchandise unique to that location.
- Geofenced push notifications
A geofence is a virtual boundary or perimeter for a real-world geographic area that is usually defined by GPS or RFID technology. Having a mobile device enter or leave that particular area triggers an automated software response.
A push notification is a notification that pops up on a mobile user’s device without the user having to use the device or open any apps to receive the information.
With the right programs, geofenced push notifications can be set up so that messages containing discounts and promos can automatically appear whenever a person would bring their phones inside the preset area.
One such tool that allows you to geotarget your website is Geolify. The software allows the visitors who enter your site to see different sets of content depending on their location based on their respective IP address.
Also, with its nonintrusive geolocation, territory details of page guests can be seamlessly acquired without requiring them to click on any prompts.
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