The Story Behind My Obsession with HBCUs
I’ve been accused of being obsessed with institutions of higher learning known as historically black colleges and universities (HBCUs). While I don’t know that obsession is a totally accurate word, I admit to being an ardent supporter of and evangelist for HBCUs.
On a recent episode of The Crossman Connection, my good friend John Martinez (an amazing teacher and coach who appeared on the first episode of my podcast) reversed roles and interviewed me. He pointed out that as a Caucasian conservative capitalist, I don’t fit the profile that most people expect when they think about someone who is passionate about HBCUs.
So I’m on a mission to change those expectations because the profile I do fit is that of someone who understands the difference that HBCUs make in the lives of their students and, through them, in communities across the country, in the nation, and even the world. I want to share that understanding and what drives my commitment to HBCUs.
Let’s begin with some history. The Higher Education Act of 1965 defines an HBCU as:
“…any historically black college or university that was established prior to 1964, whose principal mission was, and is, the education of black Americans, and that is accredited by a nationally recognized accrediting agency or association determined by the Secretary of Education.”
HBCUs were originally founded to provide higher education opportunities for African Americans at a time when Blacks were denied admission to most colleges and universities. Even though those restrictions were lifted decades ago, HBCUs continue play a valuable role in our country’s educational structure.
A primary benefit of HBCUs for students is the sense of community, of shared life experience. They’re smaller institutions that offer superior academic programs, and that makes them a rich resource for corporate America.
If you’re a recruiter and you’re not recruiting on one or more HBCU campuses, you’re missing out on some awesome talent. Diversity is not about lowering the bar, it’s about widening the net—and that’s what employers need to do: widen the net to get the best talent.
One of my personal goals is to bring real estate education to HBCUs. Real estate is often handed down generationally. Most Americans built their wealth in large part on real estate. But African Americans were blocked from owning real estate well into modern times and consequently never received the education they need to understand how this asset works.
I refer to real estate education as a gap in the civil rights movement. That’s why I’ve endowed real estate scholarships at HBCUs and worked with schools to help them add courses in real estate and financial literacy along with resources like real estate clubs that help students learn about the career opportunities in real estate. And it’s paying off.
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Noting the work that I’ve done with both Florida A&M and Bethune Cookman (two outstanding HBCUs), John had to ask: When it comes to the Florida Classic (the nation’s largest football game between two HBCU schools), who do I pull for?
To hear my answer and the rest of our conversation, go to:
To hear the episode where I interviewed John Martinez and we talk candidly about the church, Christianity, and mental health, go to:
John Crossman is the founder of Crossman Career Builders, the host of The Crossman Conversation, and the author of Career Killers Career Builders. Check out Crossman Career Builders on YouTube. Connect with John on LinkedIn, Facebook, Twitter, and Instagram.
Leadership Atlanta Class of 2025 | Commercial Real Estate Executive | Board Director | DEI Champion | Public Speaker | Mentor | Connector
2yI appreciate your commitment👏🏽👏🏽👏🏽 Our industry will change only when men that look like you demand it!
Co-founder & CEO Kinloch Partners & Kinloch Homes
2yLove it!
President: BOYD INTERNATIONAL
2yJohn, Continue your mission and bring along as many people of all ethic groups while helping them understand that there are outstanding male and female students at these colleges and universities. I never mentioned to you that my undergraduate school was Morehouse College in Atlanta. Upon graduation, I had received (28) job offers from Fortune 100 companies in “1968”. I continued my education and earned my MBA from Stanford Graduate School of Business. My class had the largest number of Student of Color, not just African Americans, and the highest number who had graduated at that time! The number was only (8) students from across the USA with most earning their undergrad degrees from HBCU. John, I congratulate your mission! Please continue!
Thank you John Crossman, CCIM, CRX