We’ve got an amazing story lined up for you today on The J Curve! 🎯
In this episode, I sat down with Sergio Furio, chairman of Endeavor Brasil and the visionary founder and CEO of Creditas, to unpack his incredible journey from BCG consultant in New York to one of Brazil’s leading fintech pioneers. We dive deep into everything from why Brazil was the ideal market for Creditas to the pros and cons of being a solo founder, how to structure a cap table for the long game, and what makes Endeavor such an extraordinary network for entrepreneurs.
Creditas, now valued at $4.8 billion, is backed an impressive lineup of investors like Fidelity Investments, VEF, SoftBank Investment Advisers, Advent International, Lightrock, QED Investors, KASZEK, and Redpoint eventures. This high-growth private company operates with the rare transparency of a publicly traded firm, so this conversation was a real pleasure packed with insights.
Here’s what we discuss 👇🏻:
🎯 The Market Matters: How choosing the right market can make or break your startup—and why Brazil’s credit landscape was ripe for disruption.
📈 Profitability Roadmap: Why Creditas’ path to profitability focused on smart margins and resource management, not just cost-cutting.
🤝 Smart Capital, Stronger Foundations: The long-term benefits of choosing investors who align with your mission and add strategic value.
👥 From 6 to 2000: The Creditas team-building playbook—Sergio hires for grit, vision, and resilience, not just résumés.
💡 Breaking the Mold: How Sergio’s fresh perspective as an outsider helped him spot opportunities that others missed.
PS: Dave Nangle and Manoel Lemos - Sergio spoke so highly about you in our conversation!
PPS: Adrian Garcia-Aranyos - thank you so much for introducing me to Sergio and for some excellent question suggestions. They made all the difference 👏🏻
Founders, if you’re aiming to build a resilient, scalable business that solves real problems, don’t miss this one. 🎧 [🔗 in comment]
