PHOENIX

AN EVENING OF DESIGN AND INSPIRATION Earlier this month, we attended the Design Center Baden-Württemberg FOCUS OPEN 2024 award ceremony – a night of design excellence and new benchmarks. Over 500 guests gathered to celebrate this year’s winners, accompanied by a vibrant performance from Schlagzeugmafia and inspiring insights from the jury. We are proud of Carolin Schmitt, who took the stage to present the Gold Award Selection and share valuable insights into the jury’s evaluation process. As part of our team since 2016, Carolin brings her expertise and passion to every project she touches, and it’s inspiring to see her representing the best of design at such an event. If you’d like to experience the award-winning designs yourself, the exhibition “BENCHMARKS FOR THE NEW” is open until January 24, 2025, at the Haus der Wirtschaft in Stuttgart. https://lnkd.in/dBCAVrf2 #FOCUSOPEN2024 #PHOENIXDESIGN #DESIGNAWARDS #INNOVATION

IMAGINE IF EVERY MEETING LED TO RESULTS... With the #Metric - Smart Meeting Table from Deli Group Co., Ltd. Plus, we’ve worked to make this possible. This table is more than just a workspace; it’s a game-changer for collaboration. Equipped with a 13.3-inch HD touchscreen, the table elevates meetings with smart features like instant transcription and audio recordings, ensuring no idea is ever lost. Add real-time translations, wireless projection, IoT control, and conference booking to the mix, and you have a table that actively improves efficiency. We believe that meetings are more than conversations—they’re opportunities for action. With the Metric Smart Meeting Table, Deli Group Co., Ltd. provided the tools to prove this, one meeting at a time. Curious? Check it out on the Deli Plus website: https://lnkd.in/dqQw2MBY #MetricSmartMeetingTable #DeliPlus #InnovationInDesign #FutureOfWork #SmartCollaboration #PHOENIXDesign

DESIGN DEFINES BRANDS Successful products speak for their brands. And this is no coincidence—it results from thoughtful, strategic design. Our collaboration with Loewe Technology is a perfect example of this. The iconic "eye" of Loewe Technology goes beyond aesthetics. It is a design element we integrated into the design language, anchoring the brand in the minds of its audience. This creates instant recognition, regardless of the model or CMF. This isn’t just about looks—it’s about leveraging brand salience. For Loewe, the "eye" serves as a visual cue, consistently reinforcing the brand’s identity and values in the consumer’s memory. From a psychological perspective, this effect is rooted in associative learning. The brain forms connections between repeated visual elements (like the "eye") and the brand’s broader values—such as quality, elegance, and innovation. Over time, these associations become the foundation for building trust and loyalty. This creates familiarity and emotional engagement for consumers, and immense value for brands. Studies in behavioural economics suggest that recognisable brands inspire confidence and simplify decision-making, giving them a clear advantage at the point of purchase. In other words, a strong design identity doesn’t just look good—it drives long-term business success. At PHOENIX, we believe this is the superpower of design. It’s not just about crafting individual products; it’s about shaping identities that endure. Loewe’s "eye" is proof of how design can create lasting connections, ensuring that brands remain relevant and memorable. What design elements instantly connect you to a brand? Do you know a brand that has perfectly applied these theories in practice? Let us know in the comments! #Loewe #BrandIdentity #DesignValues #PhoenixDesign #IconicDesign #MarketingPsychology #BrandSalience #DesignForImpact

CHILDREN ARE OUR FUTURE - LET’S HELP THEM HAVE THEIR OWN On #WorldChildrensDay, we want to highlight the challenges children face today - limited access to education, safety, and opportunities - and the shared responsibility we have to help them overcome these barriers. At PHOENIX, many of us are parents, and we deeply care about the future of the next generation. We believe education is the foundation for fostering not only skills but also empathy, resilience, and creativity. Through initiatives like Girls'Day - Mädchen-Zukunftstag, led by Lars Baumann and Marlene Kuhn, and programs such as internships and university collaborations, we aim to provide young people with meaningful opportunities to learn, grow, and thrive. We are convinced that investing in children - especially in their education - is the most sustainable way to address the challenges of our time. Let’s give them the tools they need to succeed and build a better future for everyone. 🌍📚 What do you think? Should we place a stronger focus on children? And how do you invest in their future? #WorldChildrensDay #ChildrenAreTheFuture #EducationMatters #InvestInChildren #PHOENIX

🎥 The Evolution of the Bathroom: From Necessity to Sanctuary 🚿 In our latest video, Andreas Diefenbach from PHOENIX explores the transformative role of the bathroom over the years. Once viewed merely as a space for cleaning, the bathroom has evolved into a personal sanctuary—a place for relaxation and rejuvenation. As expectations rise, today’s consumers seek a coordinated living space that reflects both modern design and holistic well-being. The bathroom is no longer just a functional room; it’s an integral part of our homes that incorporates elements of design, technology, and comfort. At hansgrohe, we understand that our products do more than serve a purpose—they enhance the overall experience of your next project. From showers to furniture and ceramics, our holistic approach ensures that every detail contributes to a seamless blend of aesthetics and functionality. Join us in redefining bathrooms as serene retreats tailored to your lifestyle. Explore our range of innovative bathroom solutions and elevate your design projects today! 🌐 Discover hansgrohe’s comprehensive bathroom offerings: https://lnkd.in/e7AtxsTn #partnerinexcellence #bathroomdesign #hansgrohe Stefan Lindheimer

