Publicis Le Pont

At PXP CEE, we envision a workplace where health and well-being are fully supported, empowering each of us to thrive without compromise. As we reflect on October’s Breast Cancer Awareness Month and entered Movember for men’s health, we’re reminded of the importance of awareness, prevention, and support. These months shine a spotlight on critical health issues: 1 in 8 females will develop breast cancer in their lifetime, and early detection raises the survival rate to 99%. For males, prostate cancer impacts 1 in 8, and regular screenings can make a significant difference in outcomes.  Awareness months are a call to action to prioritize health, foster open conversations, and ensure everyone has the support they need. We’re proud to stand with Publicis Groupe’s Working with Cancer initiative, championing a workplace where those facing health challenges are met with understanding and compassion. Our commitments include:  🎗️Job Security: Providing one year of job, salary, and benefits security for employees diagnosed with cancer, so they can focus on their health.  🎗️Personalized Career Support: Tailored assistance to ease employees’ transitions back to work after treatment.  🎗️Peer Community: Access to a trained support network through our internal Marcel platform.  🎗️Caregiver Flexibility: Customized support for employees in caregiver roles, helping them balance work and caregiving.  With 1 in 2 people likely to face a cancer diagnosis at some point in their lives, the Working with Cancer initiative is building a recovery-friendly, stigma-free culture. Let’s keep these conversations going - prioritize health, support each other, and make well-being a focus every day.   #PXPCEE #PublicisGroupe #WorkingWithCancer #HealthAwareness #BreastCancerAwareness #Movember 

Visiting Web Summit in Lisbon was an exciting journey into the future of tech and innovation. Thank you to all the inspiring speakers and the Web Summit team for hosting such a dynamic event. Let’s build on these insights and continue to shape the future together! Explore our team’s - Anna Więckiewicz, Magdalena Vincent, Kamila Głowacka and Łukasz Błaszczyk - key takeaways and experiences here! 🔥 #PublicisGroupe #PublicisLePont #PXPCEE #WebSummit2024 #Innovation #AI #TechTrends 

We’re proud to announce that Publicis Le Pont and PXP officially signed the Diversity Charter in Poland!    At Publicis Groupe, we believe diversity is a key driver of innovation and success. By embracing different perspectives, experiences, and backgrounds, we foster an inclusive culture that not only respects but also celebrates what makes us unique.    With this commitment, we are taking active steps to ensure:  ✅ Equal rights and opportunities for all.  ✅ A workplace free from discrimination.  ✅ Fair recruitment, training, promotion, and remuneration practices.  ✅ Open dialogue and transparent communication with all stakeholders.  ✅ Continuous education and awareness-building to combat biases.    Together, we’re building a stronger, more innovative, and inclusive organization. 💼🌟 #PublicisGroupe #PXPCEE #DiversityCharter

In mid-September at DMEXCO - Digital Marketing Expo & Conference, the future of digital marketing was mapped out, with a focus on the essential roles of an innovative mindset, practical AI integration, and advanced e-commerce strategies. Our team members, Marta Iwankiewicz and Kasia Chacinska, learned invaluable lessons that are set to shape our approaches moving forward.    💡 Cultivating an innovative mindset  Christian Vogel drove home the necessity of an innovative mindset in modern marketing: “AI is an instrument for growth and it’s seen as an option. It’s not an option anymore.” Mirroring also what Diana Degraa, the CEO of Initiative Media said: “Flexibility in mindset is crucial, stagnation is death!"    📣 AI as a practical marketing tool  AI is becoming an integral part of the marketing toolkit. Daniel Hulme highlighted AI’s diverse applications, from automating routine tasks to generating insightful content, while Stefan Mohr reminded us, “Everybody can play with AI, but not everyone can produce quality content” underscoring the importance of creativity alongside technology.    🌐 E-commerce and consumer insights  E-commerce discussions led by Google’s Sarah Ashley and WIRED’s Charlie Burton revealed that 82% of consumers appreciate AI that minimizes shopping time. Also Linda Hoffmann (Guddat) of Shopify highlighted the 'retail everywhere' era, stressing the importance of omnichannel experiences that meet consumer needs anytime, anywhere.    #DMEXCO2024 was an energizing event filled with new insights and interesting discussions. What strategies are you considering to integrate these insights into your digital marketing efforts?    #PublicisGroupe #PublicisLePont #PXPCEE #DMEXCO2024 #DigitalMarketing #EcommerceInnovation #AI 

