MXW

MXW is thrilled to have partnered with the teams at Universal Pictures, Liberty. and StudioXAG - Certified B Corporation® to have designed this year’s Wicked themed Christmas takeover at Liberty. The ten unique storytelling windows and a statement installation of the Wizard’s head suspended in the atrium, invites shoppers to ‘find the magic within’ the store. As part of the collaboration, Liberty. has curated a range of Wicked-inspired product lines and will be hosting various events over the festive season. A huge thank you and congratulations to everyone involved and particularly Universal Pictures for trusting MXW to bring the vision of Wicked to life. Erika Lewington Sophie Appleton Jason Maliszewski Sam Forsdike Jill Brody Nicky Laslett Femke Verhulst Amy Cruz Louisa Garcia Danielle Wilson

This Christmas is even more magical! We’re so proud to have designed this bespoke Christmas tree in celebration of Universal Pictures Wicked movie at St Pancras International station in London. The masterpiece was produced by the talented teams at Plunge Creations Ltd and Substance Global, and is inspired by the Emerald City, featuring over 100 intricately illuminated towers.   Thanks to Erika Lewington and Kirsty Harbrow at Universal Pictures for taking us on this journey to Oz.    Wicked is in cinemas November 22 and you can book your tickets now. The tree will be live until January 03, 2025 so is well worth a visit if you are in London over Christmas. #wickedmovie #wickedstpancrastree  

The Big Ten A heartfelt thank you to our exceptional team and clients for their unwavering support making the last decade incredible and rewarding. We are passionate about the brands we work with and privileged to play a part in launching, building and sustaining some of the world’s most exciting entertainment IP. This milestone anniversary was toasted at the beautiful Fair Oak Farm, UK with a weekend retreat for the whole team celebrating together. Cheers to 10-years and many more to come.

New Hire. MXW Trailer Park Group is currently seeking a Client Services & New Business Director based in our London studio. This is a customer-facing, hands-on role that develops new business strategies to sell MXW products & services including: brand strategy & extensions, corporate storytelling, creative content, and experiential design & delivery. All the details can be found in the below link: https://lnkd.in/eC8wXxxQ #creativeagency #entertainmentmarketing #mxw #trailerparkgroup

Our Sunday was nothing but bonza... Working with BBC Studios and the Australian High Commission to transform Australia House in London into BLUEY HOUSE in celebration of the iconic blue Heeler and the new Bluey episode ‘Surprise’, now streaming on Disney+. The activation was centred around a presentation from the Australian High Commissioner of a ‘Special Recognition Award for Cultural Impact across the UK and the World’ to Bluey, supported with a live marching band playing the series’ catchy theme tune, an appearance by comedian Rob Beckett and giveaways of Bluey ears and balloons to fans of all ages. Thank you to the awesome teams at BBC Studios and the Australian High Commission. It was absolutely wackadoo! View some of the great coverage here: https://lnkd.in/eik_PZ9s Photos: David Parry / PA Media #mxwstudios #trailerparkgroup #bluey #bbcstudios

We are delighted to announce that MXW Trailer Park Group has been nominated for a Campaign UK Experience Award in the B2B Brand Experience category for ESPN Andscape House, which took place at the Wythe Hotel in Brooklyn, New York over two days at the end of 2023. Andscape House celebrated the entirety of ESPN Andscape with a B2B showcase that invited partners and tastemakers to real-life activations designed to connect and amplify the core pillars of the Black-led media platform. Part brand-education, part high-level entertainment experience, the IRL destination featured diverse Q&A panels, exciting live performances and exclusive events. A huge thank you to Jason Aidoo and Sabrina C. for giving us this fantastic opportunity and for trusting us with your brand vision. #CampaignExperienceAwards #AndscapeHouse

This week MXW ventured into the magical world of The Walt Disney Company’s 'Wish' at Westfield London and Westfield Stratford City. Designed by MXW Trailer Park Group in partnership with The Walt Disney Company and Unibail-Rodamco-Westfield, the "Wish Upon a Star” Santa experience invites families to make a wish and send it on a star to Santa before meeting him. Tickets are available here: https://lnkd.in/gKrCDpfG Our team also designed a bespoke Retail Theming Kit to enable flagship Westfield malls across Europe to enchant audiences with 'Wish' themed activations allowing shoppers to discover more about the movie and experience the magic for themselves. A huge thank you to the teams at The Walt Disney Company & Unibail-Rodamco-Westfield for this fantastic opportunity.