Official: Facebook & Instagram available Ad-Free in the EU
Last week from The Keyword
1. Meta will offer a subscription-based, ad-free version of Facebook and Instagram to European Union users to comply with privacy regulations.
The cost to remove ads from the apps will be €9.99 per month. Uptake is not expected to be high, but Meta is appeasing regulators by providing an ad-free alternative.
How will this affect Meta? In Q2 2023, Meta generated $17.88 on average from EU users* on average - between €5-6 per month.
X also confirmed an ad-free plan last week. ‘Premium+’ is priced at $16 per month to remove ads which will be offered globally, rather than only in the EU.
(*Meta)
Sources: Meta, The Keyword,
2. Google's mobile-first indexing, which started seven years ago, is now completed. Mobile indexing means Google assesses the mobile version of a website (instead of the desktop version) to help determine page ranking. (Search Engine Land)
3. YouTube is cracking down on ad blockers by withholding content. YouTube has confirmed the approach is being expanded globally to boost advertising opportunities. (YouTube)
4. TikTok is testing a feature that identifies products in videos and shows users similar items in its e-commerce marketplace. The feature appears as a "Shop Now" button overlaid on videos. (Business Insider)
Recommended by LinkedIn
5. Google has agreed to invest an additional $2bn into an OpenAI competitor. ‘Anthropic’ is a US-based artificial intelligence startup company, founded by former members of OpenAI. (Reuters)
🚀 Turn Your B2B SaaS Website Into a Lead Generation Machine!
Imagine if your website could attract more potential customers effortlessly. That's exactly what dofollow.com does for your business. We help you shine on search engines like Google, even if you're not an SEO expert.
Get in front of more customers by having the world’s most powerful high-quality backlinks to your business each month from sites like HubSpot, BigCommerce, Business Insider, Canva, Cloudways & 100s more.
🌟 Why choose dofollow.com?
🔗 High DR90+ Websites: Get backlinks from reputable sources that Google loves.
📈 Pay-for-Performance: Only pay for the results you see. No hidden fees.
✨ Link Guarantee Policy: This means you can be sure that your link will not disappear.
🎯 Client Success Stories: At dofollow.com, we're not just building links; we're building success stories!
👉 "The results with dofollow have been incredible. From organic traffic, we went from booking zero demos a month to now over 50 a month." – NectarHR
Book a free discovery call and start growing your business.
Author, Consultant, & Cybersecurity Researcher (Former Market Research Consultant)
1yNot a good news for the users. If a platform is forced to charge every user, soon ‘troublemakers’ will triumph on the platform & the chaos will just brew.
Expert Copyeditor, Publication Specialist, Accredited Mediator
1yRight idea, but not worth the money. Facebook's algorithm changes over recent years have made the platform almost unusable. And I suspect those who don't pay the subscription fee will face even more deterioration. It's a busted flush totally dependent on legacy loyalty and users' inability to move en masse to a better platform.
Community builder, question asker, connexion maker.
1yWith Meta and Netflix indexing their price points to ad-free or ad-inclusive plans, it's like we're discovering television all over again… I can't help but chuckle a bit. Also, I'm pretty sure I'm aging myself 😁