#onGenAI Our new whitepaper, "Supercharging Content Production with GenAI: Turning Buzzwords into Scalable Practices – A Cross-Sector Analysis," is now available! Explore how to integrate AI into operations and content production, and how different sectors, such as Pharma, Beauty, FMCG, and Automotive, can utilize GenAI while considering regulatory and ethical factors. ⚙️ As you set out on your journey with GenAI, keep these first steps in mind: ▫️ Engage in a discovery phase to identify needs and tool capabilities ▫️ Segment production processes to identify opportunities for automation and the integration of AI optimization tools ▫️ Work toward industry-specific agreements, and strive to achieve a consensus on when and how to potentially use GenAI tools ▫️ Evaluate working methods and feedback loops. While incorporating AI opens doors, it may not encompass all previous features and modification opportunities ▫️ Ensure data protection Ready for more? Download the Whitepaper here: https://lnkd.in/g6ZBxSj9 #PublicisGroupe #PXP #PublicisLePont

🌐 "Digital transformation is revitalizing all business processes by infusing new technologies." Join Massimo De Angelis, Client Service Director and CEE Commerce Lead at PXP & Publicis Le Pont, as he shares his insights on the dynamic advancements in this field. Uncover how AI, VR, automation, and personalization are not just reshaping #eCommerce, but also slashing costs and turning shopping into a personalized journey – with new ways to connect, engage, and satisfy consumers.   #PXPCEE #PublicisLePont #DigitalTransformation

James Morris, CEO, Creative Transformation at Publicis Groupe, EMEA, joins the 2024 LBBonline - Little Black Book Immortal Awards Jury Panel for the UK! Launched in 2018 as a modern award for the new world of advertising, The Immortal Awards celebrate the best creative and innovative works from around the globe - judged by the strongest jury possible. We look forward to seeing new ideas and talents in our industry truly stand out. #PublicisGroupe #ImmortalAwards 

#onGenAI From sparking questions to reshaping processes, generative AI is driving a revolution in the communication industry. Where does AI currently stand and where can it have a significant impact? 🤖⬇ In recent years, we have made notable progress and remarkable outcomes in: ▫️ Consumer understanding: through AI-powered extraction of insights about consumers, and wide-spread trend research and analysis ▫️ Copy generation and translation: concept generation & creative ideation, automated generation of copy, and AI-translations of copy ▫️ AI-powered modular design: focusing on modular design, AI-supported generation of components, and automated visual content completion ▫️ Quality assurance and optimization: A/B testing assets with AI, and Automated quality assurance of delivered content    Would you like to know more? Our new whitepaper on Supercharging content production with GenAI is coming out soon!    #PublicisGroupe #PXPCEE

We believe in a world where everyone can be their authentic selves, embracing their uniqueness in personal and professional realms without compromise.   PXP CEE & Publicis Le Pont, as part of Publicis Groupe, are committed to fostering diversity, equity and inclusion. This commitment includes supporting members of the LGBTQ community, and will continue to do so, by 🔹 Recruiting talents from diverse backgrounds 🔹 Ensuring more women hold top leadership positions and consider various intersections 🔹 Providing pay equity for those doing the same job with the same level of responsibility 🔹 Supporting flexible working options and worktime arrangements when one’s position allows it   Our dedication to providing opportunities, along with our efforts against systemic inequities and unconscious bias, paves the way. Because each perspective from our colleagues and partners, every personal story, and every step we take together contributes to our collective value and strengthens us each passing day.   #PublicisGroupe #PXPCEE #pride #diversity

This year's Shoptalk Europe in Barcelona brought together the brightest minds in the industry, providing a vision of the future of retail and ecommerce. Our own Klaudia Kitowska, eCommerce Strategy Lead, and Guillermo Alonso Fernández, Head of eMerchandising and Regulatory Submissions at PXP CEE, attended the event and shared their insights. A key takeaway? Explore the full article on LBBO for detailed insights. ➡ https://lnkd.in/dHmrjiea #PublicisGroupe #PublicisLePont #PXP #ShoptalkEurope2024