Cluster of Excellence "PhenoRob"

🌱 📊 From business as usual to sustainable intensification. Modern agriculture faces a dual challenge: increasing productivity while reducing environmental impacts. Agricultural innovations, particularly Smart Farming Technologies (SFT), offer a promising solution by enhancing precision and mitigating risks. But what drives farmers to adopt these technologies? And why do some hesitate? 🎓 In our latest #PhenoRob PhD graduate talk Dr. Philipp Feisthauer talks about “Experimental evidence on the adoption of innovations and robotics for sustainable crop production” and explores the agricultural innovation adoption from multiple perspectives: 1️⃣ A 𝗴𝗹𝗼𝗯𝗮𝗹 𝗲𝘃𝗶𝗱𝗲𝗻𝗰𝗲 𝗺𝗮𝗽 highlights behavioral, attitudinal, and social factors as stronger drivers of SFT adoption than structural or sociodemographic ones. 2️⃣ 𝗘𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁𝘀 𝘄𝗶𝘁𝗵 𝗳𝗮𝗿𝗺𝗲𝗿𝘀 reveal that pro-environmental attitudes, innovativeness, and social norms are critical for adoption intentions, while policy scenarios show limited but promising effects. 3️⃣ A 𝘀𝘁𝘂𝗱𝗲𝗻𝘁 𝗿𝗲𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝘀𝘁𝘂𝗱𝘆 questions using students as proxies for farmers in policy evaluations. 4️⃣ The 𝗧𝗵𝗲𝗼𝗿𝘆 𝗼𝗳 𝗣𝗹𝗮𝗻𝗻𝗲𝗱 𝗕𝗲𝗵𝗮𝘃𝗶𝗼𝗿 confirms the importance of behavioral factors in driving sustainable practices like spot spraying. 💡 The research emphasizes behavioral insights as key to fostering context-specific policies and driving sustainable intensification in modern agriculture. ✨ Let’s rethink how we approach agricultural policy and innovation to drive sustainable intensification and create a resilient future for farming. 🔍 To learn more about Philipp’s PhD thesis and his findings, click on the link below 👇🏼 https://lnkd.in/evQcwS_z #UniBonn #PhDResearch #SustainableIntensification #DigitalFarming #SmartFarmingTechnologies #AgriculturalEconomics

If you happen to be in #Bonn and want to attend an interdisciplinary Seminar talk (in German) on how to sustainably feed a population of 10 Billion people: drop by tomorrow:  https://lnkd.in/ehbgHfYA

🌽 🍇 Why do farmers worldwide adopt organic agriculture? 👨🌾 👩🌾 🌍 How to scale global organic agriculture? 🧐 Interested? Read the short Policy Brief on our new article: https://lnkd.in/e_kUUYSG Subscribe to our blog if you are interested in our research! You can find the full article (open access) here: https://lnkd.in/eCye236t #organic #agriculture #farming #adoption #global #agriculture #policy

Ein weiterer Meilenstein: Die CE-Kennzeichnung ist da! "The first laser weeding system with a certified safety concept." #Lasertechnology #Sustainability #weed #weedkiller

❓ 𝗟𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗣𝗿𝗲𝗰𝗶𝘀𝗲 𝗪𝗲𝗲𝗱 𝗠𝗮𝗽𝘀❓ 👉 𝘋𝘪𝘴𝘤𝘰𝘷𝘦𝘳 𝘵𝘩𝘦 𝘗𝘭𝘢𝘯𝘵-𝘈𝘯𝘢𝘭𝘺𝘻𝘦𝘳’𝘴 𝘈𝘱𝘱𝘭𝘪𝘤𝘢𝘵𝘪𝘰𝘯 𝘔𝘢𝘱 𝘊𝘢𝘱𝘢𝘣𝘪𝘭𝘪𝘵𝘪𝘦𝘴! #DroneToTractor is one way to go ... the Plant-Analyzer generates high-resolution weed maps for selective spraying, ensuring cm-level applications. Whether your sprayer is equipped with advanced precision nozzle control or more straightforward section control, our platform supports you with application maps that save resources and enable specific treatments were needed. Designed for both #greenonbrown and #greenongreen scenarios, the Plant-Analyzer supports crops like #carrots and #manymore. With task-specific flight planning, accurate weed detection, and export-ready formats (point layers, polygon maps, or grid-based layouts), you can optimize your spraying strategy and achieve precise applications for targeted treatments. ❓ 𝗪𝗵𝗮𝘁 𝗲𝗹𝘀𝗲 𝗰𝗮𝗻 𝘁𝗵𝗲 𝗣𝗹𝗮𝗻𝘁-𝗔𝗻𝗮𝗹𝘆𝘇𝗲𝗿 𝗱𝗼❓ 👉 Learn more at www.phenoinspect.de #PrecisionAgriculture #WeedDetection #SelectiveSpraying #PlantAnalyzer #RGBDroneImagery #AgTech #CropMonitoring #applicationmaps #precisionfarming #weedcontrol

