ADNA (Audience DNA)

In the consumer insights industry, most of our work remains confidential—but every now and then, we get the rare chance to talk about the impact we’ve created. Our studies for Castrol in ASEAN is one such opportunity. From speaking with 3,646 bike riders and 309 mechanics across multiple markets in just 2 weeks to shaping the business case, the CVP and comms strategy, the insights we generated played a key role in launching Castrol’s innovative product. We’re thrilled to see this effort recognised with the Adam Smith Award for Best in Class Treasury Solution in ASEAN. A proud moment for Castrol and for ADNA too! #MarketResearch #Innovation #ClientImpact #mrx

🚀 Exciting Partnership Announcement! 🚀 ADNA (Audience DNA) and GrowthMelos have joined forces to deliver groundbreaking business growth solutions. Our strategic partnership combines the power of agile quant market research with expert GTM consulting. Why this partnership matters? •⁠  ⁠Unmatched Expertise: Combine Growth Melos's deep understanding of customer relevance and sustainable growth with ADNA's cutting-edge research capabilities and vast access to 600+ million people across 120+ countries. •⁠  ⁠Data-Driven Insights: Leverage ADNA's proprietary platform to gather authentic consumer insights and fuel Growth Melos's strategic recommendations. •⁠  ⁠Accelerated Growth: Benefit from a holistic approach that seamlessly integrates robust research with strategic planning & execution. Meet the Leaders: •⁠  Vineet KUMAR from Growth Melos, spearheading the partnership in Singapore. •⁠  ⁠Len Augustine from Growth Melos, leading the way in providing tailored growth solutions for Australian clients. •⁠  ⁠Mineo Kamiyama from Growth Melos, driving growth initiatives in Japan. •⁠  ⁠Nishant Kaushal from ADNA, providing the  thought-leadership on research In today's competitive landscape, brands need more than just data. They need actionable insights that fuel transformative growth strategies and needed it yesterday! That's where we come in. Ready to take your business to the next level? Let's connect to explore how our partnership can help you achieve your goals. 🌟 #GoToMarket #MarketResearch #Partnership #Growth #Innovation #BusinessStrategy #ADNA #GrowthMelos #GrowthStrategy #Insights #DataDrivenGrowth  #BusinessInsights  #GlobalExpansion  #MarketIntelligence ADNA Research

4% - That’s all the difference that made a legend  Why Effort, Not Perfection, Defines Your Journey? This week, I was inspired by the GOAT, Roger Federer's commencement speech at Dartmouth. In his speech he focused on two crucial elements that shaped his historic career: effort and the ability to move on from setbacks. 1. To my surprise, he revealed that throughout his whole career, he only won 54% of points he played for, lost 46%. But, listen closely – he still went on to win an astounding 82% of his matches. This seemingly contradictory reality highlights the power of focusing on effort every step of the way, not just on end outcomes. 2. The second gem Federer offered? The ability to move on instantly after a mistake or loss. "When it's behind you, it's behind you" he said. This powerful mindset allows for complete focus and commitment on the next challenge. Make your setbacks fuel your determination further. Life's the same. We won't win every point, but relentless effort & learning from setbacks paves the way for a fulfilling journey & ultimate success. #growthmindset #nevergiveup #entrepreneurship #startuplife #RogerFederer #GOAT #Dartmouth #commencementspeech

Revving Up Singapore's Growth: Youths' Perspectives on Forward SG 🇸🇬 Forward SG has emerged as a key government initiative propelling Singapore towards the next phase of its development. But what do the nation's young minds think about it? Over last 48 hours, ADNA Research spoke to 2,207 youths in Singapore to understand their perception of Forward SG. We delved into their top 5 current concerns and what they feel about the initiative. Some topline snippets… Curious to learn more? DM us #ForwardSG #SingaporeYouth #agileresearch #governmentpolicy #publicopinion, Mahadevan Supaya,

Why did PepsiCo find current MR surveys insufficient for their needs in a fast-paced market?  1. Not in-moment, memory-plagued, not precise: Current quant research approach does not capture the full range of consumer preferences & behaviours. It relies on typical standard questions to gather what people consciously report retrospectively, much after they took those actions or made those decisions, which might not always reflect their true feelings or actions. 2. Slow Turnaround: Typical quant studies can be time-consuming to design, execute and analyse. This hindered PepsiCo's ability to gather real-time insights needed for their quick decision-making in highly competitive markets. 3. Bias & Non-representative: Surveys are susceptible to bias, either from the way questions are phrased or from the sample which is constituted of professional respondents chosen from a very limited part of the population. This can lead to inaccurate or misleading data. These challenges are not just specific to PepsiCo but is valid for all research buyers. Why not choose a modern breakthrough approach to quantitative research that addresses all the above concerns and delivers real insights from real people in real time? https://lnkd.in/gu6tGn_H #marketresearch #quality #restech #mr #mrx

Busted Myths, Boosted Growth: Debunking Misconceptions in Traditional Medicine despite a “difficult to find” target group. Traditional medicine industry often work with assumptions about their market and their consumers due to limited/dated data. For such a client with a niche target audience (4% incidence rate), ADNA challenged the status quo. In just 6 days, we surveyed 3,308 regular traditional medicine users which gathered insights that shattered the client's long-standing internal myths by uncovering quantified consumer truths (even within micro-subsegments). Those data-driven insights empowered them to refine their growth strategy with laser focus and move forward to execute against them with much higher confidence. #dataquality #marketresearch #agileresearch

We at ADNA have an unparalleled access to over 600 million people globally. Built over 25+ years of effort, the extensive reach of our access has enabled businesses over the past 3+ years to gain deep insights into their consumers/customers at every stage of the decision-making process, quickly and on-demand, supported by our team of research & insights experts throughout the whole journey.    Stay tuned as we unveil a series of mini case studies spotlighting our expertise with 'difficult' or niche audiences. To maintain client confidentiality, certain details will be masked or replaced with illustrative data.  #MarketResearch #ConsumerInsights #Democratisationofresearch #customerfirst #agileresearch

Wishing everyone a prosperous & joyful Year of the Wood Dragon! 🐉 At ADNA, we embrace the spirit of innovation, creatively and collaboration that defines this auspicious once-in-a 60 year cycle event.  According to Chinese Zodiac, the Wood Dragon supports you in coming up with truly revolutionary ideas that will make you masters of your craft. We hope you seize the opportunities this year offers. As a dynamic start-up, we ourselves are excited about the opportunities & growth that lie ahead. May this festive season be filled with cherished moments spent with family and friends, savouring delicious CNY delicacies. Let's enter the new lunar cycle with renewed energy and determination to achieve make the most of this Year of the Wood Dragon! 🐉 Gong Xi Fa Cai! Happy Lunar New Year! 恭喜发财，万事如意！ #newyear #cny #cny2024 #yearofthedragon #growth