Fairgen

New on the Fairgen blog 🚀 Synthetic data and digital twins are no longer just buzzwords– they’ve become the secret weapon behind brand strategies. Rethinking operational systems and data applications, this piece explores how brands connect and thrive in a world of insights. Check it out!

Proud of our CEO, Samuel Cohen, for being nominated for the Significant Insights Global 30-Under-30! This recognition celebrates the next generation of global leaders poised to make a major impact in research, data, analytics, and insights. Check out his personal journey and thoughts on the industry. 🚀  

“𝐖𝐢𝐭𝐡 𝐨𝐮𝐫 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐫𝐞𝐚𝐥𝐢𝐳𝐢𝐧𝐠 𝐀𝐈 𝐢𝐬 𝐡𝐞𝐫𝐞 𝐚𝐧𝐝 𝐫𝐞𝐚𝐝𝐲 𝐭𝐨 𝐛𝐞 𝐮𝐬𝐞𝐝, 𝐢𝐭 𝐦𝐮𝐬𝐭 𝐛𝐞 𝐫𝐞𝐚𝐟𝐟𝐢𝐫𝐦𝐞𝐝 𝐭𝐡𝐚𝐭 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲 𝐥𝐢𝐞𝐬 𝐧𝐨𝐭 𝐢𝐧 𝐫𝐞𝐩𝐥𝐚𝐜𝐢𝐧𝐠 𝐡𝐮𝐦𝐚𝐧𝐬, 𝐛𝐮𝐭 𝐢𝐧 𝐡𝐞𝐚𝐫𝐭𝐞𝐧𝐢𝐧𝐠 𝐡𝐮𝐦𝐚𝐧-𝐦𝐚𝐜𝐡𝐢𝐧𝐞 𝐝𝐲𝐧𝐚𝐦𝐢𝐜𝐬 𝐟𝐨𝐫 𝐝𝐞𝐞𝐩𝐞𝐫 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐚𝐧𝐝 𝐛𝐞𝐭𝐭𝐞𝐫 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧-𝐦𝐚𝐤𝐢𝐧𝐠.” By 2030, we will be navigating a vastly different world, shaped by the integration of AI across all sectors of society. Read our latest blog post to explore how we can tap into the synergy of human intelligence and the speed and scalability of machines for market research, ensuring we fully realize the potential of both. 🚀

Excited to share our latest ESOMAR paper called "Synthetic Data in Marketing Studies: Exploring the promise of generative AI and synthetic data," created in collaboration with Thomas Duhard from GROUPE IFOP as part of ESOMAR Congress 2024 🚀 In this paper, we dive into the promising potential of synthetic data and generative AI to transform market research. Discover how AI can improve the representation of under-sampled groups and revolutionize data collection, providing richer granular insights in any quantitative study. A must-read for anyone looking to stay at the forefront of data-driven market research innovation!

“𝐖𝐞 𝐜𝐚𝐧 𝐠𝐨 𝐟𝐮𝐫𝐭𝐡𝐞𝐫, 𝐰𝐞 𝐜𝐚𝐧 𝐡𝐚𝐯𝐞 𝐦𝐨𝐫𝐞 𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭, 𝐦𝐨𝐫𝐞 𝐜𝐨𝐡𝐞𝐫𝐞𝐧𝐭 𝐬𝐭𝐮𝐝𝐢𝐞𝐬, 𝐚𝐧𝐝 𝐰𝐞 𝐜𝐚𝐧 𝐳𝐨𝐨𝐦 𝐢𝐧 𝐚𝐧𝐝 𝐠𝐞𝐭 𝐭𝐡𝐞 𝐛𝐞𝐬𝐭 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧𝐬 𝐨𝐮𝐭 𝐨𝐟 𝐢𝐭” said our CEO Samuel Cohen during The BVA Family Human Advantage Conference. Thank you Emilie Boutes for hosting this great chat with Estelle Cavallaro about how AI can improve research. 🚀 You can access the full talk here, skip to minute 46:40 https://lnkd.in/gMcRP-8b #HAC2024 #SyntheticData #MarketResearch

Bonjour! 🇫🇷  Exciting news! Fairgen is landing in Paris this week for the 12th Printemps des études- the Client Intelligence & Strategy Summit, happening September 26-27. This premier event brings together professionals in communications, marketing, and research to explore the latest trends in consumer insights, data strategy, and innovation. We’re looking forward to connecting and sharing insights through a mix of interactive sessions, expert panels, and networking opportunities! 🚀 Find the full summit agenda here: https://lnkd.in/eA7GNhU3 #PrintempsDesEtudes #MarketResearch #Insights #Innovation

Exciting news! Our partners at The BVA Family are hosting The Human Advantage, a fantastic free virtual conference focused on driving business and societal impact through Behavioral Science and AI. Happening tomorrow September 20 🚀 Samuel Cohen will be joining a round table discussion on "How AI Can Improve Research," alongside Estelle Cavallaro from BVA Data Factory and moderated by Emilie Boutes at 4PM IDT. Our scientific advisor, Emmanuel Candes, will be speaking on AI Safety: “Assessing the Factuality of Large Language Models” at 6PM IDT. Join us tomorrow 👉 https://lnkd.in/eHTguUfC #HAC2024 #AI

Survey fraud is a major challenge in the market research industry. From bots infiltrating surveys to disengaged respondents, maintaining quality assurance is a constant struggle. In our latest post, we share essential best practices to protect survey integrity and ensure reliable data. 🔐 Check it out 👇 #MarketResearch #QualityAssurance #DataQuality

Our team in action! 🚀 Thank you to everyone who stopped by and connected with us at ESOMAR Congress this year! We are also very grateful for all those who joined our talks 🙏  To recap: - Samuel Cohen and Thomas Duhard took on the main stage to discuss the promising use of synthetic data in marketing studies. - Samuel Cohen participated in an engaging conversation on synthetic data for modern insights with a fantastic panel of experts, moderated by ESOMAR President Ray Poynter.  - Samuel Cohen and Mathias Kammoun shared the stage discussing how layered defenses can combat survey fraud in research– a growing issue in our field. #ESOMARCongress24

A huge thank you to the 500 attendees who joined us to discuss synthetic data in marketing studies at the ESOMAR Congress in Greece. 🎤🇬🇷 Our session was led by our CEO, Samuel Cohen, alongside our dear partner, Thomas Duhard from GROUPE IFOP. 🎥 Watch the full session at the link below and hear more about some of these key takeaways: - Why leading brands should leverage synthetic data for unprecedented granularity. - The best and most advanced validation framework for responsibly integrating augmented synthetic respondents. - How IFOP refined its understanding of swing voter groups ahead of the EU elections - How Frank Brezout from L'Oréal explored this technology to zoom in on rare products. Link (skip to time 3:42:50): https://lnkd.in/gASEMH2z #ESOMARCongress24 #MarketResearch #SyntheticData