True Co.

🌟We're looking for a new Graphic Designer  🌟   Do you want to join a team that’s shaking up the world of better snacks? Now’s your chance!  We’re looking for fresh talent to help us with design, illustrations and content creation 🎨 We look forward to receiving your application 🫶

Ciao, Italy! 🇮🇹 True Dates are officially on the shelves at dm! That’s right, our candy-like dates have landed in dm drogerie markt Italia . So, if you’re browsing the aisles for something sweet, why not grab a pack of True Dates. These aren’t like your Nonna’s typical dried fruit. True Dates taste just like candy 🍬 A big grazie to dm drogerie markt Italia for making room on the shelves for a cleaner, indulgent candy alternative. Oh...and if you're not fortunate enough to live close to one of their stores you can also get your hands on sour cola and sweet peach flavoured dates in their online store.

Yep, that’s right. True Dates, proudly sitting front and center on the corner shelf like they own the place 😎 It’s nice to see a little date swagger in the supermarket aisle, especially when it’s offering something that actually tastes good and makes you feel good. No added sugar, no weird ingredients - just a better, wholesome alternative to candy 🍬💚

True Dates have landed in Belgium! 🇧🇪 Yes, you heard it – we’re now available at Colruyt Group, one of Belgium’s top retailers, starting with two awesome SKUs. We’re beyond excited to see True Dates now making waves in Belgium and expanding across Europe. Oh, and we’ve got much more exciting news in the pipeline for 2025 – stay tuned, we’re just getting started 😏 Shoutout to our friends at Camps Food for helping us bring this to life 🙌

True Dates hit the shelves at Kesko 🇫🇮🍬 Big news from the land of saunas and sisu! True Dates have officially landed in Kesko - K-Group, one of Finland’s top supermarket chains. We’re rolling out four great SKUs, bringing a combo of juicy dates and candy-like flavours to Finnish snack aisles. This launch is another big step as True Dates continues to push into new markets across Europe. A big shoutout to our local partner, Lejos Oy, for supporting in making it happen. Onwards and upwards! 💚

Sour Apple’s here to shake things up! 🍏 World, meet True Dates Sour Apple. We couldn’t be more excited to launch this unique flavour, and we’re confident it’s going to be a bestseller 😋 Crafted to capture the sour candy trend with the rich sweetness of our dried dates, Sour Apple is a game-changer for anyone who loves a bit of tang in their snack. A huge thanks to our good friends at 7-Eleven Danmark, who are exclusively stocking Sour Apple until the end of the year, so you can get an early taste. With Sour Apple, we’re keeping True Dates on the move, pushing the boundaries for what a better snacking can be and proving there’s always room for more innovation.

💡Bliv vores nye Key Account Manager! Er du klar til at tage næste skridt i din karriere og spille en vigtig rolle i vores vækstrejse? Hos True Co. søger vi nemlig en Key Account Manager, som kan hjælpe os med at drive udviklingen videre. Lyder det som noget for dig? Tjek det vedhæftede dokument for mere info – vi ser frem til at høre fra dig 🫶🏼

🛍️ Stock sale starting this weekend in Copenhagen – save big on our goodies! We’re clearing out some stock at our premises, and you’re invited to snag some amazing deals on True Gum, True Mints, and the new popular True Dates! 🍬 These products may come with a little “character”. Some items might have a shorter best-before date or a minor packaging flaw, but they’re still perfectly enjoyable. Drop by, grab some of your favorites, and help us give these tasty goodies a good home! Some products are up to 80% off, so get 'em while they're hot ❤️🔥 Details and openings times are as follows 👇🏻 Sunday 10th of November - from 10.00 - 16.00 Monday 11th of November - from 15.00 - 18.00 Tuesday 12th of November - from 15.00 - 18.00 Wednesday 13th of November from 15.00 - 18.00 Thursday 14th of November from 15.00 - 18.00 Friday 15th of November from 15.00 - 18.00 Location for the stock sale is: Fabriksparken 25 2600 Glostrup Denmark We hope to see you there!

What happens when you lock our in-house team in a gum lab for months? 🔒👀 Well, you get a better chewing experience, that’s what! 🧪💥 After a lot of taste tests (and probably way too much gum chewing), we’ve significantly improved our process to bring you True Gum 2.0 – same plant-based ingredients, just a way smoother, softer, and more homogenous chew. So, look out for the ‘New Recipe’ sticker next time you grab a pack of True Gum. We’ve done the hard work, now you just need to enjoy the gum. And hey, we’re proud to keep pushing forward. Every tweak makes our plastic-free gum a stronger, viable alternative to the plastic-based stuff. We’re committed to making sustainable chewing not just possible, but actually better 🌱

Meet us at SIAL in Paris! 🇫🇷 We’re excited to announce that True Co. will be at SIAL Paris this year! We’ll be showcasing our full range of innovative, plant-based snacks: True Gum, True Mints, and our new popular True Dates. Whether you’re an old friend or a new face, we’re ready to connect, share our journey, and explore new partnerships. If you’re passionate about sustainability and innovation in snacking, let’s meet up and see how we can collaborate. Catch both Morten and Jacob at our booth across all fair days — we can’t wait to meet you there! 🥳 #TrueCo #SIALParis #SustainableSnacking #Innovation #TrueGum #TrueMints #TrueDates