Media Marketing Delhaize

This article, written by MM-Marcom World, truly underscores the saying 'teamwork makes the dream work 🦁'. An inspiring interview where Anja Desmedt, Development & Operations Manager at MMD and Florence Caporali, Commercial Director E-commerce at Delhaize Belgium shared their insights on effective collaborating in the context of online advertising solutions✨. Since going live with our new online ad tech last summer, we've already noticed several positive trends 📈. We've made our service for brands more efficient, enabling us to respond much faster when setting up and launching campaigns 🚀. Last but not least, we've also seen an increase in banner clicks, a key objective for every brand partnering with us.

🚀 𝗥𝗲𝗮𝗱𝘆 𝗳𝗼𝗿 𝟮𝟬𝟮𝟱? 𝗪𝗲 𝗮𝗿𝗲! 𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗶𝗻𝗴 𝗮𝗻 𝗲𝘅𝗽𝗮𝗻𝗱𝗲𝗱 𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗼𝗳 𝗼𝘂𝗿 𝗿𝗲𝘁𝗮𝗶𝗹 𝗺𝗲𝗱𝗶𝗮 𝗼𝗳𝗳𝗲𝗿𝗶𝗻𝗴 𝗳𝗼𝗿 𝗯𝗿𝗮𝗻𝗱𝘀! 𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁'𝘀 𝗶𝗻 𝘀𝘁𝗼𝗿𝗲: 🥂 𝗡𝗲𝘅𝘁-𝗹𝗲𝘃𝗲𝗹 𝗼𝗻𝗹𝗶𝗻𝗲 𝗺𝗲𝗱𝗶𝗮   Introducing claim the category & search - your gateway to staying top-of-mind in your category or owning critical search terms over the long term. Because relevance is key, and your brand deserves the spotlight. 🥂 𝗠𝗼𝗿𝗲 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲𝗱 𝗮𝗻𝗱 𝗶𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝘃𝗲 𝗲-𝗖𝗥𝗠 𝗺𝗲𝗱𝗶𝗮    We’ve worked some magic here: personalization and interaction now take center stage, ensuring your audience feels connected and engaged like never before.   🥂 𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝗽𝗿𝗼𝗺𝗼    A fresh package that helps brands to deliver impact on their promotions across Delhaize's omnichannel shopper universe. 🥂 𝗕𝗿𝗮𝗻𝗱-𝗻𝗲𝘄 𝗰𝘂𝘀𝘁𝗼𝗺𝗶𝘇𝗲𝗱 𝗶𝗻𝘀𝘁𝗼𝗿𝗲-𝗽𝗮𝗰𝗸𝗮𝗴𝗲𝘀 Get ready to amplify your product presence like never before. Leveraging our deep expertise in in-store activations and tailored approaches for different product types, these packages are designed to make your brand unmissable. 👉 Don’t wait to contact one of our account managers today to explore these possibilities tailored to your goals. 𝗟𝗲𝘁’𝘀 𝗺𝗮𝗸𝗲 𝟮𝟬𝟮𝟱 𝗮𝗻𝗼𝘁𝗵𝗲𝗿 𝗶𝗺𝗽𝗮𝗰𝘁𝗳𝘂𝗹 𝘆𝗲𝗮𝗿!

𝗙𝗹𝗮𝘀𝗵𝗯𝗮𝗰𝗸 𝘁𝗼 𝗮𝗻 𝗶𝗻𝘀𝗽𝗶𝗿𝗶𝗻𝗴 𝗱𝗮𝘆 𝗳𝗼𝗿 𝗠𝗠𝗗 𝗮𝘁 𝘁𝗵𝗲 𝗙𝗼𝗼𝗱𝗺𝗮𝗿𝗸𝗲𝘁 𝗼𝗳 𝗗𝗲𝗹𝗵𝗮𝗶𝘇𝗲! 🦁 Last week, the MMD team attended this great event filled with inspiring talks on Delhaize’s future strategies, accompanied with innovative and festive food & drinks. 🥳 Moments like these remind us of the importance of coming together and fueling our collective energy and collaboration for the future! 💪

