C Space

#COP29 wrapped up last week, and the outcome? Consumers are left with more questions than answers. The term “sustainability” has grown heavy with implications, and while the climate crisis looms large, one thing is undeniable: consumers want brands to lead the charge, no matter the political landscape. 🌍 But brands are asking themselves: how do we execute against our sustainability strategy, for all our teams, in a way that feels truly customer centric? It's a challenging, often overwhelming space to navigate. That’s where C Space steps in, starting with The S Word. 💡 Our new report will dive into how the treatment of “sustainability” can paradoxically stall action, as brands, consumers, and governments get stuck in a cycle of mistrust and competing priorities. We spoke to over 4,000 people across 11 markets to figure out how we can align sustainability with real benefits, and inspire real change. Be the first to explore these insights when our report launches in January: 👉 https://lnkd.in/eQWCY5Zu If you’re finding it hard to keep up, we’d love to help you navigate this space. Let’s co-create your next moves when taking sustainability to customers    #TheSWord #Sustainability #ClimateAction #MarketResearch #Insights #CSpace Hall & Partners Escalent

We’re celebrating 25 years of Market Research Online Communities, and we want to hear from you! C Space is preparing the next edition of our Customer Insight guide in partnership with the Market Research Society (MRS). As part of this, we’re conducting a short survey to better understand your challenges, needs and experiences as an insight professional. Take five minutes to help shape the future of the industry by answering 12 simple questions now: https://lnkd.in/eMgsNrBs Escalent Hall & Partners

✨ Live from GIF 2024: "Innovation thrives at the edges—where snow melts, where ideas collide, and where the unexpected happens." Dr Nick Coates and Amy Concannon from C Space delivered a highly creative session, “The Alice Code,” exploring how looking-glass thinking can transform innovation and unlock new possibilities. ✅ Key insights shared: - Shifting perspectives and breaking norms are at the core of transformative innovation. - Methods like reverse brainstorming and clashing worlds reveal new solutions to complex problems. - Emotions, whether frustration or joy, are powerful starting points for creative ideas. - Imaginative thinking thrives when we challenge the impossible and dare to reimagine the rules. 👉 Stay tuned for more updates and groundbreaking ideas from the Global Innovation Forum on 20 and 21 November in London, UK. #GIFLondon #LifeIsAPrototype #innovation #design #creativity #entrepreneurship #technology #leadership #future #inspiration #motivation #londonconference #innovationconference #livevent

Headed to take two of #TMRE next month? We hope you'll join C Space's Alan Moskowitz, VP; Sutter Health's Jessica Lilie, VP, Research, Insights & Analytics; and Haleon's Teresa Correa-Pavlat, Insights & Analytics Lead, as they explore strategies for keeping humanity at the heart of our work, the influence of human-powered insights and ways to capture the strength of human behavior and decision making. Sarah Timmings, Brie Schwarz and Christopher Barnes will also be in Orlando! Come say hi at the C Space Conversation Station: https://hubs.li/Q02Y4jj30. #TMRE24 #MarketResearch Escalent Hall & Partners

CALLING ALL INSIGHT PROFESSIONALS 📣 ☎️ We're in the process of updating 'Customer Inside', our best practice guide to all things online communities, in collaboration with Market Research Society (MRS) and Jane Frost CBE We have spent many hours over the last few weeks speaking to insight leaders from Philips, Mondelēz International, British Airways and more to ensure we're grounding this edition in the needs of our clients. To expand on this, we've got a short survey we'd love as many client-side insight professionals to answer. 5 minutes of your time and 12 simple questions here, including the chance to sign up for exclusive access to the guide launching this December. https://hubs.li/Q02Wsm400 #InsightProfessionals #MarketResearch #CustomerInside #OnlineCommunities #Cspace #MRS #CustomerInsights

How do you ensure a human-first approach to your digital UX work in pharma? In a new blog by Samantha Mason, associate director of C Space Health, Robbi Shamlian, head of UX at C Space and Allie Dautrich, insights consultant at Escalent, we provide tactical direction you can apply to your next healthcare research project, alongside a real-world example from the digital mental health space to bring it to life. https://hubs.li/Q02Wq_Y70 #UXResearch #PharmaUX Escalent Hall & Partners

How can your organization successfully leverage AI in market research to enhance accessibility and deliver actionable insights? Check out this new blog by Escalent's Yvonna S. for answers: https://lnkd.in/gCu7yNjX. #InclusiveInsights #AIandAccessibility

