The BVA Family

Take a look back at #HAC2024 with Antoine Ferrère! 🩺   Last September, we had the privilege of hosting Antoine Ferrere at The Human Advantage Conference, where he shared his expertise as Global Head of Behavioral and Data Science, Ethics, Risks & Compliance at Novartis. During the roundtable discussion titled "𝐿𝑒𝑣𝑒𝑟𝑎𝑔𝑖𝑛𝑔 𝐵𝑒ℎ𝑎𝑣𝑖𝑜𝑟𝑎𝑙 𝑆𝑐𝑖𝑒𝑛𝑐𝑒 𝑓𝑜𝑟 𝐻𝑅 𝐸𝑥𝑐𝑒𝑙𝑙𝑒𝑛𝑐𝑒: 𝑇𝑟𝑎𝑛𝑠𝑓𝑜𝑟𝑚𝑖𝑛𝑔 𝑇𝑒𝑎𝑚𝑠, 𝐶𝑢𝑙𝑡𝑖𝑣𝑎𝑡𝑖𝑛𝑔 𝑉𝑎𝑙𝑢𝑒𝑠, 𝑎𝑛𝑑 𝐸𝑛𝑠𝑢𝑟𝑖𝑛𝑔 𝑃𝑠𝑦𝑐ℎ𝑜𝑙𝑜𝑔𝑖𝑐𝑎𝑙 𝑆𝑎𝑓𝑒𝑡𝑦," Antoine highlighted how #behavioralsciences can assist pharmaceutical companies in promoting positive #behaviors towards #medications on the market. 🧠❤   In this interview, Antoine stresses the significance of considering social and behavioral sciences, alongside medical and technical aspects, to facilitate the adoption of medications and reduce skepticism about them. Share your thoughts in the comments, and read more about Antoine's roundtable speech with Dana Vigier, MD and Jean-Christophe Barland in our article 👉 https://lnkd.in/e6ZDnqAz CC | Eric Singler | Ted Utoft | Emilie Boutes | Isabelle LE | Tiphaine Breton

🌟𝗟𝗲𝗮𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝘄𝗮𝘆 𝗶𝗻 𝘀𝘂𝗽𝗽𝗼𝗿𝘁𝗶𝗻𝗴 𝗼𝘂𝗿 𝗶𝗻𝘁𝗲𝗿𝗻𝘀 𝗮𝗻𝗱 𝗮𝗽𝗽𝗿𝗲𝗻𝘁𝗶𝗰𝗲𝘀!  At yesterday’s ceremony hosted by ChooseMyCompany, The BVA Family proudly received the HappyIndex® Trainees label for the second year in a row! This prestigious recognition celebrates companies in France that excel in delivering exceptional internship and apprenticeship programs. 🔍 This year, we surveyed our interns and apprentices on the quality of resources and our organizational commitments. The results are in: a score of 𝟯.𝟵𝟭/𝟱 (an improvement from 3.89/5 in 2023) with 77% positive feedback! We’re committed to continuously enhancing the experience and development of students during their #internships and #apprenticeships at The BVA Family. 👉 Want to learn more about our company, HR initiatives, and current opportunities? 𝗩𝗶𝘀𝗶𝘁 𝗼𝘂𝗿 𝗽𝗮𝗴𝗲 𝗼𝗻 𝗪𝗲𝗹𝗰𝗼𝗺𝗲 𝘁𝗼 𝘁𝗵𝗲 𝗝𝘂𝗻𝗴𝗹𝗲: https://lnkd.in/d-EiQSEX cc Roxane Gomes, Alexia Guabsi, Audrey Manicord, Soline DUREY, Elea M., Laury Guyot

