Stand Out on Social

With digital competition on the rise, it's essential to make yourself known in the world of social media. Post daily and naturally you'll start seeing growth as users both locally and internationally become familiar with your presence - be that through selling or teaching something new. Putting a plan in place is essential as a long-term growth strategy.

We have seen this with Instagram, Facebook and now we are seeing it with LinkedIn as well.

Instagram’s focus on reels, stories and videos for user engagement is now being mirrored by Facebook. As a result of its recent struggles with user retention rates dropping, the social media platform has decided to incorporate more video content in an effort to make their news feed layout similar to Instagram's - likely as part of a strategy increase appeal among younger generations. By taking this approach they hope that users will stay instead migrating away from their site over competitors like Tiktok or even Instagram itself.

We will most likely see the same trend right here on LinkedIn so definitely utilize all of the new features you see rolling out.

What does this mean for you?

With the quickly changing digital realm, it is essential to stay ahead of your competition and make sure that your content resonates with those viewing. Utilize trends, embrace short-form videos such as Reels and Stories, or else you may experience a decrease in user engagement - just like Facebook. Now’s the time to capitalize on these strategies before they too become outdated!

Don’t be afraid to show your face!

People connect more easily with someone they can put a face to, so it's important that you show yours on social media. When people post selfies and other visuals featuring themselves in their content, it helps build trust and adds an approachable human element. This encourages others to pause longer when scrolling through your feed rather than whizzing past - as the presence of real faces increases engagement potential! The "know, like & trust" factor will be naturally enhanced by letting your audience get familiar with who you are via sight too.

The “every other” system works best.

On my Facebook account, every other post is a selfie of me and that might seem like a lot but this strategy has proven to be appealing to my audience on FB. Some of you might not feel comfortable in front of the camera or don’t know how or where to use your selfies. I have got you covered, my Selfies Superstar Course is the perfect thing for you. In this course, I teach you everything you need to know. From what kind of phone stand you need, to what filters you should use– to showing up as your best self. 

Play around with what works for you on the various platforms.

People’s attention span is low and it will continue to decrease as the years go on.

Staying connected and engaged with your followers is key to building relationships. Put yourself in the stories you share. Try film a short video while on-the-go showcasing something new or exciting that's coming up - it doesn't have to be anything overly produced. Remember, most audio/videos are watched without sound so we recommend adding captions as an extra way to keep viewers interested and interactive.

Adding captions to your story:

1. Record video
2. Click on the smile icon on the top right side of the screen
3. Then click on the captions button (or use the app Captions)
4. Put it wherever you want to on the screen (try not to cover your face though)

Stories are a quick and easy tool that doesn’t take much effort. 

Repurposing content is the key to connecting with an audience on social media! Don't be afraid of getting out there and showing off your personal brand. Upload stories, YouTube training videos, reels - anything that you can do to make yourself more visible in front of a screen will help build credibility so don’t hesitate- just goal digger your way through it all! Plus no matter how much content you choose share –people typically crave MORE engagement from creators they follow anyway!