Strategic | Online Magazine
This monthly newsletter will now focus exclusively on Strategic's online magazine
Editor's note
"In Q4 2023, we introduced a minimum viable product for an online marketplace. While the platform research and testing continues, we’re resuming our external focus on Strategic’s online magazine. Why? Because that is what it is best known for and there is an appetite for it," writes Orla Clancy .
Read or listen to the full editor's note here.
March 2024
During March, we featured opinion pieces by public relations and communications experts, and news from trade organisations.
News | Extraordinary worldwide PR collaboration fights climate crisis
An unprecedented 45 PR agencies and industry organisations came together to work for a shared objective – urgent action against climate change.
Read or listen to the article here.
Views | How Gen Z consumes news and what it means for PR
For public relations practitioners, understanding and adapting to changing habits is crucial for effectively reaching and engaging Gen Z audiences, writes Alexander Wiltshire MCIPR , public relations and policy officer at the Chartered Institute of Public Relations (CIPR).
Read or listen to the full article here.
Views | Risk appetite in communications is the catalyst for innovation and growth
An organisation that has thought about its risk appetite is, I believe, more likely to be innovative in its communication strategies, writes Dr Stuart Thomson .
Read or listen to the full article here.
News | Professional Development Francis Ingham Fund launched by PRCA and TBF
The Fund seeks to break down barriers that prevent people from Black, Asian and ethnic minority backgrounds from thriving in the PR and communications industry.
Read or listen to the article here.
Tweet of the month
@PRCarly
For all that is holy in PR, don’t spray and pray. You’re giving PR pros a bad rep and journalists a headache.
Instead, show you took the time to personalize your email:
Recommended by LinkedIn
1. Explain why you’re reaching out
2. Show why the story is a good fit
3. Provide multiple sources (if possible)
News | St Bede’s College announces Francis Ingham Legacy Fund
It will seek to underwrite counselling services for disadvantaged students who struggle with trauma from Adverse Childhood Experiences (ACEs).
Read or listen to the full article here.
News | PRCA revises Client Consultancy Partnership Charter
The PRCA launched the 2024 edition of its Client Consultancy Partnership Charter to develop collaboration and effectiveness within the public relations industry.
Read or listen to the full article here.
News | New report highlights PR industry’s conundrum in fight against money laundering and kleptocracy
The report highlights several concerns about the role of UK PR and communication agencies when representing clients from kleptocratic jurisdictions.
Read or listen to the article here.
Views | Moving from ‘comms managers’ to ‘intent managers’ and ‘attention managers’
The definition of the internal communication role has shifted away from “managing comms” to “managing intent” and “managing attention,” write Lizabeth Wesely-Casella and Mike Klein FIIC, FCSCE, SCMP .
Read or listen to the full article here.
We are introducing a new 'day in the life' style feature called 'Beyond the brand'. For more, contact: editor@strategic-hq.com.
Contact us
We welcome thought-leadership style articles and press releases from public relations and communications practitioners, and trade organisations. Our readers are industry experts and senior business decision-makers.
To pitch, email: editor@strategic-hq.com.
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