This morning marked a historic moment for NBCUniversal as we rang the opening bell at Nasdaq to celebrate the landmark 50th Anniversary of Saturday Night Live! Mark Marshall had the honor of opening the trading day on the Nasdaq stock exchange in celebration of the monumental season. He was joined by Matt Strauss, SNL50 Presenting Sponsors - Capital One, L'Oréal's CeraVe and Maybelline New York, Volkswagen of America, Inc, Allstate and T-Mobile - and SNL cast members past and present – including Chloe Fineman, Taran Killam, Jay Pharoah, Alex Moffat and Garrett Morris. This moment celebrated the show’s immense impact on business, society, and culture. Watch the ceremony here: https://lnkd.in/esyYpK9p And don’t forget to tune in to ‘SNL50: The Homecoming Concert’ at 8 p.m. ET tonight and ‘SNL50: The Anniversary Celebration’, streaming live on Sunday.
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NBCUniversal Advertising & Partnerships represents a diverse portfolio of premium content, a suite of capabilities, and game-changing innovation that work together to build lasting connections with engaged audiences that drive real results. NBCU reaches audiences at scale across our portfolio of premium content of 14 networks, 40+ digital properties, and 225 million adults reached monthly. We activate audiences with best-in-class solutions and technology including data & targeting, custom creative, digital partnerships, and insights & measurement. We're constantly improving the viewing experiences, and efficacies for the industry by setting the new standard for partnership with increased engagement, scale, and impact. Discover how our portfolio can deliver real results for you.
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L'Oréal's CeraVe and heavy metal make an unexpected duo in the SNL50 Presenting Sponsor’s newest ad campaign promoting CeraVe's Hydrating Anti-Dandruff Shampoo and Conditioner. Debuted today, 'SNL' stars Bowen Yang and Sarah Sherman trade the late-night stage for heavy metal band “Naumôre Dandruf,” saved from getting “druff on their stuff” when dermatologist drummer Dr. Portella comes to the rescue. The ad is part of CeraVe’s “Head of CeraVe” campaign that shows how dandruff is an easily-treatable condition, thanks to the brand’s new products. Read more about the spot in Rolling Stone: https://lnkd.in/eSHQcBRP
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‘Saturday Night Live’ kicked off its 50th Anniversary Weekend today by partnering with Volkswagen of America, Inc to resurrect “The Californians” sketch in an all-new custom spot. The SNL50 Presenting Sponsor launched their new electric van, the ID. Buzz, with the help of former ‘SNL’ cast members Fred Armisen, Bill Hader and Kristen Wiig. “Volkswagen and ‘SNL’ are both brands embedded into every aspect of culture. Reprising these characters after so long was an incredible experience, and to blend these two legacies together in a way that stays true to the original sketch made it even more special,” Armisen said. The Hollywood Reporter has the exclusive: https://lnkd.in/eSmVxAZ3
Volkswagen Brings Back ‘SNL' “The Californians” Cast Ahead of 50th Anniversary
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In one year, the world will turn its focus to Italy for the 2026 Winter Olympics, where the stunning mountains of Cortina and the historic city of Milan will host elite athletes chasing glory on the biggest stage, exclusively on NBC and Peacock – Andiamo! ❄️🥇 #NBCOlympics #MilanCortina2026 #NBC #Peacock
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At Super Bowl LIX this past weekend, NBCUniversal executives took the stage in New Orleans to offer their insights on the unprecedented advertising opportunities surrounding the big game and live sports. While there, Maureen Murphy, Executive Vice President, Client Partnerships, NBCUniversal, moderated a Women in Sports Marketing panel at the Brand Innovators Sports Marketing Upfronts, facilitating a conversation with Quinnie Jenkins, Director of Sponsorships, Delta Air Lines, Erin Exum, Director of Communications & Athlete Marketing, American Football, EA Sports, and Kelly Hahn, Senior Brand Manager - Jim Beam, US Marketing, Suntory Global Spirits on the power of sports fandom, investing in women’s sports, the power of live, and predictions for the year ahead. And Karen Kovacs, President, Advertising and Partnerships, NBCUniversal spoke on a panel at Stagwell’s Sport Beach Super Bowl LIX Clubhouse focused on “The Making of a Big Game Spot” with Glenn Cole, Founder, 72andSunny, Marissa Solis SVP Global Brand and Consumer Marketing, NFL, and Stacy Taffet, SVP Marketing, PepsiCo, and moderated by Beth Lester Sidhu, EVP Chief Brand/Communications Officer, Stagwell, where she discussed how NBCUniversal helps brands maximize their Super Bowl ad investments and how sports strategies have evolved. With less than one year to go until NBCUniversal’s biggest February ever with Super Bowl LX, the Milan Cortina Olympics, and the NBA All Star Game, we are excited to help brands strategically partner in these big, live cultural moments.
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Todd Kaplan, Chief Marketing Officer, Kraft Heinz North America, joined our CMO NOW team to share how live, shared experiences create powerful marketing moments. His take on the best Super Bowl ads? They’re fun, memorable, and rooted in real human truths. #CMONOW #SportsAdvertising #SuperBowl #Fandom #LiveEvents
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We had the privilege of sitting down with Adam Forrest, Senior Vice President of Marketing at Salesforce, at the NBC Sports House in New Orleans this weekend. Adam shared valuable insights with our CMO NOW team on why B2B advertising is so important, the creative thinking behind Salesforce's Super Bowl ad, and how empowering teams with digital labor and AI unlocks new possibilities for businesses.
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Stacy Taffet, PepsiCo Senior Vice President for Marketing met with NBCU’s CMO NOW team in New Orleans this weekend to discuss the unique nature of live events, engaging with customers on a 1-to-1 basis, the importance of brand authenticity, and how PepsiCo products are at the core of peoples viewing experience. #CMONOW #SportsAdvertising #SuperBowl #SuperBowlViewingExperience #LiveSport #CustomerEngagement #BrandAuthenticity
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NBCU’s CMO NOW team caught up with Stephanie Agrimanakis Sherman, The DraftKings CMO, at the NBC Sports House in New Orleans this weekend to talk about the importance of live events, the emotional connection with sport, building communities, and tapping into fandom. #CMONOW #SportsAdvertising #SuperBowl #Fandom #LiveEvents
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NBCUniversal’s partnership with Instacart continues to grow, as the companies expand their data collaboration cross-platform, allowing brands to use shopper data from Instacart to improve their campaign effectiveness on NBCUniversal. The results from our betas have been astounding with participating CPG brands seeing between 8-17x return on ad spend with nearly 40% new-to-brand buyers on Instacart. “Advertisers have known for quite some time that television moves products off the shelves, but now we can prove it” said Alison Levin, President, Advertising & Partnerships, NBCUniversal. Read more about the partnership and the results thus far here: https://lnkd.in/gzbrDSXV
NBCUniversal And Instacart Team Up To Give Brands More Retail Data | AdExchanger
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