The majority of the US population will identify as multicultural by 2045. In fact, Gen Z is officially the first generation where those identifying as white are in the minority. If your brand isn't accounting for a diversifying society and reaching audiences with increasing economic power, you will be left behind. So, what does that mean for research practices? Here are four ways to make the case for inclusive research and future-proof your business: https://hubs.li/Q02TRX-M0. #InclusiveInsights #MarketResearch Escalent Hall & Partners

Advancements in AI promise to revolutionize consumer behavior and research in healthcare, but roadblocks exist. On Thursday, October 24th, join us for a unique opportunity to engage virtually with your insight peers on AI’s most significant opportunities and challenges for the healthcare market research industry. With our experts Courtney Kerwin, vice president of Life Sciences at Escalent, and Carla Essen, head of the Life Sciences Qualitative Practice at Escalent, we’ll explore: 1️⃣ The impact AI is having on healthcare market research 2️⃣ Stories of success and challenge 3️⃣ What the future looks like for you: AI goals, mandates and mindsets ➡️ Register here: https://hubs.li/Q02SK_Lb0 ** Please note that this is a first-come, first-served event, and space is limited. #AI #AIandInsights #MarketResearch

🔥 𝐇𝐨𝐭 𝐨𝐧 𝐭𝐡𝐞 𝐡𝐞𝐞𝐥𝐬 𝐨𝐟 𝐨𝐮𝐫 𝐐𝐮𝐢𝐫𝐤𝐬 𝐧𝐨𝐦𝐢𝐧𝐚𝐭𝐢𝐨𝐧, 𝐰𝐞’𝐫𝐞 𝐞𝐱𝐜𝐢𝐭𝐞𝐝 𝐭𝐨 𝐚𝐧𝐧𝐨𝐮𝐧𝐜𝐞 𝐭𝐡𝐚𝐭 𝐂 𝐒𝐩𝐚𝐜𝐞 𝐡𝐚𝐬 𝐛𝐞𝐞𝐧 𝐬𝐡𝐨𝐫𝐭𝐥𝐢𝐬𝐭𝐞𝐝 𝐟𝐨𝐫 𝐧𝐨𝐭 𝐨𝐧𝐞, 𝐛𝐮𝐭 𝐭𝐰𝐨 Market Research Society (MRS) 𝐀𝐰𝐚𝐫𝐝𝐬 𝟐𝟎𝟐𝟒!  🔥 Our first nomination is for the 𝗔𝘄𝗮𝗿𝗱 𝗳𝗼𝗿 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 for our work with JLR as part of their REIMAGINE initiative, redefining modern luxury by embedding ethics and sustainability into the heart of their business strategy. Very timely as we gear up to launch a new sustainability study at C Space later this month. A well-deserved and huge thank you to our open-minded, collaborative clients: Andy. Habgood, Rebecca Bartlett Matthias, Andrea Debbane, Alison Nuttall, Simon Reid and Lucy Searle; the brilliant core project team: Denise Hicks, Brenna Venkatesh, Juan Rodriguez, Abigail Olingschlaeger, and Eva Muhr; data wrangler Oretia M Peart; film and design team Sean Baker, Craig Charlton, and Daniel McLaren; and the recruitment team led by David Petroni. Our second nomination is for a project we all know well—VALUE, our collaboration with Hall & Partners and Visa, shortlisted for the 𝗔𝘄𝗮𝗿𝗱 𝗳𝗼𝗿 𝗡𝗲𝘄 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵. VALUE reframed the global cost-of-living crisis as a "quality-of-life" crisis, delivering actionable insights that support customers in uncertain times. If you haven’t seen our VALUE report, check it out https://lnkd.in/eZTwmebS. A huge thank you to our partners at Visa —Sarah Emmerson, Damion Lawrence, Phil Szymala, Simon Benarroch, Adolfo L. Laurenti, Paul Binney, and Ryan F.—as well as the incredible team at C Space and Hall & Partners: Neha Mittal, Alastair Webb, Dr Nick Coates, Andy Fitzgibbons, Jasper Baines, Mathilde Sarfas, Denise Hicks, Joaquin Lorenzo Araullo, Christina Detsch, Shiyan Caan, Lucy Warnock, Laurent Manes-Murphy, Jadesola Orekoya, David Petroni, Sean Baker, Daniel McLaren, Craig Charlton, Lee Delulio, Hayley Bramble, Joe Fullylove, and Christopher Barnes. Plus many more behind the scenes. Without all of you, VALUE would not be a reality. Congrats to all the finalists—roll on the award ceremony in December. Wish us luck! 🍀 #MRSawards #RelationshipThinking #AwardFinalists #MarketResearch #InsightAwards