We’ve always believed in the positive benefits of movement on the body, and the mind. It’s why we’re called ASICS which stands for ‘Anima Sana In Corpore Sano’, or a Sound Mind in a Sound Body. Our founder, Kihachiro Onitsuka, saw that sport had the power to lift spirits, project positivity and propel people and whole communities forward. We still believe this. Which is why all of us are committed to supporting more people to move for body, and for mind.
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Love this. Best adverts of 2024 reviewed by top creatives. I especially love that the ASICS Desk Break ad was created by a PR agency and wasn't just entertainment; it was a campaign to make workplace exercise a legal right. We are ASICS. Anima Sana in Corpore Sano, a Sound Mind in a Sound Body. 🏃♀️ 🧠 Alex Wood, Elliot Riordan, Gary Raucher, Esther Turkenburg, Golin London, Alice Henly Mitchell, Gemma Combellack, Hannah Giles
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How ASICS looked to its recent past to create a new category of sneakers 👟 In 2019 we launched ASICS SportStyle, a lifestyle range inspired by sports and defined by style. Led by strong momentum in Europe and North America, SportStyle is elevating how the world sees ASICS and bringing #SoundMindSoundBody to life. With fashion brand Onitsuka Tiger already celebrating our heritage, SportStyle gave us a new way to mine the huge ASICS design archive. Our SportStyle range includes 90s ASICS classics and shoes that blend advanced technology and style. Restructured modern silhouettes sit beside Vintage Tech models based on our early 2000s archive. This is much more than a revival. SportStyle references our recent past to create something new. Our SportStyle team works across five cities to deliver collaborations with global creators and recently went head-to-toe with a range of SportStyle apparel. With SportStyle, ASICS set out to uplift minds and inspire movement through culture and daily life, not just sports. A bold move for a sports brand. But sometimes you can only move forward by acknowledging your past. #InsideASICS #ASICSSportStyle
The festive season is a time of giving, reflection, and renewal. But have you ever thought about what you’re giving yourself? This year, let movement be your gift—not just to your body, but to your mind. Movement has the power to energise, to calm, and to connect us to the present moment. Whether it’s a brisk walk, a morning run, or simply getting outside to breathe, let every step bring you closer to a healthier, happier state of mind this season. We are ASICS. Anima Sana In Corpore Sano. A Sound Mind in a Sound Body. #MoveYourMind #HappyHolidays #ASICS #SoundMindSoundBody
When your mind feels overwhelmed, it’s hard to see the bigger picture. When you exercise, you clear mental blocks and give yourself the chance to realign toward vision and purpose. Move toward clarity with every step, and let movement uplift your body and mind. #ASICS #SoundMindSoundBody #MentalHealth
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Our global leadership team recently gathered for a four-day summit in Japan. First item on the agenda: some photobooth fun courtesy of SportStyle 📸 Then it was down to business as the team discussed supply chain transformation, a global growth strategy for SportStyle, and our plans in Soccer. There was also time for a tour of the ASICS Institute of Sport Science and a discussion around key research themes. Finally, any remaining scores were settled on the indoor court at ASICS HQ, in a game of executive pickleball. #TeamASICS
ASICS EMEA reposted this
Top 0.1% 🌎 ranked neuroscientist| Physical activity | mental health | Health Tech | Data science | Consultant
Pleased to be in todays The Guardian How can physical activity guidelines be better geared towards helping people get active for mental health and wellbeing? “We need to be kinder with our messaging,” says Stubbs. “It’s a win if you can do something. Forget about the minutes and the intensity – not everyone is going to achieve 150 minutes a week.” Delighted to talk about various pieces of research we have been doing, including with ASICS EMEA showing just 15 minutes can make Manila uplift in mood. https://lnkd.in/dHkTPWYJ Featuring wonderful experts too including Megan Teychenne Stuart Biddle #mentalhealth #soundmindsoundbody #moveyourmind #researchtranslation #wellbeing
When you join our team, you’ll get access to resources to help you achieve and maintain a sound mind in a sound body and support your mental wellbeing. Because at ASICS, we are committed to uplifting the world through movement and the wellbeing of our employees. Employee perks include mental health support through partners like OpenUp, free access to the meditation app, Calm, weekly exercise classes, and a premium subscription to our ASICS Runkeeper Go™ app. And we celebrate ASICS Uplift Week twice yearly as a reminder to prioritise our mental wellbeing. Join us. Click on the link to apply: https://ow.ly/QqRf50QrZMI We are ASICS. ‘Anima Sana In Corpore Sano’, a Sound Mind in a Sound Body. #ASICS #SoundMindSoundBody #Recruitment #JoinOurTeam #LifeAtASICS #jobsearch #career #dreamjob
Did you know? #ASICS #SoundMindSoundBody #BrandPurpose #funfacts #poll
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ASICS EMEA reposted this
“Running has led me to show my community that you can achieve your dreams.” Ugandan distance runner and ASICS athlete Joy Cheptoyek knows all about the transformational power of sport. She told us about being a role model at home, and how she wants children in Uganda to grow up with A Sound Mind in a Sound Body. Through our partnership with nonprofit Right To Play, ASICS contributes to educating and empowering children in Africa to overcome the effects of poverty, conflict and disease by using the power of sports. #ASICS #SoundMindSoundBody