Sonoro Global Media Corp.

Podcasts offer something special—intimacy, trust, and authenticity. Hosts become trusted friends, making their recommendations resonate, especially with US Hispanic audiences who spend 37% more on beauty annually than others. “In podcasting, what you have in this era where people are so bombarded by information, bombarded by data, bombarded by messages from brands [is] the idea that someone is helping drive and unfold a story in an organic way,” says Sonoro’s CEO, Joshua Weinstein. “I think consumers want that, young and old.” At Sonoro, brands like Estée Lauder and Cover Girl have tapped into this power to connect deeply through storytelling. Discover how podcasting is transforming beauty advertising, and why it’s the medium of choice for forward-thinking marketers.

Two of our shows are Silver Signal Awards winners! We're incredibly proud of the entire "Crumbs" team for taking the Silver in the LGBTQ+ category AND winning the Listener's Choice distinction. Season 3 of the series comes out next year - so keep an ear out! And huge congrats to the team behind "Humo: Murder and Silence in El Salvador" for being recognized with Silver in the Documentary category. The show was a huge undertaking for our team and partners, and we're thrilled their work is receiving this major recognition.

Multicultural marketing should be the new normal. By 2060, 1 in 4 Americans will likely be Latino, according to U.S. Census projections. Since the peak of the Covid pandemic, Latinos have accounted for 90% of the United States’ population growth. This isn’t just a cultural shift— it’s a game-changer for how we do business. Today’s average consumer is becoming more diverse than many realize, and decision-makers must adapt to this entirely new, highly multicultural reality to win. https://lnkd.in/gxsJEkC7 

We are thrilled to announce that 7 Sonoro podcasters and 3 original shows have been nominated for the prestigious Premios PRODU 2024! 🎙️💜 Premios PRODU is the only audiovisual industry award recognizing Latinx and Spanish-language production. We are honored to have our podcasts recognized by such a prestigious organization.  Congratulations to all of our amazing creators!

This Hispanic Heritage Month, Sonoro is sharing how we empower Latinx creators with opportunities to bring their content to life and reach a global audience. With nearly 70 million US Hispanics and over half a billion Spanish speakers worldwide, we’re shaping the future of entertainment by ensuring that the voices of our community are heard and supported. Our audio-first approach not only allows us to rapidly develop content, but also provide creators the chance to have their ideas financed and distributed on a global scale. “We believe the creators of this community should have the opportunity to exploit their ideas, have their content financed, and seen around the world,” says Joshua Weinstein, Sonoro co-founder and CEO. Sonoro is more than just a platform—we're a launchpad for Latinx creators to make a global impact.

Innovative storytelling requires innovative storytellers. That’s why Sonoro is proud to be recognized as one of Fast Company's Best Workplaces for Innovators in 2024. Our team is producing content catered to the new mainstream audience: multicultural consumers, especially the Latino population which has comprised 90% of the US’ population growth since 2020. At a time when audiences can swipe between limitless libraries of content in just a few taps, our team develops and delivers content that consumers actually engage with. It’s what allowed us to become the 3rd largest global podcast network, and develop IP that platforms like Netflix, Amazon, and Spotify crave.    Innovation never ends. To learn about what we’re working on next, learn more here:  https://lnkd.in/g_dY2VHV

Sonoro Global Media Corp. is paving a unique path for developing authentic Latino content at scale and distributing that content globally. Sonoro’s co-founders Joshua Weinstein and Camila Victoriano joined Claire A.'s latest episode of 'The Media Mix’ to discuss our work and how podcasts are becoming the new pilots for television series. Camila shared, “This is an exciting way to generate dozens of new ideas across genres, across formats that move beyond identity and really allow Latinos to tell their stories and hear the stories that they want to hear." Sonoro’s strategy has already successfully brought more Latino stories to Hollywood. Learn more about the model that propelled Sonoro to reach 88 million downloads. 

In four short years, Sonoro has built the 4th largest podcast network in the world, an achievement recognized by Podtrac, Inc. Yesterday at the IAB Podcast Upfront, we unveiled four groundbreaking partnerships. First, we’re proud to announce our partnership with Suma Wealth, the premier platform empowering young Latinos in the US to get personalized financial tools. Together we are launching an original series dedicated to financial literacy, with content available across audio, social media and video. This series will entertain and educate young Latinos ready to take control of their economic and purchasing power - which today is over $3.4 trillion. Next, we’re thrilled to share our partnership with Funny Or Die, the #1 digital comedy brand. Their upcoming slate of video and audio podcast series will engage their multicultural audience of over 40 million people across all platforms, and extend into our own existing global network. "Bless These Braces," first in the slate, was launched earlier this year and is hosted by writer-comedian Tam Yajia, who reflects on her Jewish-Latina upbringing and dives deep into the memories of those awkward teenage years with her comedian guests. Sci-fi fans also have a treat coming their way with the release of “Faraway” a scripted sci-fi series. It follows Camila Aguilar, a teen whose astronaut mother is presumed dead after a space mission goes awry. The next day, Camila receives a mysterious device called the Orion, which is programmed with her mother’s voice. This series was created by award-winning filmmaker Matthew Castellanos and co-written by Castellanos and Brett Melnick. Lastly, we are so glad to announce “Zone of Silence” produced by and starring Mario Lopez and Eric Winter. This series explores an area in Mexico that has witnessed alien sightings and inexplicable wildlife mutations… but our friends can better describe this voyage (see below). We’re elated to unveil these transformative partnerships with leading and emerging Latinx talent. For us, diversity is not about "checking the box" – it’s our key to success. Stay tuned for more exciting updates in the weeks to come.

Today we binge-dropped Humo: Murder and Silence in El Salvador, our latest nonfiction series, in both English and Spanish. It is a riveting investigation into a serial killer that leads our journalists to a hidden mass grave. Ultimately, they will uncover much more than they bargained for and fall deep into a web of secrets and cover-ups. Listen to all of the episodes wherever you get your podcasts: https://lnkd.in/gzDmdmpp

We are thrilled to have won Best Fiction Podcast at The Podcast Academy Ambies last night, alongside our partners at Audible. PREVIA: A Tech Heist is a genre-bending, bilingual podcast that came together thanks to the hard work of our team, creative collaborators, and incredible cast. We’re looking forward to welcoming new listeners to the show and to continue telling premium stories by Latinos for a global audience.