𝗛𝘆𝗽𝗲𝗿 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗶𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝘃𝗶𝘁𝘆 𝘄𝗶𝘁𝗵𝗶𝗻 𝗼𝘂𝗿 𝗲-𝗖𝗥𝗠 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝘁𝗼𝗼𝗹𝘀 🥁. At MMD, we are committed to 𝗺𝗮𝗸𝗶𝗻𝗴 𝗲-𝗖𝗥𝗠 𝗽𝗹𝗮𝗻𝘀 𝗲𝘃𝗲𝗻 𝗺𝗼𝗿𝗲 𝗿𝗲𝗹𝗲𝘃𝗮𝗻𝘁 𝗳𝗼𝗿 𝗯𝗿𝗮𝗻𝗱𝘀 🎯. 𝗥𝗲𝗮𝗹-𝘁𝗶𝗺𝗲 𝗽𝗼𝗹𝗹𝘀 📌could be integrated in our mails, allowing our brands to question their audiences to vote which products they like the most within brand's product range. Also, running promotions via our e-CRM tools will also go to a higher level. An integrated 𝗽𝗿𝗼𝗺𝗼 𝗮𝗹𝗲𝗿𝘁 ⏰ is designed to boost interactivity among shoppers and effectively raise customer awareness around specific promotions. Last but not least, a more 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲𝗱 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 within 𝘁𝗵𝗲𝗺𝗮𝘁𝗶𝗰 𝗺𝘂𝗹𝘁𝗶-𝗯𝗿𝗮𝗻𝗱 𝗲-𝗺𝗮𝗶𝗹𝘀 📥 is also added to the agenda. Aiming for the ultimate relevance for our shoppers. The future of retail media, e-CRM included 🏄♀️. Stay tuned on our page for more updates! 👀 #online #personalized #retailmedia

Our new solutions 𝗖𝗹𝗮𝗶𝗺 𝘁𝗵𝗲 𝗖𝗮𝘁𝗲𝗴𝗼𝗿𝘆 📌 and 𝗖𝗹𝗮𝗶𝗺 𝘁𝗵𝗲 𝗦𝗲𝗮𝗿𝗰𝗵 🎯 are tools giving brands the opportunity to claim 𝗽𝗿𝗶𝗺𝗲 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 in both 𝗰𝗮𝘁𝗲𝗴𝗼𝗿𝘆 𝗽𝗮𝗴𝗲𝘀 or via 𝗿𝗲𝗹𝗲𝘃𝗮𝗻𝘁 𝗸𝗲𝘆𝘄𝗼𝗿𝗱𝘀 on 𝗗𝗲𝗹𝗵𝗮𝗶𝘇𝗲.𝗯𝗲 and the 𝗠𝘆 𝗗𝗲𝗹𝗵𝗮𝗶𝘇𝗲 𝗮𝗽𝗽! 🦁 By leveraging these tools, brands can build sustained engagement and ensure an 𝗮𝗹𝘄𝗮𝘆𝘀-𝗼𝗻 𝗽𝗿𝗲𝘀𝗲𝗻𝗰𝗲 on our digital platforms! 💪 Join us in staying ahead of the curve and unlocking new possibilities in retail media!

𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝘁𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝗹𝗼𝗼𝗸 𝗹𝗶𝗸𝗲 𝗳𝗼𝗿 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗿𝗲𝘁𝗮𝗶𝗹 𝗺𝗲𝗱𝗶𝗮? 🚀 That became clear during yesterday's 𝗠𝗠 𝗧𝗲𝗰𝗵 𝗖𝗹𝘂𝗯 🎙️. Our colleague Degrez Olivier joined forces with two industry experts: Elodie Usai (Head of eCommerce at GroupM Belgium) and Jorn Zwetsloot (Lead Advertising & Business Operations, Ad Retail Media, part of Ahold Delhaize). The result? A captivating discussion, skillfully moderated by Alain Heureux, with a central focus on the roll-out of 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗼𝗻- 𝗮𝗻𝗱 𝗼𝗳𝗳𝘀𝗶𝘁𝗲 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗳𝗼𝗿 𝗯𝗿𝗮𝗻𝗱𝘀 across the network of Delhaize Belgium 🦁. Retailers hold a goldmine of data that unlocks 𝗻𝗲𝘄, 𝗿𝗲𝗹𝗲𝘃𝗮𝗻𝘁 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲𝘀 𝗳𝗼𝗿 𝗯𝗿𝗮𝗻𝗱𝘀, based on useful consumer insights such as buying behavior, purchase typologies and profiles 🛒. These insights are key to 𝗱𝗿𝗶𝘃𝗶𝗻𝗴 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀, even beyond the retailer’s own ecosystem. A special shout-out to MM-Marcom World for making it all possible! Margaux De Schryver Patrick Steinfort Fred Bouchar Griet Byl Serge De Schryver #digitalmedia #retailmedia #advertising

𝗬𝗲𝘀𝘁𝗲𝗿𝗱𝗮𝘆, 𝘄𝗲 𝗵𝗮𝗱 𝘁𝗵𝗲 𝗽𝗿𝗶𝘃𝗶𝗹𝗲𝗴𝗲 𝗼𝗳 𝗯𝗲𝗶𝗻𝗴 𝗵𝗼𝘀𝘁𝗲𝗱 𝗯𝘆 Gondola Retail News NL - Gondola Retail News FR 🛒. This time, it fully focused on 𝘁𝗵𝗲 𝗶𝗻𝘁𝗲𝗴𝗿𝗮𝗹 𝗿𝗼𝗹𝗲 𝗿𝗲𝘁𝗮𝗶𝗹 𝗺𝗲𝗱𝗶𝗮 𝗵𝗮𝘀 𝗮𝗻𝗱 𝘄𝗶𝗹𝗹 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 𝗶𝗻 𝟮𝟬𝟮𝟱. The perfect moment to take stock of where our sector stands! 👇 𝗞𝗲𝘆 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲 𝘁𝗵𝗲 𝗽𝗼𝘄𝗲𝗿 𝗼𝗳 𝗼𝗺𝗻𝗶𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗿𝗲𝘁𝗮𝗶𝗹 𝗺𝗲𝗱𝗶𝗮 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗱𝗿𝗶𝘃𝗲𝗿𝘀 𝗯𝗲𝗵𝗶𝗻𝗱 𝗯𝗿𝗮𝗻𝗱𝘀 𝗶𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗻𝗴 𝗿𝗲𝘁𝗮𝗶𝗹 𝗺𝗲𝗱𝗶𝗮 𝗶𝗻𝘁𝗼 𝘁𝗵𝗲𝗶𝗿 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀: ✔️ Communicating right at the point of purchase ✔️ Bridging the gap between marketing and sales activation ✔️ Reaching new audiences they might otherwise miss 𝗧𝗼 𝗲𝗺𝗽𝗼𝘄𝗲𝗿 𝘁𝗵𝗶𝘀, 𝗼𝘂𝗿 𝗱𝗶𝗿𝗲𝗰𝘁𝗼𝗿 Degrez Olivier 𝗮𝗻𝗱 Kimberly De Keukelaere, 𝘀𝗲𝗻𝗶𝗼𝗿 𝗺𝗮𝗻𝗮𝗴𝗲𝗿 𝗸𝗲𝘆 𝗮𝗰𝗰𝗼𝘂𝗻𝘁𝘀 𝗮𝘁 L'Oréal 𝘄𝗲𝗻𝘁 𝗼𝗻 𝘀𝘁𝗮𝗴𝗲 𝘁𝗼 𝗵𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁 𝗮𝗻 𝗶𝗺𝗽𝗮𝗰𝘁𝗳𝘂𝗹 𝗰𝗮𝘀𝗲 𝘄𝗲 𝗵𝗮𝗱 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗯𝗿𝗮𝗻𝗱 💥. We also extend our gratitude to all experts who contributed to this insightful event. Let's continue to push boundaries of retail media together in Belgium! 🏄♀️ And keep the statement of NielsenIQ in mind: "Don't do it as a hobby!" 😉 Pierre-Alexandre Billiet Christian du Jardin Pierre Jacquemin Sarah Duchazeaubeneix KEVIN KIELBAEY Luc Suykens Walter Gelens Mathias Beke Elodie Usai Casper van Wandelen Corentin Depaire Justin Sandee Cédric Cauderlier Deli Bom and many more!