🤖 "We need to accept—though it's difficult—that if we're using an AI model, it is because there are situations where it knows better than we do." – Olivier Sibony at #HAC2024 It was an honor to welcome Professor Olivier Sibony to The Human Advantage Conference last September. He delivered an impactful keynote on "𝑻𝒉𝒆 𝑪𝒐𝒏𝒕𝒓𝒊𝒃𝒖𝒕𝒊𝒐𝒏𝒔 (𝒂𝒏𝒅 𝑹𝒊𝒔𝒌𝒔) 𝒐𝒇 𝑨𝒓𝒕𝒊𝒇𝒊𝒄𝒊𝒂𝒍 𝑰𝒏𝒕𝒆𝒍𝒍𝒊𝒈𝒆𝒏𝒄𝒆 𝒕𝒐 𝑺𝒕𝒓𝒂𝒕𝒆𝒈𝒊𝒄 𝑫𝒆𝒄𝒊𝒔𝒊𝒐𝒏-𝑴𝒂𝒌𝒊𝒏𝒈 𝒇𝒐𝒓 𝑳𝒆𝒂𝒅𝒆𝒓𝒔."   💡 Professor Sibony highlighted a crucial paradox in his talk and a follow-up interview: while we tend to believe human judgment should always have the final say, the very reason we use AI is that it can surpass human capabilities in certain situations. 📣 𝗛𝗲 𝘂𝗿𝗴𝗲𝘀 𝗹𝗲𝗮𝗱𝗲𝗿𝘀 𝘁𝗼 𝗮𝗱𝗼𝗽𝘁 𝗮 𝘁𝘄𝗼-𝗳𝗼𝗹𝗱 𝗱𝗶𝘀𝗰𝗶𝗽𝗹𝗶𝗻𝗲 𝘁𝗼 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗹𝘆 𝗹𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗔𝗜: - Rigorously validate any AI model to ensure its average decision-making performance exceeds human capabilities. - Recognize that disagreeing with the AI model should only occur in rare instances where we possess unique information the model lacks. In all other situations, we must trust the #AI's model. 💬 What are your thoughts on this leadership challenge? How do you strike a balance between human intuition and AI-driven insights in your #DecisionMaking processes? Share your thoughts in the comments, and read more about Professor Sibony's keynote in our article 👉https://lnkd.in/eRMzMynx CC | Eric Singler | Richard Bordenave | Ted Utoft | Emilie Boutes | Isabelle LE | Tiphaine Breton | Marco Henriques Costa

🔍 𝗟𝗼𝗼𝗸 𝗯𝗮𝗰𝗸 𝗮𝘁 #HAC2024: Insights from Pierre Chandon! Last september, we were honored to welcome Pierre Chandon to The Human Advantage Conference, where he shared his expertise as a marketing professor at INSEAD. In his keynote, "𝑾𝒉𝒊𝒄𝒉 𝒉𝒆𝒂𝒍𝒕𝒉𝒚 𝒆𝒂𝒕𝒊𝒏𝒈 𝒏𝒖𝒅𝒈𝒆𝒔 𝒘𝒐𝒓𝒌 𝒃𝒆𝒔𝒕? 𝑳𝒆𝒔𝒔𝒐𝒏𝒔 𝒇𝒓𝒐𝒎 𝒂𝒄𝒂𝒅𝒆𝒎𝒊𝒄 𝒓𝒆𝒔𝒆𝒂𝒓𝒄𝒉 𝒐𝒏 𝒉𝒐𝒘 𝒃𝒓𝒂𝒏𝒅𝒔 𝒄𝒂𝒏 𝒄𝒓𝒆𝒂𝒕𝒆 𝒘𝒊𝒏-𝒘𝒊𝒏 𝒏𝒖𝒅𝒈𝒆𝒔" Professor Chandon revealed how #brands can encourage healthier food choices through impactful nudges. 🧠🍕 In an exclusive interview, he dives into the inspiration behind his career in marketing and #ConsumerBehavior around food, what drives him daily as a researcher, and why participating in events like #HAC is so meaningful to him. 💬 We’d love to hear your thoughts! Share in the comments, and discover more about his keynote in our article 👉 https://lnkd.in/exWRd5Ug CC | Eric Singler | Richard Bordenave | Ted Utoft | Emilie Boutes | Isabelle LE | Tiphaine Breton | Marco Henriques Costa

