Showpad

Are your enablement programs strategic enough to drive measurable results and not just “random acts of enablement?” In our “Excellence in Practice” on-demand session, Senior Revenue Enablement Program Manager Katy Mahon explores why reactive enablement approaches fall short — and how effective program management can transform your efforts. This video tutorial is packed with actionable how-tos on: 🏆 Establishing program goals by defining what challenges you’re solving for and what behavior needs to change 📝 Outlining the program scope, including timelines, audience, risks, and resources within your control 📊 Determining success metrics to track progress and adjust strategies as needed Watch now: https://lnkd.in/g6dNrmeJ

Our first-ever “Excellence Enabled” goes live next month, and you don’t want to miss out! Join us for the broadcast  — your insider look at the people, products, and places driving enablement innovation — premiering January 28 at 10AM EST and 4PM CET. Registration is now open and here’s what you can expect: 🛣️ 𝗧𝗵𝗲 𝗔𝗜-𝗱𝗿𝗶𝘃𝗲𝗻 𝗽𝗮𝘁𝗵 𝘁𝗼 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗲𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲: CEO Hendrik Isebaert will reveal three transformative ways AI will reshape sales in 2025, based on our new global study. 🌟 𝗕𝗲𝗵𝗶𝗻𝗱 𝘁𝗵𝗲 𝘀𝗰𝗲𝗻𝗲𝘀 𝗼𝗳 𝗦𝗵𝗼𝘄𝗽𝗮𝗱 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻: VP of Product and Technology Bram De Geyter will introduce the next big leap in enablement tech — an evolution of Showpad AI engineered for every part of the seller workflow. 🎬 𝗘𝗻𝘁𝗲𝗿𝗽𝗿𝗶𝘀𝗲 𝗔𝗜 𝗶𝗻 𝗮𝗰𝘁𝗶𝗼𝗻: VP of Global Marketing Grace Bacon will host a customer panel, sharing advice on AI adoption in field selling — successes, challenges, and possibilities from the front-lines. Save your front-row seat now: https://lnkd.in/gMRR2-Qa

When a company goes global, once-simple business operations become increasingly complex — especially when requiring regional and international sales content. This was the case for PERI one of the largest manufacturers of formwork and scaffolding systems for architecture around the world. At the Germany-based company, reaching a salesforce of more than 1,200 people across 17 countries drove the need for a more seamless approach. Thanks to the leadership of Stefanie Meyer, Senior Project Manager at PERI SE, PERI’s teams have embraced Showpad with a 70% adoption rate. By reducing content search time by 25%, sellers are now saving an hour every week — time they can now spend closing more deals. See how PERI is increasing efficiency worldwide 🌍 https://lnkd.in/gKWUi4Cr

An absolutely fantastic conversation about measuring content ROI for MedDev and Life Science companies for our Partner Vodori’s "Amend & Progress Podcast”, hosted by the amazing Annalise Stromsta Ludtke, M.A. Many companies focus on compliance, but there’s often a gap in measuring its effectiveness. Tracking usage alone, without understanding what’s working and when, falls short. Today, marketing and sales teams have access to more data than ever before. But sifting through this noise and defining success isn’t easy. While there’s no one-size-fits-all solution, adopting key principles can help shape meaningful ROI measurement. So many valuable insights and a great listen—thank you to Showpad Global Account Manager Noah Welhouse and to our partner, Vodori, for this opportunity! Watch the episode on YouTube: https://lnkd.in/gZZmmied  Or listen to the episode on Spotify or wherever you get your podcasts: https://lnkd.in/gaCrBsx4

📣🗓️ Save the date: December 12, 2024, at 4 pm CET | 9 am CST for our upcoming Excellence in Practice virtual session, “Enablement Program Essentials for Every Enabler.” Join Katy Mahon, Senior Revenue Enablement Program Manager at Showpad, as she breaks down how to: 🛠️ Build impactful enablement programs that align with business goals 📊 Define and track actionable, measurable objectives 🤝 Align your programs with stakeholder and executive priorities With over 15 years of B2B expertise, Katy will provide proven strategies and answer your pressing questions in a live Q&A. Register now for this engaging session and drop your questions for Katy in the comments! https://lnkd.in/gWNGXbgv

Is your content strategy feeling a little… aimless? 🚶 Time to get laser-focused with engagement insights that drive results. Here’s how: 💡 Make informed content decisions — identify which pieces get the most views and shares, then double down on what works. ⚡ Accelerate the sales cycle — deliver targeted, high-impact content that captures buyer attention and speeds up deals. 🛠️ Improve content health — eliminate any dead weight and optimize your library with assets that truly make an impact. Content that works smarter, not harder. Simple as that. More actionable insights for marketing leaders like you. https://lnkd.in/giK3B8Ce

From surviving on a homegrown sales app to thriving with a comprehensive enablement solution — PERI has transformed its sales strategy with Showpad. Led by Sven Meißner, Head of Corporate Development, the Germany-based manufacturing company was determined to smoothly scale its international salesforce with less busy work for reps and more active hours connecting with customers. Now with Showpad, PERI has reduced the time sellers spend searching for relevant content by 25%. Discover how Sven and his team use Showpad to drive worldwide success with: 🛣️  Streamlined content management  🧑🏫  Enhanced presentation capabilities 🔥 Boosted sales and marketing productivity https://lnkd.in/gy6zcj3Y

A massive congratulations to our Partner Bridge on winning GOLD at the B2B Marketing Awards for the ‘Best Sales Enablement Initiative’ category for the work with Coca-Cola Europacific Partners. This is an amazing achievement and very well deserved. We cannot wait to see what’s in store for Bridge and Showpad customers in 2025!

Sales kickoffs are more than just an annual meeting; they’re an opportunity to unite your team and ignite motivation. In this new article, get six key event strategies from Showpad’s own Director of Revenue Enablement John McClellan, including advice on how to: 🎯 Define clear SKO objectives to align your team’s focus. 🧩 Segment your SKO audience for tailored experiences. 🎤 Incorporate interactive elements that keep SKO participants engaged. 🤝 Foster cross-department collaboration to enhance SKO relevance. Want to ensure your SKO event leaves an impact all year long? Dive into the article, then download our SKO Planning Checklist for a clear roadmap to success! https://lnkd.in/gnqziFXF

🎯 Are your enablement programs built to deliver measurable results? On December 12, join us for our Excellence in Practice virtual session designed to help you refine your enablement programs and drive lasting success. Led by Katy Mahon, Senior Revenue Enablement Program Manager at Showpad, you’ll learn strategies to define, design, and align your programs for maximum impact. From goal-setting to executive alignment tools, this session is packed with insights to elevate your enablement game. In less than 60 minutes, you’ll gain practical tips to boost efficiency, drive performance, and showcase measurable success to your stakeholders. 🗓 Date: December 12 🕓 Time: 4:00 pm CET | 9:00 am CST RSVP now to start your enablement transformation: https://lnkd.in/g6zARd3c