🚀 Excited to share an upcoming Media Marketing Tech Club Event on Online Retail Media and the growing role of Media Marketing Delhaize in this dynamic space! 📈 Join us as we explore how ad technology is transforming the landscape, driving growth, and enhancing the customer experience in retail media. We will explore and navigate through the belgian retail media landscape with a panel of sector experts, Degrez Olivier (Media Marketing Delhaize/MMD, Director), Elodie Usai (Head of eCommerce, GroupM Belgium) and Jorn Zwetsloot (Lead Advertising & Business Operations, AD Retail Media - Ahold Delhaize). Don’t miss this opportunity to dive into cutting-edge innovations that are reshaping the future of online retail. 🌐 #RetailMedia #AdTech #DigitalInnovation #MMD #OnlineGrowth Link here below if you want to join us! 👇

Exciting insights on how 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗢𝘂𝘁-𝗼𝗳-𝗛𝗼𝗺𝗲 (D-OOH) is transforming the 𝗿𝗲𝘁𝗮𝗶𝗹 𝗺𝗲𝗱𝗶𝗮 𝗹𝗮𝗻𝗱𝘀𝗰𝗮𝗽𝗲! 🚀  🚀 In the recent 𝗨𝗠𝗔 study, speaking about D-OOH, it states that "𝘈𝘴 𝘪𝘯 𝘱𝘳𝘦𝘷𝘪𝘰𝘶𝘴 𝘸𝘢𝘷𝘦𝘴, 𝘵𝘩𝘦 𝘮𝘦𝘥𝘪𝘢'𝘴 𝘨𝘳𝘰𝘸𝘵𝘩 𝘪𝘴 𝘰𝘯 𝘵𝘳𝘢𝘤𝘬, 𝘸𝘪𝘵𝘩 𝘢 𝘩𝘪𝘨𝘩𝘭𝘺 𝘦𝘯𝘷𝘪𝘢𝘣𝘭𝘦 𝘪𝘯𝘤𝘳𝘦𝘢𝘴𝘦 𝘰𝘧 25% 𝘤𝘰𝘮𝘱𝘢𝘳𝘦𝘥 𝘵𝘰 𝘵𝘩𝘦 𝘴𝘢𝘮𝘦 𝘱𝘦𝘳𝘪𝘰𝘥 𝘭𝘢𝘴𝘵 𝘺𝘦𝘢𝘳." 📈 Speaking about it, we took a step back to think about 𝗵𝗼𝘄 𝗰𝗮𝗻 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗢𝗢𝗛 𝗵𝗲𝗹𝗽 𝗯𝗿𝗮𝗻𝗱𝘀 𝗴𝗿𝗼𝘄 𝗶𝗻 𝗮 𝗿𝗲𝘁𝗮𝗶𝗹 𝗺𝗲𝗱𝗶𝗮 𝗲𝗻𝘃𝗶𝗿𝗼𝗻𝗺𝗲𝗻𝘁? 🚀 Looking back on our collaboration with media agency OMD Belgium and Luxembourg on the Barilla Group about the Blue Box pasta range, we are thrilled to announce that this campaign brilliantly showcased how in-store awareness can be achieved in our stores through strategically broadcasting their message on our 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗲𝗻𝘁𝗿𝗮𝗻𝗰𝗲 𝘀𝗰𝗿𝗲𝗲𝗻𝘀. Our shoppers were instantly immersed in the story of their quality pasta from the moment they entered! 