🚀 𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗶𝗻𝗴 𝗕𝗿𝗮𝗻𝗱𝗫𝗣, 𝗮 𝗻𝗲𝘄 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝘁𝗼 𝗺𝗲𝗮𝘀𝘂𝗿𝗲 𝗮𝗻𝗱 𝗼𝗽𝘁𝗶𝗺𝗶𝘀𝗲 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱'𝘀 𝗶𝗺𝗽𝗮𝗰𝘁! 🚀   We’re excited to announce the launch of 𝗕𝗿𝗮𝗻𝗱𝗫𝗣, an innovative solution developed by The BVA Family and its brands BVA, BVA BDRC & BVA Doxa 🌍✨ In a world where consumers hold more power than ever, #BrandXP offers a 360° view of your brand’s health. By combining #AI and #BehavioralScience, this solution digs deep into consumer perceptions and emotions, providing actionable insights to elevate your brand’s image and optimize customer experiences.   🎯 𝗞𝗲𝘆 𝗕𝗲𝗻𝗲𝗳𝗶𝘁𝘀 𝗼𝗳 𝗕𝗿𝗮𝗻𝗱𝗫𝗣: - Gain a comprehensive view of brand health, including valuable insights into customer experiences. - Discover what your target audience truly thinks through AI-powered analysis and Behavioral Science-informed metrics. - Make data-driven decisions with powerful simulation tools that model various business scenarios. - As brands continue to navigate an ever-evolving market landscape, BrandXP empowers businesses to stay ahead by transforming consumer insights into impactful strategies. 📩 𝗪𝗮𝗻𝘁 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝗵𝗼𝘄 𝗕𝗿𝗮𝗻𝗱𝗫𝗣 𝗰𝗮𝗻 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱? Visit now our website and contact our experts  👉 https://lnkd.in/eUCti2uG #BrandHealth #ConsumerInsights #DataDrivenMarketing #BrandStrategy

🤳 𝗝𝗼𝗶𝗻 James Keleher 𝗳𝗼𝗿 𝗮𝗻 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝘄𝗲𝗯𝗶𝗻𝗮𝗿 𝘄𝗵𝗲𝗿𝗲 𝘄𝗲'𝗹𝗹 𝘂𝗻𝘃𝗲𝗶𝗹 𝗕𝗿𝗮𝗻𝗱𝗫𝗣, 𝘁𝗵𝗲 𝗴𝗮𝗺𝗲-𝗰𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝘁𝗼 𝗲𝗹𝗲𝘃𝗮𝘁𝗲 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝘂𝘀𝗶𝗻𝗴 #BehavioralScience 𝗮𝗻𝗱 #Ai!   The BVA Family is excited to invite you to a webinar 𝗼𝗻 𝗝𝗮𝗻𝘂𝗮𝗿𝘆 𝟮𝟭, 𝟮𝟬𝟮𝟱, where we will introduce #BrandXP 🚀, our revolutionary approach to brand measurement. This cutting-edge tool combines Customer Experience (#CX), behavioral science, and the power of AI to uncover what consumers really think about your brand.   [📆 SAVE THE DATE] 21 JANUARY, 2025 🕛 11 AM (UK time) 🕛 12 PM (Paris & Milano time) 𝗥𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝗻𝗼𝘄 𝗳𝗼𝗿 𝗳𝗿𝗲𝗲! 👉 https://lnkd.in/eADX95-y 𝗗𝘂𝗿𝗶𝗻𝗴 𝘁𝗵𝗶𝘀 𝘀𝗲𝘀𝘀𝗶𝗼𝗻 𝘄𝗶𝘁𝗵 James Keleher (ESA Retail) and James Myring (BVA BDRC), 𝘆𝗼𝘂'𝗹𝗹: 🧠 Gain a comprehensive view of your brand’s health – including the impact of customer experience on users of your products or services. 💖 Get to the heart of what your target audience really thinks – with BeSci-informed measures and cutting-edge AI solutions to enhance data collection and analysis. 📊 Make data-driven decisions that propel your brand forward – with clear KPIs and powerful simulation tools to model the impact of different scenarios.   𝗗𝗼𝗻’𝘁 𝗺𝗶𝘀𝘀 𝘁𝗵𝗶𝘀 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝘁𝗼 𝗲𝗹𝗲𝘃𝗮𝘁𝗲 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱! 🌟 #webinar #event #brand CC | Stephane Marcel | Raphaël CLAVE | Fabienne Galzin | Isabelle LE | BVA | marie Boymond | Nikos Kotoulas | Alessia Cannoletta

🌍 𝗧𝗵𝗲 𝗕𝗩𝗔 𝗙𝗮𝗺𝗶𝗹𝘆 𝗿𝗲𝗹𝗲𝗮𝘀𝗲𝘀 𝗶𝘁𝘀 𝗳𝗶𝗿𝘀𝘁 𝗖𝗮𝗿𝗯𝗼𝗻 𝗙𝗼𝗼𝘁𝗽𝗿𝗶𝗻𝘁 𝗥𝗲𝗽𝗼𝗿𝘁!  𝗧𝗵𝗲 𝗕𝗩𝗔 𝗙𝗮𝗺𝗶𝗹𝘆 𝗽𝘂𝗯𝗹𝗶𝗲 𝘀𝗼𝗻 𝗽𝗿𝗲𝗺𝗶𝗲𝗿 𝗕𝗶𝗹𝗮𝗻 𝗖𝗮𝗿𝗯𝗼𝗻𝗲 ! 🚀 We're taking a bold step forward in our environmental commitment by publishing our first-ever Carbon Footprint Report for our French companies. Why does it matter? Because acting today means investing in a more sustainable future for everyone. 🌱 💡 Read how we are getting ahead of regulations and already working to reduce our carbon footprint! 🔗 EN : https://lnkd.in/dMCtRhSw 🔗 FR : https://lnkd.in/dS3SzxnD #Sustainability #CarbonFootprint #Environment #GreenTransition #CSR #SustainableFuture cc Eugénie Noël | Eric Singler | Beltrande Bakoula | Hélène Duong | Tiphaine Breton | BVA Xsight | BVA Nudge Consulting | BVA People Consulting | Hubicus | BVA Data Factory | PRS IN VIVO

