A Word To The Why's
Louie Bernstein
LinkedIn Top Voice | INC 500 Winner | Scale your sales, optimize your team and reclaim your time with 'The CEO's Sales System'. FREE for Founders. Link below. A proven system built for Founders, by a Founder.
I get asked by businesspeople who are having a difficult time getting one or more of their underperforming people (usually salespeople), How do I motivate them? Good question.
How do we really motivate anyone? The answer is simple:
You ask them what motivates them. And then you watch what they do.
Watching will be all the proof you need.
Watch, and then ask the following question: Why do you want that?
People who want to be the top in anything, learn something new or build something earth-shattering, need a Why. A strong Why.
What you want to hear is something like this from them:
✅ I want to be the top salesperson because then I can send my kids through college with no debt.
✅ I want to learn a new skill because I’ll be more in demand and won’t have the stress of worrying about the next job.
✅ I want to build a business to change the world because I believe deep down that is what I am here to do.
These are the Why’s behind the Wants.
If our Why is strong enough we will do whatever it takes to be the top salesperson, develop a new skill, or immerse ourselves in building something that changes the world.
The truth is you cannot motivate anyone who doesn’t want it, bad enough.
You can lead by example or threaten them. But those actions produce short-term behaviors if their Why is not there.
Motivation is a disguise for doing the tough work. Things get done when our Why is strong enough.
So, here’s your Action Item and Mission, should you decide to accept it: When you have an inkling to say, “I want to….whatever it is”, ask yourself, Why?
Are they just the words so you feel motivated? Or is it something you feel deep inside you that you’re willing to dedicate the time and effort needed to accomplish?
Because when you know your Why, your How becomes much easier to figure out. And your motivation will magically appear.
If these ideas resonate with you, I have 143 previous Sunday Starters on other topics that are designed to help you and accelerate your success. You can find them below.
♻️Help someone else uncover their motivation to succeed on their journey by sharing this post. Remember, one hand washes the other and together they get clean. Thank you for watching or reading. Have a really rewarding week and I’ll see you next time.
About Louie Bernstein
I'm an INC 500 Winner for achieving rapid sales growth over a five-year period without outside investment. I specialize in helping small businesses and startups with proven sales processes and systems to scale their growth and hit their goals.
My services include:
Sales
Marketing
If you're looking for someone to audit your current system and then help hire, organize, optimize, and train your sales team (and who's been where you are), reach out to me at Louie@louiebernstein.com.
And, for hundreds of videos that inspire, motivate, and help you sell more, please check out my YouTube channel.
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#motivation #personaldevelopment #inspiration
Brewing profits with words.
3dWise words about "why's"
LinkedIn Top Voice | INC 500 Winner | Scale your sales, optimize your team and reclaim your time with 'The CEO's Sales System'. FREE for Founders. Link below. A proven system built for Founders, by a Founder.
3dSo many times I hear managers say, "We need to motivate the team", without asking what "the team" wants. Have you ever been on the receiving end of that advice?