PhenoRob Career Fair 2025! 🎓😍 Get out your calendars and mark this event! 📆 ✅ 👋 Meet tomorrows #talents in #AI and #agriculture at the PhenoRob Career Fair on May 9, 2025 in Bonn. 🤝 This event offers the opportunity to get in touch with top-notch non-academic employers. Participation is free of charge for exhibitors and visitors. The Career Fair is organized by #PhenoRob in collaboration with the Faculty of Agricultural, Nutritional and Engineering Sciences at The University of Bonn and the Theodor Brinkmann-Stiftung. ❗ Attention exhibitors: You can register now! ✅ Further information on registration: careerfair.phenorob.de 💼🎟️Entry is completely free! 📅✨Stay tuned for more updates as we get closer to 2025. We can't wait to welcome you to the Career Fair! Are you interested in getting in touch with relevant industry partners, political decision-makers, associations and other multipliers from our field of research? Then become part of our Business and Stakeholder Network: https://lnkd.in/eUJpVZCk #CareerFair2025 #Networking #YoungScientists #Agriculture #CareerOpportunities #FreeEntry 

We've done it again! Now on the organic farm Biohof Klass in Brandenburg, we were once again able to collect plenty of data. Quite a few weeds fell victim to our laser.

🌽 Is Your Corn Ready to Tassel Like a Pro? 🌽 👉 Meet the Plant-Analyzer’s AI-Powered Tassel Detection! #makeitsimple! Our maize tassel detection is one of Plant-Analyzer’s standard AI models, perfect for field trials or open-field environments. Whether tracking growth stages or analyzing tassel emergence, our tool provides fast, precise insights to optimize your field management. From variety performance in breeding trials to large-scale (de)tasseling analysis in open fields, the Plant-Analyzer ensures you’re always ahead in corn research. ❓ What else can the Plant-Analyzer do❓ 👉 Learn more at www.phenoinspect.de #CropMonitoring #CornResearch #TasselDetection #PlantAnalyzer #PrecisionAgriculture #AgTech #FieldTrials #GrowthMonitoring #Drones #Breeding

In May this year, I had the opportunity to attend the European Horticulture Congress #EHC2024 in Bucharest and was honored with the “ISHS Prof. Jens Wünsche Young Minds Award”. Therefore, I was allowed to write a short overview of my research for the Chronica Horticulturae.  https://lnkd.in/eT2GRFnc Many thanks to the International Society for Horticultural Science (ISHS) for the opportunity to make my research visible beyond the Congress.

🤝🤗 We are pleased to announce that our “PhenoRob Interdisciplinary Lecture Series” (PILS) will now be continued as the “Public Interdisciplinary Lecture Series” in cooperation with the Transdisciplinary Research Area Technology and Innovation for Sustainable Futures (TRA Sustainable Futures). 🔎🌍 The first speaker is Ina Danquah, Hertz Chair “Innovation for Planetary Health” in the TRA Sustainable Futures and Director at the Zentrum für Entwicklungsforschung / Center for Development Research (ZEF) at The University of Bonn. 🌦🌱 Her research focuses on climate change, nutrition and health. In our latest #PILS, she gives an insight into “Establishing Cohort Studies in the Global South: Experiences from Ghana”. 👩🔬📊 Aim of the project is to establish a multi-centre cohort study in Ghana to characterise the dietary and cardio-metabolic profile, taking into account factors such as malaria in early life, dietary habits and environmental factors. ▶️ To find out more about Ina’s research, watch the video below. https://lnkd.in/efbXx9dE #PhenoRob #UniBonn #CohortStudies #PlanetaryHealth #ClimateChange #SustainableFutures #TransdisciplinaryResearchArea #TRA