Optable

📣 Optable is proud to be featured in Forrester’s The Data Clean Room Solution Landscape, Q4 2024, which evaluates 16 vendors contributing to this emerging space. View the report here: https://lnkd.in/ekwH6RQg (Available to Forrester subscribers and for purchase) As signal loss continues to reshape the ad world, clean rooms are gaining traction as a privacy-first solution for #DataCollaboration. Since day one, Optable has been focused on providing publishers with an out-of-the-box platform to collaborate at scale with advertising partners, leveraging their own identity graph 🎯 This approach enables publishers to unlock actionable insights about audiences of interest to buyers, as well as augment, prospect, and activate them — all within a single platform. #DataCleanRoom

Thanks for joining us, Scott! This fantastic presentation helped publishers understand how to lay a strong foundation for addressability and direct sales in the wake of signal loss.

🗓️ Another anticipated event marks the start of 2025: IAB's Annual Leadership Meeting, taking place January 27-29. We’re proud to sponsor this key industry event once again! Book a meeting with our team at ALM to discover how Optable's audience management, collaboration, and activation platform can help: ✅ Future-proof your audience management in the era of privacy ✅ Build, enrich, and activate your own private identity graph to maximize revenue from programmatic and direct advertising ✅ Unlock new revenue streams through privacy-compliant data collaboration between publishers and advertisers. To meet with Optable's Vlad Stesin, Bosko Milekic, Kristy Schafer (Shipman), and Andrew Dumas in Palm Springs, reach out directly or leave your request on our website: https://lnkd.in/epHVd222

📣 We are #hiring! Optable is looking for a Senior Customer Success Manager (US) to join our team and help drive platform adoption, retention, and growth for our enterprise clients in the US. If you’re experienced in #AdTech SaaS, love building strong client relationships, and have a passion for data-driven solutions in a privacy-first world, we’d love to hear from you! Learn more, apply, or share with your friend: https://lnkd.in/ewi4pAUA

The Optable team will kick off 2025 at CES, where we will discuss how #privacy continues to impact our field and the right way to address the changes. Meet us to learn key insights for publishers and advertiser's ad business: ❓ How to leverage your private ID graphs to maximize revenue from programmatic and direct advertising in an era of increased privacy. ❓ How proper data collaboration can scale your data activation efforts and add value to your monetization strategy. ❓ How to optimize audience management and enhance efficiency across teams by breaking down data silos between advertising, marketing, and business teams.    To meet Optable's Vlad Stesin, Bosko Milekic, and Andrew Dumas at CES, reach out directly or request a meeting on our website: https://lnkd.in/eRANRtqX.

🗽 Last week, Optable brought publishers together to tackle the big questions head-on at the Optable Publisher Summit: Modern Data Stack. From redefining identity frameworks to uncovering future-proofing strategies in ad monetization, our speakers tackled the most pressing challenges publishers face in today’s privacy-first world. A few takeaways: ☝️ Identity is at the core of sustainable revenue growth. ☝️ Balancing privacy, audience intelligence, and advertiser needs is critical. ☝️ Collaboration across the ecosystem is unlocking new possibilities for data activation. We’ll be sharing key takeaways from the sessions to keep the insights flowing. Stay tuned! A big thank you to our speakers, partners, and everyone who joined us, especially Rob Beeler and Nicholas Triveri (Beeler.Tech), Mike O'Sullivan (Sincera), Scott Messer (Messer Media), Jessica Hogue (Hearst), Mathieu Roche (ID5.io), Charlie Morris (Mediavine), Mike Mentzel (TransUnion), Hillary Slattery (IAB Tech Lab) and finally, the IAB Tech Ad Lab team for hosting and assisting us!

Thrilled to have been part of the “Worst kept secret: the world is already 70% cookieless” panel at ATS Tokyo 2024! 🌐🚀 A huge thank you to ID5.io and Optable for entrusting me with representing their perspectives. The conversations around cookieless strategies were incredibly insightful, highlighting the dynamic shifts in our digital ecosystem. Big shoutout to the incredible ExchangeWire, Tomoyuki Noshita, Shun Maekawa, Mai Takakura, and engaged audience who made this event so meaningful. The discussions around market trends, emerging challenges, and innovative solutions were truly energizing. Can’t wait to continue collaborating and pushing the boundaries of our industry. Looking forward to what’s next! #AdTech #CookielessFuture #IndustryInsights https://lnkd.in/gmeAyAH7

Kicking off our first panel at the Optable Publisher Summit with Jessica Hogue at Hearst talking through how their enterprise data strategy is underpinned by Optable’s identity infrastructure to solve the challenge of disparate data sets to unlock a more holistic approach to identity, data and audiences.

🇯🇵 This year we will be sponsoring ExchangeWire's ATS Tokyo 2024! Through our partnership with Globalive and ID5.io, we are helping marketers enable data-driven planning, activation, and measurement without third-party cookies. If you are at the event, please see our partner Ko Umeno, CEO of Globalive's presentation where he will be discussing how the world is already 70% cookieless and highlighting steps marketers can take to prepare.

👏 We're thrilled to welcome JP Chauvet, former Lightspeed Commerce CEO, and David Hahn, Guideline COO, to our Board of Directors as Optable enters a key phase of growth and product expansion. Together, we're set to innovate in #DataManagement and #DataCollaboration for the advertising ecosystem! 👉 Read the full press release: https://lnkd.in/ePZBjfvS