COLLABORATION SHAPES SUCCESS The shared journey with Interstuhl, following the success of the #BimosNeon, highlights how partnership can lead to groundbreaking innovation. It isn’t just about sharing ideas; it’s about building trust and reaffirming it with every step. It’s about working together, respecting each other's strengths, and pushing boundaries to create something extraordinary. The roots of this achievement lie in the remarkable people at Bimos, Interstuhl, and PHOENIX. A special thank you to Helmut Link, Joachim Link, W. Patrick Loechle, Björn Domschke, Harald Morgenstern, the PHOENIX Allstars: Andreas Diefenbach, Aaron Schulz, Timo Miura, Uwe Evertz, and our alumni Veronika Schmidt-Schäffer, Alvaro Witt, and Alexander Herth as well as everyone else who contributed behind the scenes – your efforts were just as vital in making this project a reality. Together, we exemplified what becomes possible when partner and client align towards a common goal. Reflecting on the process, it’s clear that its effectiveness stemmed from a foundation of mutual trust, a structured approach to teamwork, and transparent communication that ensured alignment across all contributors. To everyone involved – thank you for proving that when shared goals and trust are the foundation, success follows. #HowCollaborationShapesSuccess #BimosTexon #PHOENIX #Interstuhl #DesignWithTrust #Teamwork #InnovationThroughPartnership #HighTechDesign

DESIGN AS INDIVIDUAL AS YOU The #IndividualSlimLine was a defining achievement in our long-standing collaboration with Loewe Technology. With over a million combination possibilities, this television system became a testament to exceptional design performance, offering unmatched freedom to tailor color, size, sound, and setup to fit any taste and lifestyle. We’ve worked for decades with Loewe Technology to craft products that prioritized precision, quality, and user-centric design. The Individual Slim Line marked the culmination of a partnership defined by pushing boundaries and setting new standards for innovation and individuality. As we reflect on this journey, we are proud of the design achievements that shaped our collaboration. This partnership played a significant role in defining the face of the Loewe brand, creating products that stand as icons of design and innovation in home entertainment. #Loewe #IndividualSlimLine #DesignExcellence #EndlessOptions #HomeEntertainment #TailoredDesign #PerformanceDriven #PHOENIX #Design #InnovationInDesign

LAST CALL FOR DESIGN EXCELLENCE. DEADLINE EXTENDED. Haven’t submitted yet? Now’s your chance! The UX Design Awards - Spring 2025 #deadline has been extended to Monday, 18 November, 23:59 CET – so if you’ve been on the fence, now’s the time to showcase your best work! With a focus on impactful experiences, the UX Design Awards honor the very best in user-centered design across all industries. Don’t miss this last-minute opportunity to stand out on the global stage. Our Design Business Manager, Claudia Tietge, is part of the esteemed jury and will be reviewing submissions that make a difference. Make your mark in experience design – your ideas could drive the future of #UX! 👉 Submit here: https://lnkd.in/gFpBcBDC #UXDesignAwards #ExtendedDeadline #LastChance #ExperienceDesign #ClaudiaTietge #PHOENIXDesign #Innovation #DesignExcellence

JOIN US FOR A SPECIAL LUNCHTALK WITH ZOD MEHR ON “MANUFACTURABILITY.” Tomorrow at 2 PM, we welcome Zod B. Mehr as our #LunchTalk guest! With a background as Quality Director at companies like Apple, Dell Technologies, and Motorola Solutions, Zod brings a wealth of insights on Manufacturability – the art and science of making products easy, efficient, and high-quality to produce. Manufacturability is essential in creating products that meet quality and functional standards while remaining cost-effective. This talk will delve into design strategies that reduce complexity, enhance efficiency, and ensure products can scale smoothly. Join us as we dive deep into the methods that turn concepts into production-ready solutions! #LunchTalk #Manufacturability #PHOENIXDesign #InnovationInProduction #ZodMehr #IndustrialDesign #ProductStrategy #FutureOfManufacturing

INSPIRING PERSPECTIVES. FOSTERING INNOVATION. BUILDING OUR FUTURE TOGETHER. We’re thrilled to open our long-standing #LunchTalk format to everyone this week – and for good reason! Zod B. Mehr, former Quality Director at Apple, Dell Technologies, and Motorola Solutions, will be joining us on #Thursday at #2PM to share his insights on manufacturability. With his deep experience in hardware quality and efficient production, Zod brings invaluable perspectives we couldn’t keep to ourselves. This session promises to offer a masterclass in designing products that aren’t just functional but optimized for seamless, high-quality production. Don’t miss the chance to join the conversation and see what makes our LunchTalks such an integral part of our journey. 🚀 https://lnkd.in/dDNndwxF #LunchTalk #ZodMehr #Innovation #PHOENIXTraditions #DesignThinking #Manufacturability #FutureOfDesign