🍝 Media Marketing interviewed Willem Winnock, Account Manager at MMD and Gert Heyligen Account Manager at OMD to gather some inspiring insights. A nice quote from 𝗚𝗲𝗿𝘁 𝗛𝗲𝘆𝗹𝗶𝗴𝗲𝗻 (OMD): "𝘛𝘩𝘦 𝘴𝘵𝘳𝘰𝘯𝘨 𝘤𝘰𝘷𝘦𝘳𝘢𝘨𝘦 𝘢𝘯𝘥 𝘱𝘰𝘴𝘪𝘵𝘪𝘰𝘯𝘪𝘯𝘨 𝘰𝘧 𝘵𝘩𝘦 𝘋𝘖𝘖𝘏 𝘯𝘦𝘵𝘸𝘰𝘳𝘬 (𝘢𝘵 𝘵𝘩𝘦 𝘦𝘯𝘵𝘳𝘢𝘯𝘤𝘦 𝘰𝘧 𝘵𝘩𝘦 𝘴𝘵𝘰𝘳𝘦𝘴) 𝘸𝘢𝘴 𝘥𝘦𝘤𝘪𝘴𝘪𝘷𝘦 𝘧𝘰𝘳 𝘶𝘴, 𝘢𝘴 𝘪𝘵 𝘢𝘭𝘭𝘰𝘸𝘦𝘥 𝘶𝘴 𝘵𝘰 𝘳𝘦𝘮𝘢𝘪𝘯 𝘵𝘰𝘱 𝘰𝘧 𝘮𝘪𝘯𝘥 𝘥𝘶𝘳𝘪𝘯𝘨 𝘵𝘩𝘦 𝘧𝘪𝘯𝘢𝘭 𝘮𝘰𝘮𝘦𝘯𝘵 𝘣𝘦𝘧𝘰𝘳𝘦 𝘱𝘶𝘳𝘤𝘩𝘢𝘴𝘦." Last but not least, the results were impressive – a 𝟭𝟭𝟯% 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 on the featured highlighted products during this activation! 📈 The future of D-OOH looks brighter than ever! 💡✨ #digitalooh #retailmedia #createawareness Discover more about this successful case below! 👇 

𝗘𝗺𝗯𝗿𝗮𝗰𝗶𝗻𝗴 𝘁𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗼𝗻𝘀𝗶𝘁𝗲 𝗿𝗲𝘁𝗮𝗶𝗹 𝗺𝗲𝗱𝗶𝗮 𝗮𝘁 𝗗𝗲𝗹𝗵𝗮𝗶𝘇𝗲! 🥂 Our brands will now enjoy 𝗴𝗿𝗲𝗮𝘁𝗲𝗿 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗼𝗻 𝗗𝗲𝗹𝗵𝗮𝗶𝘇𝗲'𝘀 𝗲-𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀. Thanks to recent optimizations in our inventory, more advertising positions are available with 𝗗𝗲𝗹𝗵𝗮𝗶𝘇𝗲'𝘀 𝗮𝗽𝗽 𝗽𝗹𝗮𝘆𝗶𝗻𝗴 𝗮 𝗸𝗲𝘆 𝗿𝗼𝗹𝗲 in driving incremental reach alongside the online shopper journey of Delhaize 📲. But that's not all, our online banners have been redesigned with a 𝗻𝗮𝘁𝗶𝘃𝗲 𝗹𝗼𝗼𝗸, creating seamless and natural interaction with Delhaize's online audiences. This improvement will ultimately lead to higher engagement and better results for our brands 📈. At MMD, we look forward to continuing to deliver qualitative campaigns across the digital landscape of Delhaize 🚀. #onlineadvertising #retailmedia Discover more 👇