With Paramount’s powerful portfolio of iconic brands, premium content and legacy of creative innovation, Paramount Advertising develops strategic and collaborative solutions that connect our partners to our diverse, passionate fan base. Our leadership in advanced advertising, creative marketing expertise, audience insights and scale across all platforms paired with our capabilities in performance marketing and shoppability allow us to provide reach, attribution and transactional simplicity, while optimizing an advertiser’s audience across the depth and breadth of Paramount's portfolio.
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What's the biggest growth opportunity for #CTV? Attribution. Thank you to our attendees and speakers for making #PerformanceNow a hit. Together, we're driving the future of CTV and its impact on performance. We look forward to continuing to develop solutions, engage with partners, and deliver tools that can help us blend awareness and outcomes.
Missed #PerformanceNow? Get the highlights and more from AdExchanger.
Kicking off a great morning at #PerformanceNow connecting with our industry partners and peers.
Coming up at #PerformanceNow, Paramount's John Halley and Amazon Ads' Krishan Bhatia will discuss the shift from traditional linear models to outcome-based, full-funnel solutions, the redefinition of the long-form TV format, the evolution of transactable environments, and the convergence of brand and performance through premium, scaled content, and ad tech.
Paramount Advertising reposted this
SO appreciate the ongoing partnership with Paramount and amped up by the acknowledgement of some amazing work by the collective team. KAWABUNGA!!!
KAWABUNGA!!! TMNT x Pizza Hut Partnership won 3 Gold Clio Awards! Congratulations to the entire team (past and present) that worked on this incredible campaign: Elyse Slayton, Christina Pedison, Carl Loredo, Ashley Travis, Allison Zilbershatz, Chris Shields, Irene Trachtenberg, Jill Gitell, Allison Lyle, Kyle Dubin, Bruna Marino, Allison Hoover, Ali Zerden, Danielle Kupchak, Steve Millunzi, Brian Pianko, Tamar Teifeld, Danielle De Palma, David Waldman, Jordan Park Peed, Daniel Thorn, Ramsey Naito, Jason McConnell, Jaclyn Bender and so many more! And many thanks to Ashley Falls and the entire Clio team! Can't wait for TMNT 2 coming October 2026!
Paramount Advertising reposted this
"𝘾𝙡𝙞𝙚𝙣𝙩𝙨 𝙝𝙖𝙫𝙚 𝙣𝙚𝙫𝙚𝙧 𝙗𝙤𝙪𝙜𝙝𝙩 𝙢𝙚𝙙𝙞𝙖 𝙟𝙪𝙨𝙩 𝙛𝙤𝙧 𝙛𝙪𝙣𝙨𝙞𝙚𝙨, 𝙧𝙞𝙜𝙝𝙩? 𝘾𝙡𝙞𝙚𝙣𝙩𝙨 𝙗𝙪𝙮 𝙢𝙚𝙙𝙞𝙖 𝙖𝙣𝙙 𝙖𝙙𝙫𝙚𝙧𝙩𝙞𝙨𝙚𝙧𝙨 𝙗𝙪𝙮 𝙢𝙚𝙙𝙞𝙖 𝙗𝙚𝙘𝙖𝙪𝙨𝙚 𝙞𝙩 𝙝𝙚𝙡𝙥𝙨 𝙩𝙚𝙡𝙡 𝙖 𝙨𝙩𝙤𝙧𝙮 𝙩𝙤 𝙪𝙡𝙩𝙞𝙢𝙖𝙩𝙚𝙡𝙮 𝙙𝙧𝙞𝙫𝙚 𝙛𝙤𝙧𝙬𝙖𝙧𝙙 𝙖 𝙧𝙚𝙨𝙪𝙡𝙩 𝙛𝙤𝙧 𝙩𝙝𝙚𝙞𝙧 𝙗𝙧𝙖𝙣𝙙, 𝙩𝙝𝙚𝙞𝙧 𝙘𝙤𝙢𝙥𝙖𝙣𝙮, 𝙖𝙣𝙙 𝙧𝙚𝙖𝙡𝙡𝙮 𝙙𝙧𝙞𝙫𝙚 𝙩𝙝𝙚𝙞𝙧 𝙗𝙤𝙩𝙩𝙤𝙢 𝙡𝙞𝙣𝙚." In this final video from our "CIMM City" series, Paramount Advertising's Executive VP, Advanced Advertising, Travis Scoles explains why Paramount's made Performance Advertising a major focus and why that's a win for clients.
Tinuiti's Sean Odlum will take the stage at #PerformanceNow to explore the future of TV and how measurement is the link between brand investments and business outcomes.
Next week at #PerformanceNow, leaders from across the measurement landscape will examine the role, challenges, and opportunities of attribution in an ever-evolving media landscape. Hear from Travis Scoles, Laura (Bernstein) Grover, Stuart Schwartzapfel, Scott Lichtenthal, and Stephen TOBIAS in this impactful discussion.
On November 19, we look forward to welcoming top industry leaders to discuss how we can continue to transform #CTV into a vehicle that delivers outcomes. At #PerformanceNow we'll examine how enhanced attribution solutions, performance metrics and full transparency are foundational to blending commerce with content, ensuring publishers drive organic engagement and marketers maximize the efficacy of their investments. To join us, email nowseries@paramount.com. #ParamountIsPerformance
As consumers seek seamless paths from discovery to purchase, brands are challenged to make content instantly shoppable. At #PerformanceNow, hear from Leo O'Connor, Bryan Quinn, Bradford Quinn and Rachel Tipograph as they explore strategies to create engaging, commerce-enabled content that meets consumers’ desire to access what they see on TV.