𝗢𝗻 𝘁𝗵𝗶𝘀 𝗪𝗼𝗿𝗹𝗱 𝗠𝗲𝗻𝘁𝗮𝗹 𝗛𝗲𝗮𝗹𝘁𝗵 𝗗𝗮𝘆, the BVA BDRC teams are looking back at insights from a groundbreaking study 🔍 Produced last year and conducted in partnership with BRAND UKRAINE and Alligator Digital, this study provides a global overview of attitudes towards mental health in different regions of the world and how Generation Z is changing perceptions around mental disorders. Congratulations to the BVA BRDC teams for their work! 🎉 #mentalhealth #insights

🎉 𝗪𝗵𝗮𝘁 𝗮𝗻 𝗶𝗻𝗰𝗿𝗲𝗱𝗶𝗯𝗹𝗲 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 𝗮𝘁 #HAC2024! 🎉 After two days of intense, insightful discussions, we want to extend a huge thank you to everyone who made this event possible! 🙏   ✨ 𝗧𝗼 𝗼𝘂𝗿 𝗮𝗺𝗮𝘇𝗶𝗻𝗴 𝘀𝗽𝗲𝗮𝗸𝗲𝗿𝘀, who shared their expertise and inspired us with forward-thinking insights. ✨ 𝗧𝗼 𝗼𝘂𝗿 𝗱𝗲𝗱𝗶𝗰𝗮𝘁𝗲𝗱 𝗽𝗮𝗿𝘁𝗶𝗰𝗶𝗽𝗮𝗻𝘁𝘀, thank you for your engagement and for making these discussions even richer. ✨ And a special thanks 𝘁𝗼 𝘁𝗵𝗲 𝘁𝗲𝗮𝗺𝘀 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝘁𝗶𝗿𝗲𝗹𝗲𝘀𝘀𝗹𝘆 𝗯𝗲𝗵𝗶𝗻𝗱 𝘁𝗵𝗲 𝘀𝗰𝗲𝗻𝗲𝘀, ensuring everything ran smoothly from start to finish.   These two days were packed with learning, innovation, and meaningful exchanges—and it wouldn't have been possible without all of you. 💡🤝   Check out the highlights from Day 2 in our recap video 🎥👇 We look forward to continuing this conversation and building on the insights shared during the conference.   𝗔𝗻𝗱 𝗻𝗼𝘄… 𝘀𝗲𝗲 𝘆𝗼𝘂 𝗻𝗲𝘅𝘁 𝘆𝗲𝗮𝗿 𝗮𝘁 #HAC2025! 😉 #ThankYou #Innovation #Leadership #AI #BehavioralScience Eric Singler | Emilie Boutes | Ted Utoft | Tiphaine Breton | Isabelle LE | Hélène Duong | Chloë Pasteau | Fadia Zouggari | Marco Henriques Costa | ALEXY SAIGHI | Marylène Veyron

🌟 Join us NOW for the CLOSING KEYNOTE of #HAC2024! 🌟 We are excited to welcome Gerd Gigerenzer from University of Potsdam for his closing keynote entitled: "𝗛𝗼𝘄 𝘁𝗼 𝗦𝘁𝗮𝘆 𝗦𝗺𝗮𝗿𝘁 𝗶𝗻 𝗮 𝗦𝗺𝗮𝗿𝘁 𝗪𝗼𝗿𝗹𝗱". As we conclude two intense days of exploration around AI and Behavioral Sciences, Gerd will share invaluable insights on navigating our increasingly complex world. Don’t miss this opportunity to learn from one of the leading experts in the field 👉 https://lnkd.in/e7DHUrQp!